Ddo4 Erik Dejonghe How To Go For Digital Ether Dividend (Show)X
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This document discusses the history and future of television broadcasting in Flanders. It notes that cable television reached a penetration rate of 90% in Flanders in 1989, dominating the television landscape. For the digital transition, it considers two views - a pessimistic view that sees little potential for digital terrestrial television (DVB-T), and an optimistic view that sees opportunities to test new mobile television (DVB-H) services and technologies through "living labs" to explore new applications and business models, providing a potential "digital knowledge dividend" for Flanders.
Ddo4 Erik Dejonghe How To Go For Digital Ether Dividend (Show)X
- 1. How to go for an ether dividend in a television community dominated by cable? Erik Dejonghe MICT October 2008
- 2. Flanders’ first ether dividend 1952 - …: Foreign transmitters start beaming their signals into Flanders France: Reaching their ‘Brothers in Language’ and convincing ‘les Flamands’ for 819 lines The Netherlands: Gaining transborder audience Germany: Serving the lost ‘Eastern Cantons’ England: English football welcomed by vacationists in Ostend Complex antenna’s on Flemish roofs The first ether dividend for Flanders: Six (incl. television from Wallonia) for the price of One
- 3. The Conquest of the Flemish Television Gateway 1960 - …: Cable operators obliterate antenna cost, prevent the ‘Friday Night Storm Disaster’, expand program choice and improve signal quality (sounds like DTV in 2000…) 1989: Cable reaches penetration of 90% in Flanders …
- 4. Penetration television technologies in Flanders
- 5. The Conquest of the Flemish Television Gateway 1960 - …: Cable operators obliterate antenna cost, prevent the ‘Friday Night Storm Disaster’, expand program choice and improve signal quality (sounds like DTV in 2000…) 1989: Cable reaches penetration of 90% in Flanders, rules the television landscape and enables VTM to become a successful ‘transmitterless broadcaster’ 2006: Antenna users are (conceivably) reduced to nomads, lonely viewers in secondary locations, rural hermits or members of a religious-like society
- 6. Flanders’ first digital dividend 1996: Flemish Cable operators expand their bandwidth beyond the need for analogue channels and adapt networks for digital speech and broadband internet assess (sounds like triple play) Fierce competition with Belgacom leads to cheaper interzonal calls (sounds like VoIP) and fast (though not cheap) internet access Flanders digital dividend is materialized by using excess digital bandwidth for new, demand driven applications ( a lesson to remember?)
- 7. A digital ether dividend for Flanders? A (useful) view from a pessimist DVB-T will remain limited to the present offering (Flanders’ best kept secret), because there is no market potential for the use of roof antennas DVB-H will be discussed, discussed and discussed, but mobile service operators, commercial broadcasters and network operators will hesitate to launch a ‘full coverage service’ Alternative services will not (cannot) be considered From November 3rd onwards, the Flemish ether will be the quietest spot in the universe No digital ether dividend
- 8. A digital ether dividend for Flanders? A (dangerous) view from a (born) optimist DVB-T will find its market as a service for movable, secondary viewing locations, bundled with existing DTV offerings (Hybrid IPTV? Local retransmission of CaTV) DVB-H will be launched in several ‘Living Labs’, together with alternative services and technologies to find out: What kind of mobile visual entertainment the consumer really wants (which content on which device?) What kind of new mobile services can be launched on existing mobile platforms (in cars, on iPods, on smartphones, on PPS, on laptops…) What role mobile services can play in non-mobile situations
- 9. A digital ether dividend for Flanders? A (dangerous) view from a (born) optimist DVB-T will find its market as a service for movable, secondary viewing locations, bundled with existing DTV offerings (Hybrid IPTV? Local retransmission of CaTV) DVB-H will be launched in several ‘Living Labs’, together with alternative services and technologies From November 3rd onwards, the Flemish ether will be the most interesting spot in Europe to test new applications and business concepts A digital knowledge dividend
- 10. Why are we optimistic at MICT? (but please, do not insist...) Thank You! • Because Flanders has the time (up until 2011) • Because Flanders has the skills (academic talent and business know-how) • Because Flanders has, with IBBT, the right structure to launch research project in an efficient and effective way