Data-Ed Webinar: Implementing the Data Management Maturity Model (DMM) - Within, Without, With-Shake-It-All-About

Presented by Melanie Mecca & Peter Aiken, Ph.D.
Data Management Maturity
Achieving Best Practices using DMM
Copyright 2013 by Data Blueprint
Welcome: Data Management Maturity - Achieving Best Practices using DMM
The Data Management Maturity (DMM) model is a framework for
the evaluation and assessment of an organization's data
management capabilities. The model allows an organization to
evaluate its current state data management capabilities, discover
gaps to remediate, and strengths to leverage. The assessment
method reveals priorities, business needs, and a clear, rapid path
for process improvements. This webinar will describe the DMM,
its evolution, and illustrate its use as a roadmap guiding
organizational data management improvements.
Key Takeaways:
• Our profession is advancing its knowledge and has a wide
spread basis for partnerships
• New industry assessment standard is based on successful
CMM/CMMI foundation
• Clear need for data strategy
• A clear and unambiguous call for participation 
 
Date: May 9, 2017 
Time: 2:00 PM ET 
Presented by: Jeff Wolkove &  
Melanie Mecca & Peter Aiken
2

Executive Editor at DATAVERSITY.net
3Copyright 2015 by Data Blueprint Slide #
Shannon Kempe
Commonly Asked Questions
1) Will I get copies of the
slides after the event?
2) Is this being recorded?

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29
Melanie Mecca
CMMI Institute Director  
Data Management Products and Services 
(240) 274-7720 
MMecca@cmmiinstitute.com 
http://cmmiinstitute.com/data-management-maturity
Dr. Peter Aiken
Associate Professor of Information Systems at
Virginia Commonwealth University (VCU)
(804) 382-5957
paiken@datablueprint.com
www.datablueprint.com
Jeff Wolkove, CPA-CA (Can)
Data Governance Architect | Business Engineering
ADOA - Arizona Strategic Enterprise Technology (ASET) Office | State of Arizona
p: 602-542-2253 | m: 602-463-1162 | jeff.wolkove@azdoa.gov
h_p://aset.az.gov

• We have referenced the DMM
several times so far, and now we
need to provide some context
around this phrase. While all
improvement efforts begin with
the obligatory “assessment”
phase, Carnegie Mellon’s CMMI
and DMM are the only proven
frameworks that have the added
benefit of literally decades of
practice and benchmarking data
(Board, 2006). Organizations not
using the DMM risk an inability to
meaningfully compare results
against other organizations and,
as a result, adopt unproven
methods.
7
• Motivation
- Are we satisfied with current performance of DM?
• How did we get here?
- Building on previous research
• What is the Data Management Maturity Model?
- Ever heard of CMM/CMMI?
• How should it be used?
- Use Cases and Value Proposition
• Where to next?
• Q & A?
Outline: Design/Manage Data Structures
8

9
Guided Navigation to Lasting Solutions
• Architecture & technology neutral
• Industry independent
• Answers: “How are we doing?”
• Guides: “What should we do next?”
• Baseline for:
o Managing data as a critical asset
o Creating a tailored data management
strategy
o Accelerating an existing program
o Engaging stakeholders
o Pinpointing high value initiatives.
Maslow's Hierarchy of Needs
10

Data Management Practices Hierarchy
You can accomplish Advanced
Data Practices without
becoming proficient in the
Foundational Data
Management Practices
however this will:
• Take longer
• Cost more
• Deliver less
• Present  
greater 
risk 
(with thanks to Tom DeMarco)
Advanced  
Data  
Practices
• MDM
• Mining
• Big Data
• Analytics
• Warehousing
• SOA
Foundational Data Management Practices
Data Platform/Architecture
Data Governance Data Quality
Data Operations
Data Management Strategy
Technologies
Capabilities
12
Foundation for Business Results
• Trusted Data – demonstrated, independently
measured capability to ensure customer
confidence in the data
• Improved Risk and Analytics Decisions –
comprehensive and measured DM strategy
ensures decisions are based on accurate data
• Cost Reduction/Operational Efficiency –
identification of current and target states
supports elimination of redundant data and
streamlining of processes
• Regulatory Compliance – independently
evaluated and measured DM capabilities to
meet and substantiate industry and regulator
requirements.

