Decathlon ppt
- 1. STAATLICH ANERKANNTE FACHHOCHSCHULE Presented by: 1. Maniyar Siddharth 2. Natoo Mandar 3. Phadke Sumit Viral Marketing Decathlon
- 2. Content 1. Impetus 2. Viral Marketing & its relevance 3. About Decathlon 4. Existing Strategies 5. Target Group 6. Recommendation 7. Reference
- 3. Impetus Huge product basket Covers every sport Low cost high quality Potential to grow
- 4. Viral Marketing & its relevance Viral Marketing Marketing with digital media Maximum exposure in shortest time Relevance Decathlon’s own unique brand Marketing of USP Availability of strong platform for viral marketing
- 5. About Decathlon 40 years old French organisation Retailer of their own brands as well as other brands Continuous innovation Own research and development facility
- 6. Existing Strategies Print media : bill boards & news paper advertisement TV advertisement Country specific commercials: highlighting their own passion brand Low product cost as USP Event and Campaigns: Trocathlon, Innovation awards Street Marketing
- 8. Target group
- 9. Online attraction Website Social Media Content marketing using YouTube Mobile app
- 10. Followers on Social Media 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 Facebook Twitter Youtube Instagram 8259.63 1270 31.56 8.96 Hundreds Followers on Social Media Followers on Social Media
- 11. Recommendation Sporting blogs: Interactive sporting blogs Reward for best blog or video Brand awareness & brand image Search engine optimization: Decathlon social pages on high priority Astute choice of keywords Sponsorship: Association with renowned sport personality or sports event Virtual trial room: Incorporating personal data & consumer’s personal data Videos of technology for viral marketing To be use for mobile app &website
- 12. Marketing Channel Newspaper Digital advertising boards TV Internet Social Media Leaflet Videos Events & Campaigns
- 14. THANK YOU