WeRateDogs began as a Twitter account created by Matt Nelson in 2015 that rates dogs submitted by their owners in photos on a scale of 1 to 10, but always rates them higher, like "13/10". The account gained popularity for its humorous comments and spawned related accounts and merchandise. It now has nearly 7.6 million followers and has been used to raise money for animal charities. Nelson runs the accounts with a small team that reviews over 800 submissions daily to curate one high-quality dog post. The account's language and memes, like "They're good dogs, Brent", have become Internet phenomena.