• Motivation
• Where to next?
• Q & A?
Outline: Data Management Maturity
13
Motivation
• "We want to move our data management
program to the next level"
– Question: What level are you at now?
• You are currently managing your data,
– But, if you can't measure it,
– How can you manage it effectively?
• How do you know where to put time, money,
and energy so that data management best
supports the mission?
"One day Alice came to a fork in the road and
saw a Cheshire cat in a tree. Which road do I
take? she asked. Where do you want to go?
was his response. I don't know, Alice
answered. Then, said the cat, it doesn't
matter."
Lewis Carroll from Alice in Wonderland
14

DoD Origins
• US DoD Reverse Engineering
Program Manager
• We sponsored research at the
CMM/SEI asking
– “How can we measure the
performance of DoD and our
partners?”
– “Go check out what the Navy is up to!”
• SEI responded with an integrated
process/data improvement
approach
– DoD required SEI to remove the data
portion of the approach
– It grew into CMMI/DM BoK, etc.
15
Acknowledgements
version (changing data into other forms, states, or
products), or scrubbing (inspecting and manipulat-
ing, recoding, or rekeying data to prepare it for sub-
sequent use).
• Approximately two-thirds of organizational data
Increasing data management practice maturity levels can positively impact the
coordination of data ﬂow among organizations,individuals,and systems. Results
from a self-assessment provide a roadmap for improving organizational data
management practices.
Peter Aiken, Virginia Commonwealth University/Institute for Data Research
M. David Allen, Data Blueprint
Burt Parker, Independent consultant
Angela Mattia, J. Sergeant Reynolds Community College
A
s increasing amounts of data ﬂow within and
between organizations, the problems that can
result from poor data management practices
are becoming more apparent. Studies have
shown that such poor practices are widespread.
Measuring Data Management
Practice Maturity:
A Community’s
Self-Assessment MITRE Corporation: Data Management Maturity Model
• Internal research project: Oct ‘94-Sept ‘95
• Based on Software Engineering Institute Capability
Maturity Model (SEI CMMSM) for Software Development
Projects
• Key Process Areas (KPAs) parallel SEI CMMSM KPAs, but
with data management focus and key practices
• Normative model for data management required; need to:
– Understand scope of data management
– Organize data management key practices
• Reported as not-done-well by those who do it
16

17
CMMI Institute Background
• Evolved from Carnegie Mellon’s Software Engineering Institute (SEI) - a
federally funded research and development center (FFRDC)
• Continues to support and provide all CMMI offerings and services delivered
over its 20+ year history at the SEI
o Industry leading reference models - benchmarks and guidelines for improvement –
Development, Acquisition, Services, People, Data Management
o Training and Certification program, Partner program
• Dedicated training, partner and certification teams to support organizations
and professionals
• Now owned by ISACA (CISO/M, COBIT, IT Governance, Cybersecurity) and
joint product offerings are planned
18
CMMI – Worldwide Process Improvement
CMMI Quick Stats:
• Over 10,000
organizations
• 94 countries
• 12 National
governments
• 10 languages
• 500 Partners
• 1900+ Appraisals
in 2016

Source: Applications Executive Council, Applications Budget, Spend, and Performance Benchmarks: 2005 Member Survey Results, Washington D.C.: Corporate Executive Board 2006, p. 23.
Percentage of Projects on Budget
By Process Framework Adoption
…while the same pattern generally holds true for on-time performance
Percentage of Projects on Time
By Process Framework Adoption
Key Finding: Process Frameworks are not Created Equal
With the exception of CMM and ITIL, use of process-efficiency  
frameworks does not predict higher on-budget project delivery…
19
CMMI Model Portfolio
20
Establish, Manage, and
Deliver Services
Product Development /
Software Engineering
Acquire and integrate
products / supply chain
Workforce development
and management
Rearchitecting to present a more unified/modular offering

