Datalicious Credentials
2 likes568 views
Datalicious is a data analytics agency founded in 2007 that combines analysts and developers to help clients turn data into actionable insights. It has a team of data specialists with over 50 years of combined experience. Datalicious works with clients across industries to provide services such as data collection and processing, analytics, modeling, and campaign execution and optimization to maximize results.
![>
Great
customer
feedback
“[…]
Datalicious
quickly
earned
our
respect
and
confidence
[…]
understand
our
business
needs,
deliver
value,
push
our
thinking
[…].
Likeable,
transparent
and
trustworthy.
I
would
be
happy
to
recommend
Datalicious
to
anyone.”
Murray
Howe,
Execu;ve
Manager,
Suncorp
Group
"[…]
Datalicious
brought
with
them
best
prac.ce
analy.cs
to
demonstrate
the
true
value
of
our
marke.ng
dollars
[…]
have
become
a
criBcal
business
partner
[…]
provided
great
insights
which
have
driven
key
business
decisions.”
Trang
Young,
Senior
Marke;ng
Manager,
E*Trade
Australia
“The
Datalicious
guys
are
great
to
work
along
side
[…]
'no
stone
unturned'
approach
to
finding
solu.ons
to
challenges
[…]
knowledge
and
passion
for
web
analy.cs
and
best
of
breed
web
opBmizaBon
was
second
to
none”
Steve
Brown,
Senior
Business
Analyst,
Vodafone
“[…]
The
Vodafone
implementa.on
of
SiteCatalyst
is
one
of
the
most
impressive
I
have
seen
and
ranks
in
the
top
10
[…].
It
is
an
amazing
founda.on
for
taking
ac.on
on
the
data
and
improving
ROI.”
Adam
Greco,
Consul;ng
Lead,
Omniture
May
2013
©
Datalicious
Pty
Ltd
10](https://image.slidesharecdn.com/dataliciouscredentialsv6-100803181521-phpapp01/85/Datalicious-Credentials-10-320.jpg)
![>
Great
customer
feedback
"[…]
Datalicious
understand
the
value
of
informa.on
and
how
to
leverage
it
using
best
of
breed
soEware.
I
would
recommend
the
team
without
hesita.on
[...]."
James
Fleet,
Marke;ng
Director,
Appliances
Online
"[...]
Datalicious
have
been
inBmately
involved
in
building
our
analyBcs
soluBon.
Most
importantly
their
knowledge
of
best
prac.ce
combined
with
innova.ve
solu.ons
has
allowed
our
business
to
remain
nimble
and
current.
They
are
also
nice
guys."
Tzvi
Balbin,
Group
Digital
Marke;ng
Lead,
Catch
of
the
Day
"[...]
Datalicious
are
helping
us
to
move
from
a
last
click
campaign
measurement
model
to
a
more
accurate
media
aFribu.on
approach.
[...]
potenBal
to
significantly
change
our
media
planning
[...].
Highly
recommended."
Keith
Mirgis,
Senior
Digital
&
Social
Media
Marke;ng
Manager,
Telstra
"We
engaged
Datalicious
to
support
a
strategic
change
in
our
business
[...]
understand
our
customers
[and
their
transac.ons]
beFer
to
ensure
we
retained
as
many
as
possible
[...]"
Natalie
Farrell,
Direct
Marke;ng
Manager,
Luxojca
May
2013
©
Datalicious
Pty
Ltd
11](https://image.slidesharecdn.com/dataliciouscredentialsv6-100803181521-phpapp01/85/Datalicious-Credentials-11-320.jpg)
![>
Web
analy9cs
May
2013
©
Datalicious
Pty
Ltd
14
Project
pla_orms
used:
Adobe
SiteCatalyst,
Test&Target
and
SearchCenter
Read
more
online
hnp://goo.gl/Qp9IK
“[…]
The
Vodafone
implementa;on
of
SiteCatalyst
is
one
of
the
most
impressive
I
have
seen
and
ranks
in
the
top
10
[…].
It
is
an
amazing
founda;on
for
taking
ac;on
on
the
data
and
improving
ROI.”
Adam
Greco,
Consul;ng
Lead,
Omniture](https://image.slidesharecdn.com/dataliciouscredentialsv6-100803181521-phpapp01/85/Datalicious-Credentials-14-320.jpg)
![>
Workshops
and
speaking
May
2013
©
Datalicious
Pty
Ltd
20
Text
“Chris,
thanks
a
million
for
the
workshop
[...]
feedback
has
been
awesome.”
