DealinDougCommunity.com - ArapahoeOnline.com; 2009 AAA Traffic Safety Index
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The AAA Foundation for Traffic Safety conducted the 2009 Traffic Safety Culture Index survey to investigate public knowledge, attitudes, behaviors and experiences related to traffic safety. The survey was a random telephone sample of over 2,500 US residents age 16 and older. Key findings included that the majority of drivers do not feel safer than 5 years ago, with distracted driving such as cell phone use being a major reason. The survey also found high percentages of drivers admitting to cell phone use while driving but also recognizing it as a serious safety threat. The AAA Foundation will use the survey results to guide traffic safety research, education and policy discussions.
DealinDougCommunity.com - ArapahoeOnline.com; 2009 AAA Traffic Safety Index
- 1. 2009 Traffic Safety Culture Index Survey
- 2. AAA FoundationEstablished in 1947
- 4. Research affiliate of AAA/CAA
- 5. North American FocusMissionIdentify traffic safety problems
- 6. Foster research that seeks solutions
- 7. Disseminate information and educational resourcesFunded through the generosity of and its members
- 8. 2009 TSC Index SurveyInitial Release July 2009
- 9. Surveys conducted by Abt SRBI Inc
- 10. Fact sheet available at AAAFoundation.orgPurpose of the IndexTo investigate the public’s traffic-safety-related knowledge, attitudes, behaviors, and experiences
- 11. To create a baseline measure of traffic safety culture in the U.S.
- 12. To continue monitoring America’s traffic safety culture over time through surveys
- 13. To guide traffic safety research and education
- 14. To foster dialogue about traffic safety and how to improve itAbout the IndexRandom sample telephone survey of the American public
- 15. Sample included landline and cell phone
- 16. Interviews conducted in English and Spanish
- 17. Conducted April 15, 2009 – May 12, 2009
- 18. Interviewed 2,501 U.S. residents ages 16+
- 19. Statistics weighted to be representative of U.S. population
- 20. Margin of error +/- 2.5% (approx.) for statistics based on full sample, higher for subsamplesBackgroundThe AAA Foundation defines traffic safety culture as a social climate in which traffic safety is highly valued and rigorously pursued
- 21. In 2008 the AAA Foundation conducted the first Traffic Safety Culture IndexOverview of ResultsMajority of drivers do not feel safer than they did five years ago
- 22. Distracted driving was major reason cited by those who felt less safe now than 5 years ago
- 23. Drivers agree that using a cell phone while driving is a threat to safetyNote: Results presented here are only a small subset of all information that can and will be gleaned from the 2009 Traffic Safety Culture Index throughout the year.
- 24. Threats to Safety35% of drivers reported that they feel less safe than they did five years ago
- 25. Of those who felt less safe, 31% cited distracted driving as the reason
- 26. 87% of respondents rated texting or emailing as a very serious threat, second only to drinking while driving (90%)
- 27. 58% also rated talking on a cell phone as a serious threatDriver Behavior67% of drivers admitted to talking on a cell phone while driving in the past month
- 28. 28% who admitted to this said they did so fairly often or regularly
- 29. 95% of drivers saying texting while driving was completely or somewhat unacceptable
- 30. 18% of those same drivers reported having text messaged while driving in the past monthDriver Behavior (cont)71% rated talking on a handheld cell phone while driving as unacceptable
- 31. 30% of those drivers admitted to doing this and another 27% admitted to using a hands-free phone, which studies have shown are no saferFor more information, visit:AAAFoundation.orgAt Dealin Doug we care about your safety. Please drive safe.
- 32. The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries. It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.
- 33. Learn More About Dealin DougTo learn more about driving safe and choosing a protective automobile, visit www.DealinDougCommunity.com