21
DMM and DMBOK
CMMI Institute and DAMA International are collaborating
to:
• Eliminate any confusion between the two tools and highlight
their complementarity
• Extend and enhance data management training for
organizations and professionals
• Provide benefits to DAMA members (members receive a
discount for our public training classes)
• Motivation
• Where to next?
• Q & A?
22

23
Data Management Maturity (DMM)SM Model
• DMM 1.0 released August 2014
o 3.5 years in development
o Sponsors – Microsoft, Lockheed Martin, Booz
Allen Hamilton
o 50+ contributing authors, 70+ peer reviewers,
80+ orgs
• Reference model framework of
fundamental best practices
o 414 specific practice statements
o 596 functional work products
o Maturity practices
• Measurement Instrument for organizations
to evaluate capabilities and maturity,
identify gaps, and incorporate guidelines
for improvements.
24
“You Are What You DO”
• Model emphasizes behavior
o Proactive positive behavioral changes
o Creating and carrying out effective,
repeatable processes
o Leveraging and extending across the
organization
• Activities result in work products
o Processes, standards, guidelines,
templates, policies, etc.
o Reuse and extension = maximum value,
lower costs, happier staff
• Practical focus reflects real-world
organizations – enterprise program
evolving to all hands on deck.

One concept for process
improvement, others include:
• Norton Stage Theory
•TQM
•TQdM
•TDQM
• ISO 9000 
and focus on understanding
current processes and
determining where to make
improvements.
DMM Capability Maturity Model Levels
Our DM practices are informal and ad hoc,
dependent upon "heroes" and heroic efforts
Performed
(1)
Managed
(2)
Our DM practices are defined and
documented processes performed at
the business unit level
Our DM efforts remain aligned with
business strategy using
standardized and consistently
implemented practices
Defined
(3)
Measured
(4)
We manage our data as a asset using
advantageous data governance practices/structures
 
Optimized
(5) 
DM is strategic organizational capability,
most importantly we have a process for
improving our DM capabilities
25
26
DMM Capability Levels
Performed
Managed
Defined
Measured
Optimized
Level
1
Level
2
Level
3
Level
4
Level
5
Risk
Quality
Ad hoc
Reuse
Stress
Clarity
Capability – “We can do this”
• Specific Practices - “We’re doing it well”
• Work Products - “We’ve documented the
processes we are following” (processes, work
products, guidelines, standards, etc.)
Maturity – “….and we can prove it”
• Process Stability & Resilience –  
“Take it to the bank”
• Ensures Repeatability
• Policy, Training, Quality Assurance,
etc.

‹#›
DMM Structure
Core Category
Process Area
Purpose
Introductory Notes
Goal(s) of the Process Area
Core Questions for the Process Area
Functional Practices (Levels 1-5)
rRelated Process Areas
Example Work Products
Infrastructure Support Practices
eExplanatory Model Components Required for Model Compliance
27
Maintain fit-for-purpose data,
efficiently and effectively
DMM℠ Structure of  
5 Integrated  
DM Practice Areas
28
Manage data coherently
Manage data assets professionally
Data architecture
implementation
Data lifecycle
implementation
Organizational support

29
Planning for and managing data
assets as a critical component
of infrastructure, emphasizing
an organization-wide approach
and program versus project by
project, data store by data store.
8
30
9
Implementing the building, nurturing,
sustaining, and controlling power of collective
decision-making, and harnessing staff expertise
for collaborative development of knowledge
management
Data Governance

