Dbs presentation 25th august aisling version 2
- 1. Business presentation of www.LunchMoney.ie WELCOME TO THE ONLY EXPENSE APPLICATION YOUR COMPANY WILL EVER NEED. Lunch Money QR code and Logo for LunchMoney
- 2. BUSINESS OVERVIEW / GOALS • LunchMoney - Dublin based limited company 4 staff • Mission statement - to be the market leader in digital company expenses • Customer base - food & service establishments • Client companies - SME, large companies with > 10 reps Gemma Lunch Money
- 3. SWOT ANALYSIS Lunch Money 163,000 business expense cards in Ireland Popularity of contactless payments Sustainability / greener environment Easily deployed to many sectors No exact alternative Our team’s expertise Threat of substitutes - easy to copy? Inertia Can’t find any good ones within project - can’t say finding the right team - contradicts our strengths!!!!Feel free to give opinions... STRENGHTS WEAKNESSES OPPORTUNITIES THREATS
- 4. PESTLE ANALYISIS Lunch Money Political Irish government supporting growth of SME’s Technological High speed internet & 4g LunchMoney’s app doesn’t rely on constant online communication Economic Reduction in unemployment June ‘15 Decline in disposal income Access to credit Legal Protection of IP and copyright in Ireland Environmental Supporting greener environment, paperless system Social Increase in usage of mobile devices Growth of bus. Apps
- 5. COMPARE AND CONTRAST- VISA V AMEX Visa is a credit card • Huge client base - 800m • Flexible payments every month • Tiered levels of card • Available and trusted everywhere Distributed through banks Amex is a charge card • Elite client base - 100m Total settled every month • Tiered levels of card Available almost everywhere – trusted • Distributed through historical network • Higher cost to merchant Lunch Money John j
- 6. COMPARE AND CONTRAST- VISA V AMEX Both offer : • A single integrated payment system • User can pay in person, online and via phone. • World leading brands • Can settle almost any bill anywhere • No need for cash • Peace of Mind • Both facilitate a huge amount of online trade Lunch Money John j
- 7. COMPARE AND CONTRAST - OUR USP Benefits and USP • A vouched expense system • Integrated into company’s account system • Saves time (therefore money) for client company • Provides Loyalty to a Retail Partner • Saves time for reps • Saves rep from dipping into his own expenses • None of these provided by Cards or cash and receipt system Lunch Money John j
- 8. SALES AND MARKETING Market Segments • Client Companies - SMEs, Owner Managers - Corporates. Payroll Personnel/CFO • Service Providers - Hospitality/ Retail trade - large hotels, cafe and bar owners - Major Epos users, Customer Loyalty programmes Lunch Money John J
- 9. MARKETING/SALES STRATEGY Networking • Professional Bodies • Current Contacts • Business Events Channel Programme • Value Added Reseller (VAR), Referral Agreements • Out sourced IT suppliers,/Accountancy Firms • Managed through Sales Personnel • Sales/Marketing Manager Lunch Money John c
- 10. E- Marketing Website • Mobile optimized • Text and rich video content • Sign up and client markets landing pages Social Media • Value Added Reseller (VAR), Referral Agreements • Out sourced IT suppliers,/Accountancy Firms Email Marketing • 70% higher than any other direct marketing channel • Large companies (Pharma and FMCG sectors) Lunch Money
- 11. CUSTOMER SERVICE Keeping in contact • Industry established methods. • Use of 3rd partyCRM applications • Ongoing staff training Lunch Money Intercom shows you who is using your product or website and makes it easy to personally communicate with them through targeted, behavior-driven email, in-app, and web messages.
- 12. OPERATIONS Jim Ray Lunch Money ● The technological factors that would facilitate LunchMoney’s operation are already established. ● A white or generic multi-platform app will be employed with the ability to be tailored to a client’s requirements. These are already available, with the facility to overlay LunchMoney branding. ● Requirements of app: Flexibility and ease of use for end users, ability to pay by App and record loyalty programme values for user and data. ● Secure Cloud server space rental. Encryption of data is a must and to be expected. ● Retailers ability to process sale either through their EPOS system via QR barcodes or NFC (Near field communication). ● QR reader/writer software is required to be downloaded onto retailer's EPOS system either locally or via retailers head office. ● NFC requires partnering with Merchant Service who allow 3 rd party applications on their terminals. (Quite a common practice with terminal providers.) ● App user can use NFC or QR on newer devices eg iPhone 6 or Samsung S6. ● Central hub for processing sales data from retailers for the purpose of redistribution to client companies. ● System currently exist: Electronic Funds Transfer (EFT) to retailer - data to client company. ● Matrix below in financial planning shows 4 staff members who are office bound;
- 13. CONCLUSION In conclusion LunchMoney.ie has every chance of becoming the preferred method of payment in the business world due to its technological leap over the current paper based system. Coming soon……………AccomoMoney.ie for your accommodation needs, TaxiMoney.ie to partner with Halo and DinnerMoney.ie for the decision makers in the company.. We would like to thank you for watching our presentation and look forward to any questions you may have. Lunch Money