Don't Just Deliver, Delight!
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The document discusses experience design and provides a framework for Agile Experience Design (AXD). It advocates envisioning customer experiences, showcasing ideas, testing and learning, and continuously evolving and delivering products. The framework emphasizes collaboration between business, creative, technology, and UX teams. It also stresses the importance of research, rapid prototyping, focusing on the minimum viable product, and continuous delivery to provide delightful customer experiences.
Don't Just Deliver, Delight!
- 1. Experience Design Quarterly Briefing Don’t Just Deliver: Delight! #twxd
- 3. ! ! ! ! ! ! UX 19 Years PhD. Human Factors TW 6 years Multi-platform Multi-skilled Financial Services, Retail, Media etc About Marc
- 4. About Linz ! ! ! ! ! UX 15 Years TW 4 years Multi-platform Multi-skilled Telecom, TVDigital, Financial services etc
- 5. What we’re talking about ! The Problem Space ! A Solution Framework ! Actionable Advice – how you do it
- 6. A quick plotted history… £££
- 7. The Problem Space IT ks IT fol Business Business folks
- 8. Business £££
- 9. IT £££
- 11. “I want it faster and cheaper” IT ! “I want it to be easier”
- 13. Agile
- 14. Agile Stories
- 17. Agile – not so good Viable ideas implemented quickly, that are feasible but not necessarily desirable
- 18. UX
- 19. UX
- 20. UX
- 21. UX
- 24. UX – what’s not so good Big ideas that may not be feasible, done slowly…
- 27. AXD IT Business
- 30. Envision
- 31. Envision
- 34. Deliver
- 36. So how do we do it
- 38. Looking in… your colleagues are a rich source of inspiration
- 39. Looking in… other departments may already have research
- 40. Looking outside Watching customers can be a revelation!
- 41. Looking outside Your competitors can provide stimulus too
- 42. The wall is the new desk Dave Gray
- 43. Darren (Is a customer whose life is touched by the product we are building) (not these) ments seg actors
- 44. colleagues Looking in Looking out Lot of design ideas Do ‘Design Thinking’ customers
- 47. (2 weeks)
- 49. “Rent a warehouse and build a prototype of a store… go build 20 of them, then discover it didn't work…” Apple Store is the most profitable shop in London Sources: Steve Jobs in Fortune Magazine March 8 2007 Verdict Global Retail Freview Aug 2010
- 50. At Sony we assume that all products of our competitors have basically the same technology, price, performance and features. Design is the only thing that differentiates one product from another in the marketplace. Norio Ohga Former Chairman and CEO, Sony
- 51. Design
- 54. “I’m glad we’re all agreed then.” “Ah...” “Ah...” “I’m glad we’re all agreed then.”
- 56. Personas Content Navigation Interaction Information architecture Stories Wire frames Look & feel Testing spikes Creative concept Mood boards Creative flats Collateral Styleguide
- 57. Information architecture Stories Wire frames Look & feel Testing spikes Creative concept
- 58. Release Envisioning Iteration 1 Iteration 2 Iteration 3 Dev Inception Dev Dev BA&UX BA&UX BA&UX Iteration n Dev Envision Creative, UX spikes, UI dev, User testing
- 59. Never 45% Rarely 19% Sometimes 16% Often 13% Always 7% Feature usage in deployed apps Source: The Standish Group
- 60. ✗ Card slot ✗ 3g ✗ Bluetooth ✗ Infrared ✗ Decent camera ✗ Secondary camera ✗ Camera flash ✗ MMS ✗ Radio ✗ Video ✗ Video calling ✗ TV out ✗ Music ring tones ✗ Voice dialing ✗ Voice commands ✗ GPS ✗ JAVA ✗ Push to talk
- 61. Focus on the delightful minimum viable product ^ “Here’s a tip, pack it and halve it” Lonely Planet
- 66. Actionable advice (how you can do it too) Research… Design…
- 70. Key takeaways ! Projects don’t start at Dev ! Create a vision and use visual thinking ! Do just enough & get rid of waste ! Collaborate, co-locate, communicate ! AXD It’s not easy but it’s worthwhile
- 71. Marc McNeill Lindsay Ratcliffe mmcneill@thoughtworks.com lratcliffe@thoughtworks.com dancingmango.com/blog guigrrrl.blogspot.com Twitter: dancingmango Twitter: guigrrrl