Rob
Geerdink,
Content
&
Crea;ve
Services
Lead,
Ubank
“[…]
thanks
again
for
the
[tes;ng]
workshop,
[...]
found
it
very
useful.”
Mike
Ainsworth,
Website
Op;misa;on
Coordinator,
Carnival
Australia
“[Datalicious]
session
has
anracted
the
most
enthusias;c
feedback."
Tim
Heberden,
Lecturer,
The
University
of
Sydney
Business
School
@aca;natree:
“Excellent
pres
on
media
anribu;on
from
@datalicious
[…]”
@PhilipShaw:
“@Datalicious
session
on
Landing
Page
Op;misa;on
best
so
far.”
@Kylie_Mar;n:
“Awesome
session
by
@datalicious
[…]
great
stats
&
knowledge
[…]”
@jamesdunon:
Nice
work
Chris!
[…]
How
to
turn
data
into
ac;onable
insights!”
@Emily_Banks:
“@datalicious
great
job
Chris;an
...
Really
great
workshop.”
@markfletcher:
“@datalicious
Outstanding
presenta;on”](https://image.slidesharecdn.com/dataliciouscredentialsv6-100803181521-phpapp01/85/Datalicious-Credentials-20-320.jpg)
Datalicious Credentials
- 2. > About Datalicious § Datalicious was founded in November 2007 § Strong web analy;cs background & experience § 360 data agency with team of data specialists § Combina;on of analysts and developers § Blue chip clients across all industry ver;cals § Carefully selected best of breed technology § Lobbying & defining data best prac;ce ADMA § Execu;ng smart data driven campaigns § Turning data into ac;onable insights May 2013 © Datalicious Pty Ltd 2
- 3. > Using data to widen the funnel Media A7ribu9on & Modeling Maximise reach, awareness & increase ROI Tes9ng & Op9misa9on Remove barriers, drive sales Boos9ng ROMI Targe9ng & Merchandising Improve engagement, boost loyalty “Turning data into ac.onable insights to widen the conversion funnel” May 2013 © Datalicious Pty Ltd 3
- 4. > Wide range of data services Data PlaHorms Data collec9on and processing Adobe, Google Analy9cs, etc Web and mobile analy9cs Tag-‐less online data capture Retail and call center analy9cs Big data & data warehousing Single customer view Insights Analy9cs Data mining and modelling Tableau, Splunk, SPSS, R, etc Customised dashboards Media a7ribu9on analysis Marke9ng mix modelling Social media monitoring Customer segmenta9on Ac9on Campaigns Data usage and applica9on SiteCore, ExactTarget, etc Targe9ng and merchandising Marke9ng automa9on CRM strategy and execu9on Data driven websites Tes9ng programs May 2013 © Datalicious Pty Ltd 4
- 5. > 50+ years of team experience May 2013 © Datalicious Pty Ltd 5 Chris;an Bartens Founder & Director § Bachelor of Business Management with marke;ng focus § Web analy;cs and digital marke;ng work experience § Space2go, E-‐LoT, Tourism Australia § SuperTag founder, ADMA Analy;cs Chair, I-‐COM EMR Board LinkedIn profile Elly Gillis General Manager § Bachelor of Communica;ons with print and digital focus § Digital marke;ng and project management work experience § M&C Saatchi, Mark, Holler, Tequila, IAG, OneDigital, Telstra § Australian gold medal in surf boat rowing LinkedIn profile Michael Savio Head of Insights § Bachelor of Arts & Science with applied mathema;cs focus § CRM and marke;ng research and analy;cs work experience § ANZ Bank, Australian Bureau of Sta;s;c, DBM Consultants § ADMA lecturer on marke;ng tes;ng LinkedIn profile Juan Delard Head of Data § Engineering Diploma & Bachelor of Science in Electrical Engineering § IT architecure, ERP, web analy;cs, big data, telecommunica;ons work experience § Quo;fy, Binaria, Codelco § Mathema;cs fan and avid scuba diver LinkedIn profile
- 6. > Unique combina9on of skills May 2013 © Datalicious Pty Ltd 6 Data visualisa9on/repor9ng Data mining/analysis Data modelling Fast analy9cs Data processing/enhancing Big data Data collec9on The Datalicious team § Data scien;sts § Business analysts § Data engineers § Web engineers § Pla_orm admins § Project managers § Data strategists Data strategy
- 7. > Best of breed technologies May 2013 © Datalicious Pty Ltd 7
- 8. > Datalicious product development SCV2 Surveys Display ads Internal ads Engage Social media Mobile push eDMs/DMs MIS1 1 Marke;ng informa;on system containing all data necessary to analyse and report on campaigns 2 Single customer view pla_orm containing all data across all (customer) touch points Mass media Social media Digital media Measure Demographics Transac;ons Campaigns May 2013 © Datalicious Pty Ltd 8 Report Analyse
