Dawn of the Building Performance Era WP

D A W N O F T H E B U I L D I N G P E R F O R M A N C E E R A
Erin Grossi Chief Economist

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DAW N O F T H E B U I L D I N G P E R F O R M A N C E E R A
The movement that started roughly 20 years ago to make the global building
stock more “green” and “sustainable,” led by organizations like BREEAM
(Building Research Establishment Environmental Assessment Method) and
the US Green Building Council’s LEED (Leadership in Energy and Environmental
Design) radically changed the thinking and approach to buildings. As an
extension of this vision, UL engaged with a wide variety of constituents in the
built environment value-chain to ask where the sources of economic “value” and
“returns on investment” were being found in the overall “sustainable buildings”
movement.
Dawn of the Building Performance Era
ABSTRACT

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The results of our external engagement study indicate that
while architects and designers have made an enormous
contribution to identifying and even creating new sources
of value for the building industry through their design
work, exceedingly more value remains untapped from
an operations standpoint. Building performance is the
new frontier and finding ways to ensure major building
systems in both modern and older structures can truly
deliver enhanced energy management, water conservation,
and improved indoor air quality needs to happen in order
to positively impact the bottom line of building owners,
investors and tenants.
This acute focus on building performance achievement will
be catalyzed by new building technologies emerging as part
of the “smart buildings” movement. With the explosion of
sensors, monitors, and dashboards integrated with building
systems, people will become increasingly sensitized to the
ways their buildings are managing natural resources and
providing people clean and healthy air to breathe. While the
buildings market has been slow to adopt these technologies
to date, the large, tech-savvy Millennial Generation coming
up the ranks, combined with the increasing retirements of
existing operations managers, will push technology to the
forefront of the building industry.
In order to support the building performance movement
and ensure that it can deliver tangible ROI, related building
standards and advanced building science will be required.
More innovation in building energy systems needs to come
from the grid and infrastructure community. Air quality
science needs additional focus, particularly to evaluate
human health impacts of the thousands of new chemicals
introduced in international commerce each year. More
work on sensors is also needed to ensure they can reliably
detect dangerous levels of volatile organic compounds
(VOCs) and other particulates in indoor air. These issues are
representative of some of the scientific gaps today, and UL
invites individuals and organizations interested in building
performance to work with us to establish broad consortia
efforts to address these important building science
questions for the betterment of people, businesses and
the environment.
Today’s Buildings Need to Perform
The history of building extends all the way back to ancient
times, and so much of that history courses through today’s
structures. Indeed, the Greeks and Romans would still
identify with our buildings. One of the reasons building
practices have been slow to evolve over the centuries
is because of the sheer magnitude of the task, and the
number of people with unique tacit knowledge, talents
With the explosion of sensors, monitors, and
dashboards integrated with building systems,
people will become increasingly sensitized to
the ways their buildings are managing natural
resources and providing people clean and
healthy air to breathe.

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and skills needing to be organized to contribute to a
building’s creation. The Empire State Building in New York,
for instance, is an exceptional structure, but one that took
about 7 million man hours to accomplish, and at peak times
had as many as 3,400 people working together on it. The
result is a remarkable human achievement that is totally
incomprehensible to any individual human mind. Most of
us take the structures that we live and work in for granted
and fail to fully appreciate them. Once they are built, the
vast majority of the populace is consumed by their facades
and generally does not ask much more of the building’s
existence. But now, all of that is changing.
The innovative approaches to building design ushered
in as part of the sustainable building movement, led by
BREEAM (Building Research Establishment Environmental
Assessment Method) in Europe and LEED (Leadership in
Energy and Environmental Design) in the United States
were a pivotal moment in the history of buildings,
transforming the way people fundamentally think about
how buildings should be designed and constructed. These
building design approaches gave the industry concrete
and legitimate challenges to meet that went beyond basic
codes, demanding increased focus on the environmental
and human impacts of structures from their inception
and catalyzing major upgrades in architectural thought
and design. The sustainability movement set the building
industry on a new path for the future, all the while
resting on the electrical and fire safety achievements of
the past. As a result, the new and improved International
Green Construction Code now harmonizes requirements
established within the building systems, energy, and design
fields over the last decade, setting a new baseline for any
new structures being contemplated for construction.
The search for higher achievement in buildings has
persevered throughout the Financial Crisis of 2008 and its
aftermath. Like many other industries, the building industry
has been forced by the downturn to engage in a fair amount
of introspection in recent years about what investments and
practices actually drive real and lasting value for investors,
owners, tenants and others. The result has been renewed
focus on value and a strengthened commitment to driving
resources to the elements of structures that consistently
generate a strong Return on Investment for the various
stakeholders in the building value chain. Industry leaders
are aware that it requires this kind of acute focus to survive
times of economic hardship and ensure market mechanisms
can resume upward momentum.
In the midst of these reflective times, UL engaged with
a number of building stakeholders, including designers,
architects, insurers, developers, financiers, and product
suppliers. The general impression from all of them is that
The sustainability movement set the building industry on a new
path for the future, all the while resting on the electrical and fire
safety achievements of the past.

