DECK DESIGN
FOR NON-DESIGNERS
How To Pitch Your Startup
February 2, 2017
I am Sebastian
Tory-Pratt
HEY!
Co-Founder @ Weave Design
Deck Design for Non Designers
OUR GOAL IS
COMMUNICATION,
NOT “PRETTY”
Before we start
IT’S NOT ABOUT
YOUR TOOLS
Before we start
The purpose of presentation design is to
INFORM,
DELIGHT AND
PERSUADE
–Milton Glaser
BADCONTENT
Deck Design for Non Designers
Deck Design for Non Designers
Your slides should
support you, not try
to replace you
Your slides should
support you, not try
to replace you
LOOK AT ME
The road to glory
DEFINE PURPOSE
CREATE STRUCTURE
POLISH VISUALS
REDUCE CLUTTER
The golden rule:
REDUCE
CLUTTER
LESS
BUT BETTER
–Dieter Rams
No, me!
Clutter is
Distracting Graphics
WOW
No I am important text!
I am important text
No! ME!
❖ My bullet points bring
➢ all the boys to the yard
■ and they are like
● “Ew.”
Chaotic font choices
Clutter is
It’s important that you are able to quickly and clearly
communicate the most important aspects of your pitch in order
to be able to create a compelling presentation. The key to a good
pitch deck is to reduce clutter. If you use too many words to
describe what you mean your audience won’t have time to
absorb it. The same applies to visuals. By reducing the number
of design elements you can focus you audience on what really
matters. When you really know your story then you should be
Clutter is
Too Many Colours
Clutter is
Clutter is
Bad Graphs
Clutter is a lack of heirarchy
PURPOSE
Young Padawan, your deck lacks
CONTENT
NEEDS TO
EARN
ITS PLACE
WHAT’S THE KEY
MESSAGE?
SHOW DON’T TELL
Market
● The Tech Widget market is
projected to grow up to $44b
in economic impact 2020.
Monetization
● By becoming the industry
standard for compliance, Sd6
will be able to monetize data
relating to sales, supply chain,
distribution and consumption.
● By becoming the platform that
allows for meaningful
interactions between
stakeholders in all facets of
the industry, Sd6 will be able
to monetize based on referral
fees from product
recommendations, display
advertising and subscriptions.
U.S. Tech Widget Industry Economic Impact: 2013-2020
In Billions of U.S. Dollars
TotalEconomicImpactofTechWidgetIndustry
In store Sales
Online Sales
Tech Widget
Industry impact
projected to hit
$44B by 2020
2013 2014 2015 2016 2017 2018 2019 2020
Online Sales fastest
growing portion of
Tech Widget
industry impact
2013 2014 2015 2016 2017 2018 2019 2020
STARTING
YOUR DECK
Storyboarding
Add emotional impact
Summarize ideas
Highlight key points
TIME TO
DIGITISE
Deck Design for Non Designers
PURPOSE?
Deck Design for Non Designers
FAA702 Operations
Two Types of Collection
(TS//SI//NF)
+
STRUCTURE
Best Practices
To improve your structure
CHUNKING
ALIGNMENT
HEIRARCHY
FAA702 Operations
Two Types of Collection
(TS//SI//NF)
+
+
FAA702 Operations
Two Types of Collection
(TS//SI//NF)
PRISMUpstream
+
FAA702 Operations
Two Types of Collection
(TS//SI//NF)
Line things up, use consistent spacing
FAA702 Operations
Two Types of Collection
(TS//SI//NF)
PRISMUpstream
+
+
UPSTREAM PRISM
FAA702 Operations
Two Types of Collection
TYPE
Best Practices
No more than 2 fonts
30pt size or higher
Use line spacing, not bullets
Avoid fancy/display fonts
The Tech Widget market is projected to grow up
to $44b in economic impact 2020 and we are
poised to take over. By becoming the platform
that allows for meaningful interactions between
stakeholders in all facets of the industry, Sd6
will be able to monetize based on referral fees
from product recommendations, display
advertising and subscriptions. By becoming the
industry standard for compliance, Sd6 will be
able to monetize data relating to sales, supply
chain, distribution and consumption.
Referral fees from product
recommendations, display
advertising and subscriptions.
Monetize data relating to sales,
supply chain, distribution and
consumption.
Referral fees from product
recommendations, display
advertising and subscriptions.
Monetize data relating to sales,
supply chain, distribution and
consumption.
Revenue Model
Size
Weight
Colour
Typeface
Referral fees from product
recommendations, display
advertising and subscriptions.
Monetize data relating to sales,
supply chain, distribution and
consumption.
Revenue Model
Size
Weight
Colour
Typeface
Referral fees from product
recommendations, display
advertising and subscriptions.
Monetize data relating to sales,
supply chain, distribution and
consumption.
Revenue Model
Size
Weight
Colour
Typeface
Referral fees from product
recommendations, display
advertising and subscriptions.
Monetize data relating to sales,
supply chain, distribution and
consumption.
Revenue Model
Size
Weight
Colour
Typeface
Beautiful Web Type
Typewolf
FontSquirrel
Google fonts showcase
Type inspiration
Free fonts, choose wisely
+
UPSTREAM PRISM
FAA702 Operations
Two Types of Collection
(TS//SI//NF)
+
Types of data collection
UPSTREAM PRISM
FAA702 Operations (TS//SI//NF)
COLOUR
Best Practices
Deck Design for Non Designers
Analogous
THIS WORKS
Complementary
THIS TOO
THIS DOESN’T
Deck Design for Non Designers
Colourlovers
Adobe Kuler
Colour Palettes
Color Tool
+
UPSTREAM PRISM
Types of data collection
FAA702 Operations (TS//SI//NF)
UPSTREAM
+
PRISM
Types of data collection
FAA702 Operations (TS//SI//NF)
Deck Design for Non Designers
UPSTREAM
+
PRISM
Types of data collection
FAA702 Operations (TS//SI//NF)
EXTRAS Rule of Thirds
Images + Icons
Deck Design for Non Designers
Deck Design for Non Designers
Deck Design for Non Designers
Deck Design for Non Designers
IMAGES +
ICONS
All the Free Stock
Multi Library Search
ALL DONE
QUESTIONS?
sebastian@weavewithus.org
Link to deck: goo.gl/05ojnY
CREDITS
Special thanks to all the people who made and released these
awesome resources for free:
∎ Icons from SlidesCarnival
∎ Photographs by Unsplash
Presentation design
This presentation uses the following typographies:
∎ Titles: Montserrat
∎ Body copy: Didact Gothic
You can download the fonts on this page:
https://www.google.com/fonts#UsePlace:use/Collection:Montserrat:400,700|Didact+Gothic
Click on the “arrow button” that appears on the top right
You don’t need to keep this slide in your presentation. It’s only here to serve you as a design guide if you need
to create new slides or download the fonts to edit the presentation in PowerPoint®
SlidesCarnival icons are editable shapes.
This means that you can:
● Resize them without losing quality.
● Change line color, width and style.
Isn’t that nice? :)
Examples:
Now you can use any emoji as an icon!
And of course it resizes without losing quality and you can change the color.
How? Follow Google instructions
https://twitter.com/googledocs/status/730087240156643328
✋ ❤
and many more...

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