- 9. > Clients across all industries May 2013 © Datalicious Pty Ltd 9
- 10. > Great customer feedback “[…] Datalicious quickly earned our respect and confidence […] understand our business needs, deliver value, push our thinking […]. Likeable, transparent and trustworthy. I would be happy to recommend Datalicious to anyone.” Murray Howe, Execu;ve Manager, Suncorp Group "[…] Datalicious brought with them best prac.ce analy.cs to demonstrate the true value of our marke.ng dollars […] have become a criBcal business partner […] provided great insights which have driven key business decisions.” Trang Young, Senior Marke;ng Manager, E*Trade Australia “The Datalicious guys are great to work along side […] 'no stone unturned' approach to finding solu.ons to challenges […] knowledge and passion for web analy.cs and best of breed web opBmizaBon was second to none” Steve Brown, Senior Business Analyst, Vodafone “[…] The Vodafone implementa.on of SiteCatalyst is one of the most impressive I have seen and ranks in the top 10 […]. It is an amazing founda.on for taking ac.on on the data and improving ROI.” Adam Greco, Consul;ng Lead, Omniture May 2013 © Datalicious Pty Ltd 10
- 11. > Great customer feedback "[…] Datalicious understand the value of informa.on and how to leverage it using best of breed soEware. I would recommend the team without hesita.on [...]." James Fleet, Marke;ng Director, Appliances Online "[...] Datalicious have been inBmately involved in building our analyBcs soluBon. Most importantly their knowledge of best prac.ce combined with innova.ve solu.ons has allowed our business to remain nimble and current. They are also nice guys." Tzvi Balbin, Group Digital Marke;ng Lead, Catch of the Day "[...] Datalicious are helping us to move from a last click campaign measurement model to a more accurate media aFribu.on approach. [...] potenBal to significantly change our media planning [...]. Highly recommended." Keith Mirgis, Senior Digital & Social Media Marke;ng Manager, Telstra "We engaged Datalicious to support a strategic change in our business [...] understand our customers [and their transac.ons] beFer to ensure we retained as many as possible [...]" Natalie Farrell, Direct Marke;ng Manager, Luxojca May 2013 © Datalicious Pty Ltd 11
- 12. > Data: PlaHorms 101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010 May 2013 © Datalicious Pty Ltd 12
- 13. > Web analy9cs audit May 2013 © Datalicious Pty Ltd 13 Catch of the Day web analy;cs audit and review using a combina;on of the SuperTag tag implementa;on approach and ObservePoint tag scanning service to deliver & maintain 100% accurate web analy;cs data on an ongoing basis.
- 14. > Web analy9cs May 2013 © Datalicious Pty Ltd 14 Project pla_orms used: Adobe SiteCatalyst, Test&Target and SearchCenter Read more online hnp://goo.gl/Qp9IK “[…] The Vodafone implementa;on of SiteCatalyst is one of the most impressive I have seen and ranks in the top 10 […]. It is an amazing founda;on for taking ac;on on the data and improving ROI.” Adam Greco, Consul;ng Lead, Omniture
- 15. > CRM RFP & strategy © Datalicious Pty Ltd 15 May 2013 Development of Network TEN cross-‐channel data strategy including management of resul;ng CRM and SCV RFP process designed to future proof the business and boost users reten;on and engagement rates.
- 16. > Insights: Analy9cs 101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010 May 2013 © Datalicious Pty Ltd 16
- 17. > Data visualisa9on May 2013 © Datalicious Pty Ltd 17 Analysis of 60,000 Tweets from the controversial SBS TV show ‘Go Back To Where You Came From’ visualising the major topics and how they were related which highlighted some interes;ng insights.
- 18. > CRM dashboards © Datalicious Pty Ltd 18 May 2013 Rebel Sport CRM dashboards for Acxiom combining customer profile data with campaign, and transac;on data and visualising the informa;on in Tableau dashboards designed to simplify and automate repor;ng.
- 19. > Brand study May 2013 © Datalicious Pty Ltd 19 Brand stature > Brand strength> Analysis and visualisa;on of data from na;onal Y&R Brand Asset Evaluator survey designed to track (and compare) brand percep;on, purchase intent and consumer ajtudes towards brands over ;me.