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the sustainable building design certifications currently in
market have actually not delivered as much as they could in
terms of protecting and enhancing building values over the
long-term. Most feel the design-centricity of the programs,
as well as their sheer breadth, are a few of the reasons
improved building performance hasn’t consistently been
achieved by securing these building certifications. In many
cases, building owners and investors have approached the
programs as mere checklists to tick through in order to get
a plaque on the wall for marketing purposes. They have
bought in more to the superficial value of associating with
the sustainability movement through visible certification
achievements rather than the concrete value at the facility
and operational level these certifications were meant
to help them achieve through design. In some cases, a
certification helped building owners meet corporate social
responsibility goals or it resonated favorably with tenants
and customers that they pursued an environmental
certification for their buildings. As Ari Kobb, Director of
Green Building Solutions at Siemens has observed, “LEED
has transformed the marketplace, especially in the way
buildings are designed and constructed; but unless we
address the operational side, including management and
occupant behavior, we risk diminishing the long-term value
of going green.”
The fact that most of the sustainable building innovation
concepts to date have emanated from the building design
community is also limiting. In order to achieve new levels
of resource conservation, we need to have more innovation
coming from the electrical grid itself. If one observes
the way the sustainability movement has evolved in the
auto market, it is clear that carmakers’ designs have been
influenced by changes in the energy mixes made by energy
companies. When higher grades of ethanol have been
introduced into the market, for instance, product makers
have responded with cars capable of storing and using
that ethanol safely and effectively. Automakers have also
influenced the owners of energy infrastructure by creating
cars like electrical vehicles and generating demand from the
public that they expect will lead to the introduction of new
electrical charging stations. In much the same way, it is time
for utilities to introduce new energy sources and establish
new infrastructure standards for buildings to strive to
achieve. The Performance Excellence in Electricity Renewal
(PEER) program, recently adopted by the US Green Building
Council, is a major step forward toward changing the way
power systems in the United States are regulated, designed
and operated in order to improve overall system efficiency
and performance. PEER is the brainchild of former Motorola
CEO, Bob Galvin, who had a vision of “perfect power,” and
worked to transform the efficiency and effectiveness of the
electricity system. So far, progress has been made at the
In order to achieve new levels of resource
conservation, we need to have more innovation
coming from the electrical grid itself.