31
10
Comprises a 360 degree and
extensible approach to improving
the quality of data organization-
wide by thoughtful planning and
integrated best practices.
Data Quality
32
11
Ensures that requirements for data
are specified and linked to business
processes and metadata, enables
data lineage and authoritative
sources, and exercises controls and
quality improvements for data
provided.
DMM Operations

33
12
Key considerations for developing a
well-organized data layer that
meets business needs, with
appropriate technologies, enabling
integration, interoperability, and
data provisioning.
Platform and Architecture
34
Supporting Processes
Practices that implement
organization and control for all
data management processes,
such as: developing and
monitoring metrics; managing
risks, configurations, process
quality and work products.

• Motivation
• Where to next?
• Q & A?
35
36
Using DMM in the State of Arizona
• Policies drive change in
state government
• Base policies on a widely-
accepted framework

37
DMM supports Arizona Strategy
• Metrics - DMM provides
measurement methodology
• Enterprise Architecture - DMM
provides gap analysis and a
path forward
• Emphasis on Lean - DMM
drives towards eliminating silos
for improved efficiency
38
DMM in Arizona – Current State
• Introduced DMM at annual Arizona
Data Management Conference in
January, 2016
• Wide buy-in from multiple agencies
• “Building EDM Capabilities” training for
20 students from 11 agencies March
2017

39
DMM in Arizona – Next Steps
• Students want advanced training
• Students want to help other agencies –
DMM “Swat Team”
• 2nd Annual Data Management Conference
– April 26, 27
• Participating in Governor’s Goal Council
• Planning DMM assessments for 3-4
agencies
• DMM adds structure and lends credibility
to the state DM Program
‹#›
Natural events for employing the DMM
• Use Cases - assess current capabilities before:
• Developing or enhancing DM program / strategy
• Embarking on a major architecture transformation
• Establishing data governance
• Expansion / enhancement of analytics
• Implementing a data quality program
• Implementing a metadata repository
• Designing and implementing multi-LOB solutions:
• Master Data Management
• Shared Data Services
• Enterprise Data Warehouse
• Implementing an ERP
• Other multi-business line efforts.
Like an Energy audit or an
executive physical
40

Assessment Components
Data Management Practice Areas
Data Management
Strategy
DM is practiced as a
coherent and
coordinated set of
activities
Data Quality
Delivery of data is
support of
organizational
objectives – the
currency of DM
Data  
Governance
Designating specific
individuals caretakers
for certain data
Data Platform/
Architecture
Efficient delivery of
data via appropriate
channels
Data Operations
Ensuring reliable
access to data
Capability
Maturity Model
Levels
Examples of practice
maturity
1 – Performed
Our DM practices are ad hoc and
dependent upon "heroes" and
heroic efforts
2 – Managed
We have DM experience and have
the ability to implement disciplined
processes
3 – Defined
We have standardized DM
practices so that all in the
organization can perform it with
uniform quality
4 – Measured
We manage our DM processes so
that the whole organization can
follow our standard DM guidance
5 – Optimized
We have a process for improving
our DM capabilities
41
Industry Focused Results
• CMU's Software  
Engineering Institute (SEI) Collaboration
• Results from hundreds organizations in
various industries including:
✓ Public Companies
✓ State Government Agencies
✓ Federal Government
✓ International Organizations
• Defined industry standard
• Steps toward defining data management
"state of the practice"
42
Data Governance
Platform & Architecture
Data Quality
Data Operations
Focus:
Implementation
and Access
Focus:
Guidance and
Facilitation
Optimized(V) 
Measured(IV) 
Defined(III) 
Managed(II) 
Initial(I)

Development guidance
Data Adminstration
Support systems
Asset recovery capability
Development training
0 1 2 3 4 5
Client Industry Competition All Respondents
Data Management Practices Assessment
Challenge
Challenge
Challenge
Data Program
Coordination
Organizational Data
Integration
Data Stewardship
Data Development
Data Support
Operations
43
High Marks for IFC's Audit
44
Leadership & Guidance
Asset Creation
Metadata Management
Quality Assurance
Change Management
Data Quality
0 1 2 3 4 5
TRE ISG IFC Industry Benchmarks Overall Benchmarks