- 20. > Workshops and speaking May 2013 © Datalicious Pty Ltd 20 Text “Chris, thanks a million for the workshop [...] feedback has been awesome.” Rob Geerdink, Content & Crea;ve Services Lead, Ubank “[…] thanks again for the [tes;ng] workshop, [...] found it very useful.” Mike Ainsworth, Website Op;misa;on Coordinator, Carnival Australia “[Datalicious] session has anracted the most enthusias;c feedback." Tim Heberden, Lecturer, The University of Sydney Business School @aca;natree: “Excellent pres on media anribu;on from @datalicious […]” @PhilipShaw: “@Datalicious session on Landing Page Op;misa;on best so far.” @Kylie_Mar;n: “Awesome session by @datalicious […] great stats & knowledge […]” @jamesdunon: Nice work Chris! […] How to turn data into ac;onable insights!” @Emily_Banks: “@datalicious great job Chris;an ... Really great workshop.” @markfletcher: “@datalicious Outstanding presenta;on”
- 21. > Ac9on: A7ribu9on 101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010 May 2013 © Datalicious Pty Ltd 21
- 22. > Media a7ribu9on May 2013 © Datalicious Pty Ltd 22 Aussie purchase path tracking and media anribu;on modelling in close coopera;on with Amnesia designed to op;mise the overall Aussie budget mix across paid and earned media resul;ng in an overall project ROI of 910%.
- 23. > Media a7ribu9on May 2013 © Datalicious Pty Ltd 23 Suncorp purchase path tracking and media anribu;on modelling in order to op;mise the overall Suncorp insurance budget mix across paid and earned media resul;ng in an overall project ROI of 2,078%.
- 24. > Media a7ribu9on May 2013 © Datalicious Pty Ltd 24 Telstra purchase path tracking and media anribu;on including social designed to op;mise the overall Telstra budget mix across paid and earned media resul;ng in an overall project ROI of 403%.
- 25. > Ac9on: Targe9ng 101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010 May 2013 © Datalicious Pty Ltd 25
- 26. > Smart targe9ng © Datalicious Pty Ltd 26 May 2013 ANZ cross-‐channel re-‐targe;ng and merchandising combined with landing page op;misa;on delivered an increase in offer response and conversion rates with an overall project ROI of 578%.
- 27. > Influen9al clients © Datalicious Pty Ltd 27 May 2013 Iden;fica;on and leverage of Telstra customers with an above average influence level by providing these individuals with a premium shopping as well as support experience across all channels. ≈
- 28. > Segmenta9on May 2013 © Datalicious Pty Ltd 28 E*Trade RDA geo-‐segmenta;on based on address and transac;on data of exis;ng customers to iden;fy & profile the most profitable segments in order to op;mise media planning.
- 29. > Churn modelling May 2013 © Datalicious Pty Ltd 29 Luxojca analy;cs and modelling based on historic transac;on data predicted store migra;on with 85% accuracy resul;ng in cost savings and an increase in client reac;va;on with an overall project ROI of 667%. High priority customer segments Low priority Low priority customer segments
- 30. > Merchandising May 2013 © Datalicious Pty Ltd 30 Luxojca analy;cs and modelling based on historic transac;on data has changed the way OPSM is customising its store merchandise based on store loca;on in order to maximise revenue from each store loca;on.
- 31. > Ac9on: Tes9ng 101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010 May 2013 © Datalicious Pty Ltd 31
- 32. > Landing pages May 2013 © Datalicious Pty Ltd 32 Before ATer Removal of distrac;ons such as naviga;on and search op;ons resulted in increased response rates with ROI of 492% Project pla_orms used: Adobe SiteCatalyst and Test&Target
- 33. > Landing pages May 2013 © Datalicious Pty Ltd 33 Before ATer The small things count: Simplifica;on down to 1 set of bunons resulted in increased response rate and project ROI of 547% Project pla_orms used: Adobe SiteCatalyst and Test&Target
- 34. > Page op9misa9on © Datalicious Pty Ltd 34 May 2013 Telstra bundles page op;misa;on combined call center data (each page had a unique phone number) with Adobe Test&Target online data and delivered a cross-‐channel conversion rate increase with an ROI of 647%
- 35. May 2013 © Datalicious Pty Ltd 35 Contact us cbartens@datalicious.com Learn more blog.datalicious.com Follow us twi7er.com/datalicious
- 36. Smart data driven marke9ng May 2013 © Datalicious Pty Ltd 36