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microgrid level, but more stakeholders need to take interest
in this effort and join in this mission to influence changes by
the larger utility grid. If we are successful in ushering in grid-
level systems innovation, a whole swath of building product
makers will have new standards to strive for in their own
designs, aimed at improved energy performance.
A Building Market in Search of Value and ROI
Environmental consciousness has been fairly consistent in
some of the industrialized nations (e.g. Germany, France,
and Japan), but has ebbed and flowed in terms of its
popularity in the United States over the last century. The
most recent decade has seen a resurgence of interest in all
things “green” and healthy for people and the planet hitting
the mainstream, especially in major metropolitan areas in
the US, but that interest and engagement has been largely
superficial for the building industry. Building certifications
like LEED have changed the conversation, but have penetrated
less than 1% of the overall building stock in the United States,
and even less in other global markets. The vast majority of
stakeholders remain skeptically evaluative about the green
building movement, trying to gauge whether environmental
design in buildings means they are simply more expensive,
or that they contain less-durable building products, or if the
movement actually has real and beneficial elements to it that
can positively impact the values of structures over time.
The building industry is in a state of transition today,
actively sorting out what aspects of the sustainable
building movement will positively impact their bottom
lines. Those who aren’t on the offense looking to capitalize
on the sustainability movement increasingly find
themselves playing defense, as the importance of non-
financial corporate social responsibility and environmental
sustainability reporting requirements continue to rise.
As in any industry, there are a small number of market
leaders that are willing to over-pay for an excess of potential
benefits, in order to push the rest of the market forward
in new and innovative ways. For these companies, their
commitment to sustainable building tends to be closely
aligned with brand or mission. In that regard, there will
always be front-runners in the building industry willing to
invest resources to experiment with a range of building
certification programs, even ones that are heavy on theories
and trends, and rather light on actual science. Increasingly,
these elites have already moved beyond implementing
green building programs like LEED and The Living Building
Challenge to implementing smart building technologies
and protocols, making strong advancements in the wired
and high-performance building movement as well. The next
generation buildings will now be green AND smart, with
technology enhancing the ability of buildings to perform
to green standards on the operations side of the house.
COST
MANAGEMENT
ASSET
MANAGEMENT
BRAND
ENHANCEMENT
SUSTAINABLE ENERGY,
WATER AND AIR QUALITY SYSTEMS

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Rick Huijbregts, VP of Industry Transformation at Cisco
Canada says, “I predict in the next five years, we’ll see
a turnaround in the application of technology within
buildings; the pace is accelerating.” There are certainly a
whole host of new advantages and risks involved with the
new “Smart Buildings” that still need to be fully evaluated
by the insurers and financiers, but the potential benefits and
efficiencies associated with the movement are revolutionary
in magnitude.
All of this activity around buildings seems to be tracking
the Law of Diffusion of Innovation, coined by Everett Rogers
in 1962. The Law posits that the world’s most innovative
companies and organizations that have the most financial
liquidity will take risks to invest in moving the market
forward toward some goal, in this case to build sustainable
and/or smart structures. One could argue that sustainable
building has attracted support from a significant number
of these “early adopters,” including major government
agencies in the US and around the world, leading
Universities, and building code developers and authorities.
The question then around whether sustainable building will
further penetrate the market is whether it can get traction
with the early majority in the building industry, or the top
layer of the middle-market.
Let’s consider that question. If the cutting edge of the
market is moving toward high-performance green buildings,
with the support of major government agencies and code
creators, what about the other roughly 80% of buildings
in existence today? What will the mainstream market find
economically achievable and investment-worthy within the
sustainable building movement? Research in this area leads
to the conclusion that most building owners and operators
will derive the biggest bang for their dollars by focusing on
maintaining and enhancing the building’s energy, plumbing
and HVAC systems to achieve an optimal level of energy
conservation, water management and conservation, and
indoor air quality performance. The savings on energy and
water usage combined with the health and productivity
benefits from occupants breathing clean air are the most
universally valuable to building owners and investors.
Additionally, this focus on major systems ensures the assets
are properly maintained and protected over the long-
term, so that they don’t have to be torn down and re-built.
The mainstream market is increasingly realizing that the
process of pulling out of economic crisis requires a rigorous
focus on value in every dimension of business, and that the
sustainability of key building systems and assets can make a
strong contribution. Ensuring building system performance
and sustainability over time will require a new focus for the
industry. In some cases, the solutions may be as basic as
improving operating procedures and practices in order to get
T H E L AW O F D I F F U S I O N O F I N N OVAT I O N
TIPPING POINT
Late majority
34%
Laggards
16%
Early majority
34%
Early adopters
13.5%
Innovators
2.5%

