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Corporate Overview




  Consulting Services For
 Government Contractors

     February, 2011
How Are you Charting Your Course ?

DB4 Consulting, LLC is a support organization
dedicated to the needs of the government
contractor. Combining years & years of
government & vendor experience, we provide
end to end support to firms that need to deliver
world-class services to government clients, yet
may not have the full time resources available to
fill specific gaps.
Services Offered

• Competitive Pipeline Management – CPM              ©


• Strategic Business Development
• Capture Management
  – Full Life Cycle Operation
  – Black Hats, Competitive Analysis, Bid / No-Bid Support
  – Our Process: Vetting “The Six C’s”©
• Proposal Management & Support
  – Full support, from running it to writing it
• Merger & Acquisition Integration Support
  – You know, the hard part – making it work afterwards
Value Added

• 24 years in government, 16 years of contract
  management and industry experience
• MBA trained, but schooled in hard knocks
• Led teams on 18 major pursuits over 10 years,
  winning in excess of $ 1.2 Billion in awards
• Mentored numerous successful small businesses
• Competed in Full & Open arena (successfully) as an
  executive with two emerging 8(a)’s
• Multiple consultant reach-back for additional support
• PMI & ITIL trained, TS cleared, Incorporated & Insured
High Level View - BD Cycle

                       Strategic Planning


                                              Pipeline
     Award,                                 Development
Implementation &
 Service Delivery                             Opportunity
                                             Identification
                                               Opportunity
   Proposal                                    Qualification
 Development                                     Bid / No-Bid
                                                   Decision


                    Capture Management
How Do We Qualify A Bid ?


We review each opportunity in                       Credibility
six specific areas (shown on the                    Capacity
right) which we call
                                                    Capability
       “The Six C’s”©                               Compelling
This is our proprietary process
of analyzing new business
                                                    Champion
opportunities to focus our                          Competition
clients resources to winnable
bids


                                   Copyright 2011 DB4 Consulting, LLC – All Rights Reserved, All Data Proprietary
Mind Your C’s
   Examples :                                                                                Credibility
   Credibility is the ability of your firm to convince
   customers, prospective team members, and your own
                                                                                               Capacity
   employees, that the bid you submit will be seriously
   evaluated by the customer.                                                                Capability
   You’ve heard this in other ways:
   “They didn’t have the chops for it”                                                      Compelling
   “We thought their bid lacked the gravitas we desired”
   “They’re too small to prime that job”                                                     Champion
   Capability refers to the actual job itself.     Does it                                 Competition
   require technical capabilities you don’t have? Does it
   require facilities, certifications, clearances, or other
   specialized differentiators that you need to acquire or
   team for? Does this job put your firm at risk in any
   way?



These examples are a very, very small subset of the full process

                                                              Copyright 2011 DB4 Consulting, LLC – All Rights Reserved, All Data Proprietary
Plans Transition
                                              How the “ 6 C’s “ Support the Plans
                                                                                                     Proposal Management
                                                                                                              Plan


                                                                                                             Credibility
                                                                                                             Customer

                                                                                                              Capacity
Each Plan Provides Building Blocks For The Next Plan                                                         Capability

                                                                                                             Compelling

                                                                                                             Champion
                                                                                                             Customer
                                                      Capture Management
                                                              Plan                                          Competition

                                                                                                               Outline
                                                          Credibility
                                                          Customer
                                                                                                        Compliance Matrix
                       Business Development                Capacity
                                Plan
                                                                                                        Proposal Directive
                                                          Capability
                                                                                                          Standard Terms
                            Credibility                   Compelling
                                                                                                              Schedule
                            Champion
                            Customer                      Champion
                                                          Customer

Program Requirements       Competition                   Competition                                    Writer’s Packages




                                                                  Copyright 2011 DB4 Consulting, LLC – All Rights Reserved, All Data Proprietary
What’s A Pipeline ?
            For This Notional Case, Assume A Desire To Win $ 50 M In
            New Business This Year For A Small or Mid-Tier Firm (2 - 3
            BDers, 1 Capture Manager, limited proposal resources……………

     12-18 Months
                      6-12 Months
                                        3-6 Months
                                                       0-3 Months




      Identify      Qualify         Pursue           Prepare        Propose        DELIVER                       WIN




                                                                      Proposal Management
                                             Capture Management
       Business Development                                                                                        $ 50 M
                                                                                $ 150 M
                                                        $ 225 M                                              Desired
                              $ 350 M
                                                         Pursue &                Bids =                     Wins(dWin)
  $ 500 M           Qualify = 1 ½ times               Prepare = 1 ½           dWin X pWin
Identify = 10         the number to                     times Bids
 times dWin               Pursue



                                                                                 Copyright 2011 DB4 Consulting, LLC – All Rights Reserved, All Data Proprietary
Components Of Growth




                                                                                                          Operations Business Development M&A
                                                                                                                                                Capture Supports All Phases
            GWACs / IDIQs & Schedules
(Revenue)




                                                     Add-ons @ 3-5%




             $ $ Backlog (Declines Over Time)


                                           (Time)



                                                        Copyright 2011 DB4 Consulting, LLC – All Rights Reserved, All Data Proprietary
A Suggested Approach
 Adopt a graduated strategy to spending your B & P $$$

