Data visualization is crucial for clearly conveying complex information. Key concepts include different data types, visual encodings using position, size, color, and shape, and common charts like bar charts, line charts, and scatter plots. Effective visualization follows principles of simplicity, clarity, accuracy, and relevance while incorporating best practices for color, interactivity, storytelling, accessibility, and more. Rendering techniques allow creating realistic 3D visualizations through modeling, lighting, textures, and user interaction controls.