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enhanced building performance. David Crowell, Managing
Director and CEO of rmc International, a real estate and
building management advisory firm, observes, “There is a
gap in the building industry today. Buildings are not being
operated to perform as designed, which reduces the benefit
of all the effort to design and build sustainable buildings.”
The energy, water and air focus makes economic sense for
the mainstream building industry in developed markets,
but can also translate into value for the least developed
infrastructure in the world. The International Finance
Corporation (IFC) of the World Bank has recognized that
with persistent environmental challenges and the rapid
onslaught of industrialization taking place in the developing
world, it would not be sustainable to continue building
structures as usual. The organization introduced the EDGE
Green Buildings Certification program in 2013 as a simple,
inexpensive toolkit for builders in developing countries
to improve the energy management performance of
their structures. The IFC’s concept, backed by many of the
largest private banks of the world, is sensible and sound,
and only needs to be extended to the other major building
systems in the future in order to truly maximize utility and
environmental performance in the developing world. The
IFC clearly recognizes that environmental sustainability
and the industrial economy can and must work in concert
for people and the planet, and that in order to achieve this
synergy the appropriate standards must be set for industries
to meet. It is building programs like EDGE that drive tangible
action and progress beyond some of the superficialities
of the environmental elements of the Millennium
Development Goals.
IAQ: The Sleeping Giant of Building Performance
Energy and specifically finding ways to save energy or shift
more resources to renewable sources of energy have been
popular topics for governments and industries in the US and
the world over in recent decades. Reducing energy usage
by tightening the building’s envelope or by implementing
improved technologies like LED lighting or adding a solar
array to the energy mix of a building resonates with a
wide variety of stakeholders because of national security
concerns, hopes for green jobs creation, aims to achieve
lower energy bills and have a positive environmental
impact. Finding ways to save water is a more recent pressing
topic in the United States, especially in light of the fact
that the US Drought Monitor released new data in 2014
indicating that a variety of cities, most of them in California,
are under serious threat of running out of water over the
next two years. While it may not be as much of an issue in
cities like Chicago, where water remains fairly reasonably
priced and accessible, saving resources and money is a
straightforward objective that most building constituents
The energy, water and air focus make economic sense for the
mainstream building industry in developed markets, but can
also translate into value for the least developed infrastructure
in the world.

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can agree on. The questions that get asked about energy
and water initiatives by building owners and managers
are usually economic in nature, in terms of how much to
commit and invest in retrofits in order to drive more robust
and longer-term savings. The decisions usually come down
to simple math and operational budgeting as to whether
superficial adjustments are sufficient, or if larger-scale
equipment swaps are preferable.
Paying attention to a building’s indoor air quality (IAQ)
and investing in healthy air for building constituents is
a less obvious building performance initiative; one that
many building stakeholders in the United States and many
other countries do not pay sufficient attention to today.
This is partly because the most substantial human health
benefits of investing in this area are not as easy to measure
and track over time. That said, it certainly makes economic
sense for building owners that are also building occupants
or for tenants to find ways to measure air quality and track
resulting impacts on personnel. As Bob Best, Executive Vice
President of Energy and Sustainability Services for Jones
Lang LaSalle points out, “a 1% impact on productivity is
significantly bigger than energy savings.”
The asset protection benefits associated with good indoor
air quality, especially protecting buildings from potentially
disastrous mold and moisture issues, are resonant with
most building owners and investors. However, once these
issues are present in a building, many are slow to address
them given fears about the great commitment level and
potential costs of eliminating the problems completely. The
unfortunate result of neglect in certain cases has actually
resulted in total losses of buildings, even in mature and
sophisticated building markets like United States, costing
investors millions of dollars in the process.
The increase in awareness of mold as a cause of human
health complications has catalyzed an uptick in related
lawsuits in the United States. Indeed, one only needs to
search the internet to realize that the number of personal
injury and property damage lawsuits brought by tenants
against building owners and entities in the construction
process, including claims for defective construction and
exposure to toxic mold is a burgeoning area of litigation.
The number of pending building mold cases around the
United States is now more than 14,000 and with juries
awarding multi-million dollar settlements for it, building
owners and their attorneys are actively looking for ways to
protect against mold and moisture problems.
Another major cause of poor indoor air is the growing
amounts of chemicals in buildings, which can emanate
from technology hardware, construction materials,
furniture and furnishings, and cleaning products. Chemical
MOST IMPORTANT ENVIRONMENTAL REASON FOR BUILDING GREEN
Firm Location U.S. Australia Europe UAE Singapore Brazil S. Africa
Reduce energy consumption #1 (78%) #1 (68%) #1 (70%) #1 (86%) #1 (93%) #1 (61%) #1 (76%)
Reduce water consumption #2 (32%) #4 (21%) #5 (10%) #2 (64%) #2 (24%) #2 (39%) #3 (40%)
Improve indoor air quality #3 (25%) #4 (21%) #4 (17%) #3 (23%) #4 (17%) #5 (13%) #5 (4%)
Protect natural resources #4 (19%) #3 (23%) #3 (29%) #4 (14%) #2 (24%) #3 (26%) #2 (48%)
Lower greenhouse gas emissions #5 (14%) #2 (38%) #2 (31%) #5 (5%) #4 (17%) #4 (22%) #4 (18%)
Source: McGraw-Hill Construction, 2013