1
2
3
4
5
DataProgramCoordination
OrganizationalDataIntegration
DataStewardship
DataDevelopment
DataSupportOperations
2007 Maturity Levels 2012 Maturity Levels
Comparison of DM Maturity 2007-2012
45
Starting the Journey - DMM Assessment Method
• To maximize the DMM’s value as a catalyst for forging shared
perspective and accelerating programs, our method provides:
– Collaboration launch event with a broad range of stakeholders
– Capabilities evaluated by consensus affirmations
– Solicits key business input through supplemental interviews
– Verifies evaluation with work product reviews (evidence)
– Report and executive briefing presents Scoring, Findings, Observations,
Strengths, and customized specific Recommendations.
To date, over 800 assessment participants from business, IT, and data management have employed DMM 1.0 - practice by
practice, work product by work product - to evaluate their capabilities.

‹#›
DMM Assessment Summary 
Sample Organization
47
48
How the DMM Enables Governance
• Develops and educates key staff
• Strengthens collaboration among:
o Data Stewards
o Business Sponsors
o Data Architects
o Top Data Job
o Enterprise Architecture
o Business Architecture
o Risk and Controls
o Enterprise Data Management staff.
Evolved Data Culture

49
Assessment Drivers – Examples
• Microsoft – Integrated Information Management supporting
transition to the Real-Time Enterprise, enhance data governance
• Fannie Mae – Validation of EDM program and governance,
discovery for new business priorities, refresh data management
strategy
• Federal Reserve System Statistics – Validation of inherent
strengths, discovery of gaps, leverage capabilities across the Banks
• Vanguard – Extend enterprise data governance to enhance
performance of eight separate data domains, implement services
• American Board of Family Medicine – Launch data quality
program for physician, licensing, and examination data
• Freddie Mac – Evaluation of current state to prepare for a Single-
Family-wide data management program launch
• Barrick Gold Corporation – Accelerate data management
capabilities to support an enterprise-wide digitization transformation
initiative.
Every organization has unique strategic business drivers for an Assessment
‹#›
Next Step Sample – DM Roadmap
Comprehensive and Realistic Roadmap for the Journey
50

51
Cumulative Benchmark – Multiple organizations
52
Establishing a Common Data Management Language
Data Management Maturity Model
Microsoft

Strategic Enterprise
Architecture
Data
Management
Operations
Platform &
Architecture
Data
Quality
Data
Governance
Data
Management
Strategy
53
CMMI Assessment Recommendations
• Unified effort to maximize data
sharing and quality
• Monitor and measure adherence to
data standards
• Top-down approach to prioritization
• Up-stream error prevention
• Common Data Definitions
• Leverage best practices for data
archival and retention
• Maximize shared services utilization
• Map key business processes to
data
• Leverage Meta Data repository
• Integrate data governance structures
• Prioritize policies, processes,
standards, to support corporate
initiatives
Microsoft
Strategic Enterprise
Architecture
▪ In the world of Devices and Services, Data Management is a pillar of
effectiveness
▪ DMM is a key tool to facilitate the Real-Time Enterprise journey
▪ Active participation of cross-functional teams from Business and IT is
key for success
▪ Employee education on the importance of data and the impact of data
management is a good investment
▪ Build on Strengths!
54
Key Lessons
Microsoft IT Annual Report may be found at:
http://aka.ms/itannualreport
Microsoft

