Day 2 Chris Momanyi - Strathmore University - Digital Ecosystem
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This document discusses the digital ecosystem of a business. It defines a digital ecosystem as the combination of all relevant digital touchpoints, the people interacting with them, and the supporting business processes and technical environment. It notes that a digital ecosystem includes controlled touchpoints like websites, social media pages, and third-party sites. It also includes the interconnections between these elements, like hyperlinks and information flows, as well as the supporting business processes and technical infrastructure that bring the ecosystem together. The key is that all of these elements must work coherently together to achieve the overall function of the system.
Day 2 Chris Momanyi - Strathmore University - Digital Ecosystem
- 1. DIGITAL ECOSYSTEM Innovation Digital Africa Summit 2015 Elephant Hills Resort Victoria Falls - Zimbabwe CHRISTOPHER MOMANYI Strathmore University Kenya
- 2. DIGITAL ECOSYSTEM The digital ecosystem of a business is the combination of all relevant digital touch points, the people that interact with them, and the business processes and technology environment that support both. (Ryan McCormack, 2011)
- 3. DIGITAL ECOSYSTEM OF STRATHMORE UNIVERSITY The digital ecosystem for a business is a mix of touch points, people, and supporting elements- (McCormack, 2011)
- 4. By Dr. William J. Wardard
- 5. FROM SITES TO SYSTEMS A few year back, the online world used to be easy to understand and manage for many companies. Building a corporate website and maintaining it. People came to the web site using their desktop computer, found what they wanted, and left.
- 6. SYSTEMS THINKING The first step in systems thinking is to think of the digital world as a system of interconnected elements that is coherently organized in a way that achieves something (McCormack, 2011)
- 7. We are complex systems—our own bodies are magnificent examples of integrated, interconnected, self- maintaining complexity. Every person we encounter, every organization, every animal, garden, tree, and forest is a complex system (Donella Meadows,2009)
- 8. We have built up intuitively, without analysis, often without words, a practical understanding of how these systems work, and how to work with them. There are three key concepts in this basic definition; -elements, -interconnections, and -a function or purpose.
- 9. PROPERTIES OF A SYSTEM Systems are hierarchical: - They are composed of many other smaller systems (e.g, the AMS, KOHA & KUALI in Strathmore university is a system that exists within the broader system of the university), elements can have sub-elements (almost ad infinitum)
- 10. Digital systems are dynamic: The behaviour of a system over time is of paramount importance. Some systems sit in an equilibrium (static or dynamic), and change very little with time, whereas others have complex and unpredictable behaviours. (for instance the Kuali financial system of SU was recently integrated to banks
- 11. Systems have feedback loops: Over time, the stocks within systems can be depleted or grow based on flows through negative or positive feedback loops, respectively (e.g AMS, KOHA, KUALI etc of Strathmore University, 215 Mbps)
- 12. Elements: Digital touch points Controlled touch points: Digital experiences are designed and completely controlled by a business (web sites, desktop and mobile applications. The touch points are of primary importance (if a firm gets them wrong, the other touch points may not matter too much).
- 13. Social publishing touch points: e.g Facebook, Twitter, YouTube and LinkedIn. A company sets up these digital presences, to publish content to them. They are not completely within company control, the experience design is fixed by the platform, user-generated content is a significant part of the experience.
- 14. Third-party touch points: Search engines and social review services which offer search engine optimization (SEO) marketing services will review your website and provide you with recommendations to improve it for ... customized social media marketing and content writing services to maximize visibility
- 15. Elements: Business processes If the management of touch points should be such that they support the business processes. If the management of the touch point is chaotic and inefficient and does not support business processes (Cont. management and the associated workflows),the core business of a firm will be affected
- 16. Elements: Technical environment The technology behind a digital ecosystem: -the Internet - hosts, -Appl. Infrastructure - servers, -cloud services - networks Technology and its components are important in a digital ecosystem of businesses. The
- 17. Interconnections: Information flows Every system in the Strathmore University digital ecosystem is connected in such a way that it supports the flow of information, designed to support the function of the system. Information flows - requests for content, social platforms etc
- 18. Interconnections: Hyperlinks Links facilitate the flow of information, they are the connective tissue between many different elements of a digital ecosystem. They allow people to discover content and find the products and services of interest to them..
- 19. A culture of continuous improvement: Strathmore University quality motto Asante sana (Thank you) cmomanyi@strathmore.edu