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exposure in indoor environments is actually exacerbated
by all of the efforts to conserve energy by sealing building
envelopes, which traps the harmful chemicals inside in the
process, often causing indoor air to be far more polluted
than outdoor air. The scientific community is also falling
increasingly behind in studying chemical exposure and its
impacts on human health. It is estimated that there are
80,000 chemicals in international commerce today, with
only 3% having been fully evaluated for health impacts.
Unfortunately, lack of public awareness about chemical-
related IAQ issues translates into a lower level of funding for
scientific research on the resulting impacts to human health
and productivity than would be ideal. In certain countries
like the United Arab Emirates (UAE) and Singapore, there is
much higher awareness of air quality issues, both outdoor
and indoor, and thus a lot of public policy work is being
done to improve it based on informed assumptions that air
quality is negatively impacting people and causing upper
respiratory infections and other complications.
Why don’t American workers think about and talk about
air quality more or take interest in the indoor air quality
performance of the buildings they work in? The level
of public awareness about air quality is eerily similar
to the level of social consciousness of water quality
issues before 1990, when bottlers started to put water
in lightweight, cheap, clear plastic bottles for the first
time. This fairly unremarkable technological innovation
sparked what is today an $11B industry in the United
States. The conversation around bottled water in the 1990s
quickly moved from something that could be considered
fashionable, driven by clever marketing schemes, to
something that may be healthier for people to consume
than basic tap water. Bottled water soon became an
essential travel item for Americans looking to protect
themselves from local bacteria and other undesirable
ingredients in the water supplies of other countries. Today,
we are having conversations about the environmental
friendliness of all of those plastic bottles we are using,
or the healthiness of plasticizers in the bottle on human
health, but the essential point is that a simple technological
shift to a bottle suddenly made Americans conscious en
masse of water as a health issue, and it gave people a clear
choice to leverage in the market. Before the bottle, water
really didn’t hit the radar in this way. People just didn’t think
about it.
What might be the technological equivalent of bottled
water for air quality that emerges in the world, causing
people to pay attention to air issues and feel they have a
viable choice that allows them to breathe purer air in their
workspaces, hotels, homes and schools? Research into this
question points to the explosion of wearables devices,
Additional scientific work is needed to
evaluate chemicals for human health
impacts. There are 80,000 chemicals in
international commerce today
with only 3% having been studied
for human impacts.
3%

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hand-held air quality detectors, and Nest-like home devices
(e.g. the Birdi) that are beginning to market themselves as
capable of detecting VOCs and allergens as the most likely
innovations to drive public consciousness of these issues
over time. When live data on air quality in buildings is
integrated with dashboards that engage building occupants,
one can imagine how people can begin to pay attention to
this information, in the same way we take note of ozone
or pollen counts when they are reported in the news. The
only difference is most people would actually feel they have
a fair degree of control over the quality of the indoor air,
whereas outdoor air is a bigger challenge for any individual
to impact. Today, UL’s air quality scientists estimate we
are easily within five years of having robust and effective
industrial and home detectors and monitors for air quality
that can alert people when dangerous chemicals, allergens
and particulate matter are present.
Once these products visibly hit the mainstream market,
people will quickly forget how they lived in a world where
they didn’t have access to information about the air they
were breathing. Indoor air quality is clearly a “sleeper issue”
today, with a niche group of experts paying close attention
to the sources, causes, impacts and solutions. Technology is
poised to awaken our social consciousness on a grand scale,
pushing forward the next generation of scientific work on
air quality.
The Millennials Are Going to Change the Game
on Building Performance
It has been very trendy in recent years to opine on the
Millennial generation and, in particular, the nearly 2 billion-
strong members of Generation Y (those born 1977-1994)
in terms of their values and preferences and how they
will influence the development of markets, industries,
workplaces, etc. They are the largest and most influential
consumer segment since the Baby Boomers, and their
preferences have been shaped by the major technological
advancements that they grew up with. Gen Y is truly
technology native, and accustomed to living in a world
where accessing information, solutions to problems, and
connecting with other people are natural reflexes.
Since they are under constant bombardment of information,
Millennials tend to be in tune with the major socio-
economic challenges of the day. They understand the
environmental and health challenges they are poised to
inherit, and they already naturally look to their trusted
technology sources to provide answers. In the midst of an
Information Age, where software’s inevitable journey to
disrupt and transform virtually every major industry on the
planet has just begun, it is the Millennials that appear best
positioned to really put technology to work to solve man’s
most pressing environmental problems and achieve
a higher-quality of life for the masses in the process.
Technology is poised to awaken our social
consciousness on a grand scale, pushing
forward the next generation of scientific
work on air quality.