improving how the state prices and sells its goods and services, and more efficiently matching
citizens to benefits when they enroll.
“The first year of our data internship partnership has been a success,” said Governor McAuliffe.
“The program has helped the state save time and money by making some of our internal
processes more efficient and modern. And it has given students valuable real-world experience. I
look forward to seeing what the second year of the program can accomplish.”
“Data is an important resource that becomes even more critical as technology progresses,” said
VCU President Michael Rao, Ph.D. “VCU is uniquely positioned, both in its location and
through the wealth of talent at the School of Business, to help state agencies run their data-
centric systems more efficiently, while giving our students hands-on practice in the development
of data systems.”
During their internships, pairs of VCU students work closely with state agency CIOs to identify
specific business cases in which data can be used. Participants gain practical experience in using
data to drive re-engineering, while participating CIOs have concrete examples of how to make
better use of data to provide innovative and less costly services to citizens.
"Working with the talented VCU students gave us a different perspective on what the data was
telling us,” said Dave Burhop, Deputy Commissioner/CIO of the Virginia Department of Motor
Vehicles.
“The VCU interns provided an invaluable resource to the Governor’s Coordinating Council on
Homelessness,” said Pamela Kestner, Special Advisor on Families, Children and Poverty.
“They very effectively reviewed the data assets available in the participating state agencies and
identified analytic content that can be used to better serve the homeless population.”
“It's always useful to have ‘fresh eyes’ on data that we are used to seeing,” said Jim Rothrock,
Commissioner of the Department for Aging and Rehabilitative Services. “Our interns challenged
us and the way we interpret data. It was a refreshing and useful, and we cannot wait for new
experiences with new students.”
The data internships support Governor McAuliffe’s ongoing initiative to provide easier access to
open data in Virginia. The internships also support treating data as an enterprise asset, one of
four strategic goals of the enterprise information architecture strategy adopted by the
Commonwealth in August 2013. Better use of data allows the Commonwealth to identify
opportunities to avoid duplicative costs in collecting, maintaining and using information; and to
integrate services across agencies and localities to improve responses to constituent needs and
optimize government resources.
Virginia Secretary of Technology Karen Jackson and CIO of the Commonwealth Nelson Moe
are leading the effort on behalf of the state. Students who want to apply for internships should
contact Peter Aiken (peter.aiken@vcu.edu) for additional information.
Governor's Data Interns Program
56
DMM Training and Certification
Current Offerings
• Building EDM Capabilities
o Instructor-Led 3-day interactive class
o eLearning –web-based 8-10 hour class
• Advancing EDM Capabilities
o Instructor-led 5 day interactive class
• Enterprise Data Management Expert (EDME)
o Instructor-led 5 day interactive class,
preparation for EDME certification
• (Near Future) DMM Associate certification.

‹#›
DMM Ecosystem - Certifications
Certifications:
Credentials and Credibility
• Enterprise Data Management Expert
(EDME) – Assessing and Launching
the DM Journey
• DMM Lead Appraiser (DMM LA) –
Benchmarking and Monitoring
Improvements
57
‹#›
DMM Ecosystem – Partner Program
58

DMMSM Structure
59
Data  
Governance
Data  
Management 
Strategy
Data  
Quality
Data  
Operations
Platform 
Architecture
Supporting 
Processes
• Motivation
• Where to next?
• Q & A?
60

61
Thank you!
29
Melanie Mecca
CMMI Institute Director  
Data Management Products and Services 
(240) 274-7720 
MMecca@cmmiinstitute.com 
http://cmmiinstitute.com/data-management-maturity Dr. Peter Aiken
Associate Professor of Information Systems at
Virginia Commonwealth University (VCU)
(804) 382-5957
paiken@datablueprint.com
www.datablueprint.com
Jeff Wolkove, CPA-CA (Can)
Data Governance Architect | Business Engineering
ADOA - Arizona Strategic Enterprise Technology (ASET) Office | State of Arizona
p: 602-542-2253 | m: 602-463-1162 | jeff.wolkove@azdoa.gov
h_p://aset.az.gov
10124 W. Broad Street, Suite C
Glen Allen, Virginia 23060
804.521.4056

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