Maduf12 Summary And Conclusions Andre De Vleeschouwer
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This document discusses maximizing usage of DVB (digital video broadcasting) in Flanders after the analogue TV switch-off on November 3, 2008. It notes that the digital switch-on will free up digital dividend spectrum that could enable many new interactive broadcast services for entertainment, communities, mobility and more. It recommends more studies and experiments be conducted by IBBT in Ghent, as a medium-sized city with over 200,000 potential users and opportunities for new services related to its harbor, tourism, students, culture and transportation.
Maduf12 Summary And Conclusions Andre De Vleeschouwer
- 1. MADUF Summary and conclusions ir. André De Vleeschouwer Program manager http://www.ibbt.be andre.devleeschouwer@ibbt.be
- 2. Convergence issues Legislation Regulation – Frequency assignment Federal versus communities Rights: author rights, responsibilities Broadcast = culture Telecom = economy, competition Networks: operators - technical Convergence Belgacom, Telenet VRT, VMMa, SBS, RTL, … Transmitter vs server, radio/tv vs computer Unicast/Multicast vs Broadcast Business-models Megafusions - Mergers Role patterns Advertising – Inverse business models
- 3. MAximizing DVB Usage in Flanders User: When, how long, how, what ? New prime time, several times a day, short duration Good quality picture and sound – Larger screen Around 10 € per month for the service Business studies – Prophecies Future challengeing, yet uncertain Strongly dependant on new services / content A few basic introduction scenarios possible Legislation still open (in Belgium – Europe) Technical: need for standards Still many techo-economical choices to be made Future: Scalable video coding – Dual antenne DVB-H
- 4. Analogue Switch-Off time tabel (website EBU) Fast Track Finland, Sweden Netherlands 2007–2008 Germany Middle Term Belgium Norway , Denmark 2009– 2012 Switzerland , Austria Ireland Last Italy UK France 2012– 2015 Spain, Portugal Greece
- 5. MAximizing DVB Usage in Flanders ? Analogue switch-off: 3 November 2008 in Flanders What comes next ? Digital switch-on gives rise to DIGITAL DIVIDEND MANY MORE INTERACTIVE BROADCAST SERVICES Entertainment, Communities, Local services Mobility, Traffic, Emergency, Social needs, … Harmonised view on use of DVB / UHF – Decisions Need for more studies and experiments: IBBT Ghent is excellent location: Medium size city, more than 200k potential users Harbour, tourists, students, culture, transport, …