                                                           TIME




                                                                                                               CONSULTANT HOURS
                                     100 %
For A Specific Procurement:
                              75 %




    25 %                                                                            0%




                                       Copyright 2011 DB4 Consulting, LLC – All Rights Reserved, All Data Proprietary
Summary

•   Government Business Specialists
•   125 Years Of Gov’t & Integrator Experience
•   Focused Services
•   Flexible Pricing
•   Proven Performance
•   Expertise Delivered
    – Where You Need It
    – When You Need It
    – At The Right Price

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DB4 Consulting Corporate Overview

  • 1. Corporate Overview Consulting Services For Government Contractors February, 2011
  • 2. How Are you Charting Your Course ? DB4 Consulting, LLC is a support organization dedicated to the needs of the government contractor. Combining years & years of government & vendor experience, we provide end to end support to firms that need to deliver world-class services to government clients, yet may not have the full time resources available to fill specific gaps.
  • 3. Services Offered • Competitive Pipeline Management – CPM © • Strategic Business Development • Capture Management – Full Life Cycle Operation – Black Hats, Competitive Analysis, Bid / No-Bid Support – Our Process: Vetting “The Six C’s”© • Proposal Management & Support – Full support, from running it to writing it • Merger & Acquisition Integration Support – You know, the hard part – making it work afterwards
  • 4. Value Added • 24 years in government, 16 years of contract management and industry experience • MBA trained, but schooled in hard knocks • Led teams on 18 major pursuits over 10 years, winning in excess of $ 1.2 Billion in awards • Mentored numerous successful small businesses • Competed in Full & Open arena (successfully) as an executive with two emerging 8(a)’s • Multiple consultant reach-back for additional support • PMI & ITIL trained, TS cleared, Incorporated & Insured
  • 5. High Level View - BD Cycle Strategic Planning Pipeline Award, Development Implementation & Service Delivery Opportunity Identification Opportunity Proposal Qualification Development Bid / No-Bid Decision Capture Management
  • 6. How Do We Qualify A Bid ? We review each opportunity in Credibility six specific areas (shown on the Capacity right) which we call Capability “The Six C’s”© Compelling This is our proprietary process of analyzing new business Champion opportunities to focus our Competition clients resources to winnable bids Copyright 2011 DB4 Consulting, LLC – All Rights Reserved, All Data Proprietary
  • 7. Mind Your C’s Examples : Credibility Credibility is the ability of your firm to convince customers, prospective team members, and your own Capacity employees, that the bid you submit will be seriously evaluated by the customer. Capability You’ve heard this in other ways: “They didn’t have the chops for it” Compelling “We thought their bid lacked the gravitas we desired” “They’re too small to prime that job” Champion Capability refers to the actual job itself. Does it Competition require technical capabilities you don’t have? Does it require facilities, certifications, clearances, or other specialized differentiators that you need to acquire or team for? Does this job put your firm at risk in any way? These examples are a very, very small subset of the full process Copyright 2011 DB4 Consulting, LLC – All Rights Reserved, All Data Proprietary
  • 8. Plans Transition How the “ 6 C’s “ Support the Plans Proposal Management Plan Credibility Customer Capacity Each Plan Provides Building Blocks For The Next Plan Capability Compelling Champion Customer Capture Management Plan Competition Outline Credibility Customer Compliance Matrix Business Development Capacity Plan Proposal Directive Capability Standard Terms Credibility Compelling Schedule Champion Customer Champion Customer Program Requirements Competition Competition Writer’s Packages Copyright 2011 DB4 Consulting, LLC – All Rights Reserved, All Data Proprietary
  • 9. What’s A Pipeline ? For This Notional Case, Assume A Desire To Win $ 50 M In New Business This Year For A Small or Mid-Tier Firm (2 - 3 BDers, 1 Capture Manager, limited proposal resources…………… 12-18 Months 6-12 Months 3-6 Months 0-3 Months Identify Qualify Pursue Prepare Propose DELIVER WIN Proposal Management Capture Management Business Development $ 50 M $ 150 M $ 225 M Desired $ 350 M Pursue & Bids = Wins(dWin) $ 500 M Qualify = 1 ½ times Prepare = 1 ½ dWin X pWin Identify = 10 the number to times Bids times dWin Pursue Copyright 2011 DB4 Consulting, LLC – All Rights Reserved, All Data Proprietary
  • 10. Components Of Growth Operations Business Development M&A Capture Supports All Phases GWACs / IDIQs & Schedules (Revenue) Add-ons @ 3-5% $ $ Backlog (Declines Over Time) (Time) Copyright 2011 DB4 Consulting, LLC – All Rights Reserved, All Data Proprietary
  • 11. A Suggested Approach Adopt a graduated strategy to spending your B & P $$$ TIME CONSULTANT HOURS 100 % For A Specific Procurement: 75 % 25 % 0% Copyright 2011 DB4 Consulting, LLC – All Rights Reserved, All Data Proprietary
  • 12. Summary • Government Business Specialists • 125 Years Of Gov’t & Integrator Experience • Focused Services • Flexible Pricing • Proven Performance • Expertise Delivered – Where You Need It – When You Need It – At The Right Price