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Harry Soenksen, Technical Director for Studio Gang
Architects, a firm deeply engaged in sustainability issues,
has observed, “there’s a tipping point with 30 and under
on these issues that’s going to be a cultural wave.”
While the Boomers that still inhabit most of the building
operations and maintenance positions today are often
hesitant to adopt building automation technologies that
can monitor and manage all major building systems and
equipment in an integrated way, for fear they will be put out
of their jobs or simply for fear of changing the way things
have been managed for decades, the Millennials will expect
this to be done by the time they come into real decision-
making power in corporate workplaces. Additionally,
once smart home technologies start to really penetrate
the market, as most analysts expect smart tech products
will be a $100B business globally by 2018 with 45 million
smart home systems in place, commercial and industrial
buildings will be under even more pressure to make
similar advancements. It is not that far off either when one
considers the oldest Millennials are already in their late-
thirties. In the meantime, the building industry, like so many
other specialized fields, continues to lose large numbers of
Boomers with decades of practical building management
experience. All of this points to the need for building owners
to consider new ways to leverage innovative technologies to
support their operations.
Indeed, the early experiments that have already taken place
with “future ready” smart buildings that can connect all
building systems and controls on one IP network that allows
for continuous monitoring and preventive maintenance as
well as predictive modeling on building performance under
different circumstances is only the tip of the iceberg in terms
of what will become the new standard for the building
industry over the next decade. With the convergence of
governments increasingly requiring building owners to
publish their energy usage data and move towards more
visible labels that trumpet building performance metrics
like air quality, water usage and waste management, it is
clear that the tipping point is coming over the next 5-10
years, where it will no longer be economically viable to own
and maintain low-performing buildings.
If building investors and owners want to ensure tenants
will be attracted to properties in the future and if corporate
owners and tenants wish to attract and retain the best
talent to work in their facilities, ensuring buildings
reflect innovative design and effectively perform in terms
of technology capability, resource management, and
promotion of healthy and productive environments will
increasingly be regarded as the basic cost of doing business.
Forward-leaning businesses are already starting to make
the connection that the performance and sustainability of
their assets is really part and parcel of their own success as
Ensuring buildings reflect innovative
design and effectively perform in terms of
technology capability, resource management,
and promotion of healthy and productive
environments will increasingly be regarded as
the basic cost of doing business.

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a business. It not only makes good business sense to invest
in higher building performance, because of the obvious
returns on investment involved with lowering resource costs
and bolstering the health and productivity of occupants,
it also reflects the missions and values of the businesses
themselves and their commitment to achieving high
performance, and not simply relying on the appearances
of things.
A recovering economy always goes in search of sources
of real value to be achieved, in order to drive increased
economic activity and investments, which is why this next
decade is so ripe for the performance of building assets to
move to the forefront of conversation and innovation in the
industry. All of this groundwork will position the Millennials
well to continue the progress on performance from the
essentials like energy and water conservation and air quality
to far more sophisticated performance metrics, including
the ability of buildings to detect and respond to any number
of human actions and characteristics to achieve desired
outcomes for people. The transition from a design-centric
building market to one that also performs well is already
underway. This trend will only accelerate as the mainstream
market increasingly recognizes it is economically essential
to put buildings to work to protect and enhance the lives of
people, commerce, and the greater planet.
It not only makes good business sense to invest
in higher building performance, it also reflects
the missions and values of the businesses
themselves and their commitment to achieving
high performance.

Dawn of the Building Performance Era WP

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