#1NLab17 - From Obstacle to Opportunity: Using Tech to Inspire Solutions
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The Experience Lab 2017 discusses the integration of technology in addressing marketing challenges, highlighting the shift towards responsive design, accessibility, and the use of chatbots and voice assistants. It emphasizes the importance of creating accessible content and a secure digital environment to enhance user experience and engagement. The document also suggests practical steps for implementing these technologies while addressing privacy and security concerns.
#1NLab17 - From Obstacle to Opportunity: Using Tech to Inspire Solutions
- 1. Experience Lab 2017 | 11.08 – 11.10 2017 BY DESIGN Subtitle Goes Here From Obstacle to Opportunity Using Tech to Inspire Solutions
- 2. Experience Lab 2017 | 11.08 – 11.10 2017 Vinu Krishnaswamy @vinuchandar
- 3. Experience Lab 2017 | 11.08 – 11.10 2017 Marketing = Complex Changing Issues
- 4. Experience Lab 2017 | 11.08 – 11.10 2017 Technology to the Rescue
- 5. Experience Lab 2017 | 11.08 – 11.10 2017 Multiple Devices gave us Responsive Design
- 6. Experience Lab 2017 | 11.08 – 11.10 2017 Shorter Attention Spans gave us Fast Websites
- 7. Experience Lab 2017 | 11.08 – 11.10 2017 D What Did 2017 Bring?
- 8. Experience Lab 2017 | 11.08 – 11.10 2017 What Did 2017 Bring? Search Accessibility Security
- 9. Experience Lab 2017 | 11.08 – 11.10 2017 D Google Shuts Down Site Search
- 10. Experience Lab 2017 | 11.08 – 11.10 2017 Google Site Search ! Discontinued in April 2017 ! Complete shutdown in March 2018
- 11. Experience Lab 2017 | 11.08 – 11.10 2017 Google Site Search ! Leading Relevancy ! Excellent Uptime ! Slow crawl, slow updates ! Can’t control results ordering
- 12. Experience Lab 2017 | 11.08 – 11.10 2017 D The Good News
- 13. Experience Lab 2017 | 11.08 – 11.10 2017 Search Replacements: Something for Everyone USERS ! Relevant results ! Ease of use MARKETER ! Fast updates ! Content promotion ! Drive user engagement
- 14. Experience Lab 2017 | 11.08 – 11.10 2017 D What’s Next? Moving to a More Conversational Interface
- 15. Experience Lab 2017 | 11.08 – 11.10 2017 Chatbots
- 16. Experience Lab 2017 | 11.08 – 11.10 2017 Messaging and Its Popularity
- 17. Experience Lab 2017 | 11.08 – 11.10 2017 What Are Chatbots? ! Simple AI systems that you interact with via text ! Uses NLP, AI, Search and Cloud ! Not just for Customer Service
- 18. Experience Lab 2017 | 11.08 – 11.10 2017Experience Lab 2017 | 11.08 – 11.10 2017 "#$%&'%
- 19. Experience Lab 2017 | 11.08 – 11.10 2017 Why Should You Care? Familiar experience for users Inherent idea of a session Drive traffic to relevant content
- 20. Experience Lab 2017 | 11.08 – 11.10 2017 How to Start: Chatbots ! Define Goals ! Create good use cases ! Start small ! “Give me latest insights on tax reform.” ! “Subscribe to tax newsletter.” ! Maybe an internal tool first
- 21. Experience Lab 2017 | 11.08 – 11.10 2017 D The Rise of Accessibility
- 22. Experience Lab 2017 | 11.08 – 11.10 2017 Why Accessibility? 1 in 10 In US Census 2010 reported severe disability 8.1million have difficulty seeing 7.6 million have difficulty hearing 15.1have a cognitive impairment million
- 23. Experience Lab 2017 | 11.08 – 11.10 2017 Why Accessibility?
- 24. Experience Lab 2017 | 11.08 – 11.10 2017 What Goes into Accessibility? Perceivable Operable Understandable Robust
- 25. Experience Lab 2017 | 11.08 – 11.10 2017 Design
- 26. Experience Lab 2017 | 11.08 – 11.10 2017 Design ! Beautiful and Accessible are not mutually exclusive. ! Ideal to start with it ! Design for Accessibility ! Contrast ! Large Click/Touch Zones
- 27. Experience Lab 2017 | 11.08 – 11.10 2017 Keyboard Accessible
- 28. Experience Lab 2017 | 11.08 – 11.10 2017 Keyboard ! Screen-Reader & Keyboard Friendly ! Option to skip menus ! Navigate menus ! Tab through page using keyboard
- 29. Experience Lab 2017 | 11.08 – 11.10 2017 Content
- 30. Experience Lab 2017 | 11.08 – 11.10 2017 What Goes into Accessibility? ! Content ! Easily understandable ! Alt tags for images ! Transcripts for videos ! Avoid ! “Click Here” links ! HTML tables
- 31. Experience Lab 2017 | 11.08 – 11.10 2017 Why Should You Care? No longer a minority audience Easier to use website for everyone Improved SEO More intuitive and engaging interactions
- 32. Experience Lab 2017 | 11.08 – 11.10 2017 D What’s Next? Why Don’t You Just Ask?
- 33. Experience Lab 2017 | 11.08 – 11.10 2017 Can Voice-Assistants Help with Accessibility?
- 34. Experience Lab 2017 | 11.08 – 11.10 2017 Voice Assistants & Accessibility
- 35. Experience Lab 2017 | 11.08 – 11.10 2017 Voice Assistants
- 36. Experience Lab 2017 | 11.08 – 11.10 2017 Why Should You Care? New avenue to reach your clients Make your brand a part of your clients’ daily routines
- 37. Experience Lab 2017 | 11.08 – 11.10 2017 How to Start: Voice Assistants ! Focus on Targeted “Tasks” ! Deliver Latest News/Insights ! Eg: In Amazon Echo, integrate with “Flash Briefing” – only needs an RSS feed ! Read an article summary ! Find contact information ! Find office addresses
- 38. Experience Lab 2017 | 11.08 – 11.10 2017 D Privacy and Security
- 39. Experience Lab 2017 | 11.08 – 11.10 2017 Good Old 2016
- 40. Experience Lab 2017 | 11.08 – 11.10 2017 2017’s Biggest Breaches
- 41. Experience Lab 2017 | 11.08 – 11.10 2017 A Little Closer to Home
- 42. Experience Lab 2017 | 11.08 – 11.10 2017 Why Should You Care? Data breaches cause bad publicity Negative impact on clients perception of organization Downtime and inability to access critical information
- 43. Experience Lab 2017 | 11.08 – 11.10 2017 Protect Your Brand
- 44. Experience Lab 2017 | 11.08 – 11.10 2017 Protect Your Time
- 45. Experience Lab 2017 | 11.08 – 11.10 2017 How to Start: Security ! Create a process to manage your CMS/Marketing passwords ! Delete “users” when they leave your organization ! Consider protection against DDoS attacks ! Conduct an audit/drill so you have a plan
- 46. Experience Lab 2017 | 11.08 – 11.10 2017 Homework
- 47. Experience Lab 2017 | 11.08 – 11.10 2017 Homework ! Make sure you conduct an audit of your security & create a communications plan ! Accessibility is a must-have. Put your site through a screen reader ! Determine if you can use “conversational” technologies to engage
- 48. Experience Lab 2017 | 11.08 – 11.10 2017 !"#$%&'()
- 49. Experience Lab 2017 | 11.08 – 11.10 2017 BY DESIGN Subtitle Goes Here From Obstacle to Opportunity Using Tech to Inspire Solutions