Decon graphics lecture
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Deconstructivism is a postmodern movement in architecture and design that emerged as a response to the standardized, rational approaches of modernism, emphasizing complexity, diversity, and the multifaceted nature of identity. Originating from psychological concepts by Freud and philosophical ideas by Derrida, it seeks to reveal the underlying complexities and contradictions in forms and texts, challenging the illusion of unity. In both architecture and graphic design, deconstructivism aims to disrupt conventional aesthetics, introducing elements of play, irony, and ambiguity to foster multiple interpretations.
Decon graphics lecture
- 1. Deconstructivism The Topics 1. What it is. 2. Where it comes from. 3. Decon’s history. *** 4. In architecture *** 5. In graphic design ***
- 2. Deconstructivism What it is From this: 19th century >>>To This: Modern design
- 3. Deconstructivism What it is Modern Design emerges in the 1920s in Architecture, Graphics and Product Design. NOTE THE DATES: Early Modernism (1917-1950): The Bauhaus Modernism (1950-1970): The International Style Postmodernism (1970-Now): Postmodernism Deconstructivism is part of the Postmodern period
- 4. Deconstructivism What it is Modernism: A single theory or explanation for many different events. A belief in Science, Progress, Order Logic and calculation Analysis and Functionalism Reducing experience to small fragments easily understood by science Rejection of the importance of Personal experience
- 5. Deconstructivism What it is Modernism standardizes people, societies, processes and shapes them into a ‘one size fits all’ – rejecting the real complexity of things Deconstructivism - along with other movements - is a rejection of this mass society
- 6. Deconstructivism What it is The Modern Image The Postmodern image By the 1970s there was a reaction against Modernist ideas of order and functionalism – towards COMPLEXITY This was called the Postmodern period
- 7. Deconstructivism What it is Postmodernism Towards diversity & Complexity of opinions, explanations and ideas different ways of doing the same thing Towards identity, ethnicity, feminism, anti-science, individuality & subjectivity
- 8. Deconstructivism What it is By the 1970s Modernism had split up into a series of different styles – those it had REPRESSED in the past: Regionalism (cultural identity) Historicism (Memory) Pop (familiar-popular images) Hi Tech (Technological fetishism) Eclecticism (Mix ‘n match) Deconstructivism (reveals complexity)
- 9. Deconstructivism What it is Deconstructivism tries to reveal the complexity and multiplicity of things that lies under the smooth, integrated surface of things. ********I AM MULTITUDE******** Where did this idea come from ?
- 10. Deconstructivism From Psychology Origins in Psychology Sigmund Freud (1856-1939) And his Theory of REPRESSION
- 11. Deconstructivism From Psychology Freud’s Theory suggested the existence of a: Conscious mind and Unconscious mind plus Repression: In order to live in society Repression excludes ‘unacceptable’ ideas and instincts from the conscious mind
- 12. Deconstructivism From Psychology Repression of unconscious thoughts and desires allows an individual to produce an ‘acceptable’ image in public. But………. Distorts the real identity – all the memories, the feelings, the dreams, the loves, the hates…. maybe leading to sickness
- 13. Deconstructivism From Psychology Psychoanalysis requires: opening of the unconscious mind to find repressed and buried thoughts What is the patient hiding? In their: Slips of the tongue, Avoidance of certain subjects Nervous gestures, strange behaviour
- 14. Deconstructivism From Psychology By psychoanalysis Freud Deconstructs the public image of the person to find the repressed reality What the patient excludes from their normal perfect image
- 15. Deconstructivism Towards Philosophy Jacques Derrida (b. 1930) Philosopher Applies Freud’s ‘Deconstructivism’ to Writing and Philosophy How can these texts pretend to be perfect and true? What are they hiding?
- 16. Deconstructivism Towards Philosophy Derrida coined the term: Deconstructivism The real TRUTH of the text is that it is made up of: many ideas, associations,slips of the tongue, exclusions, emphases, mistakes, biases and corrections…. IT LOOKS SMOOTH AND UNIFIED -- But it isn’t REALLY!
- 17. Deconstructivism REMEMBER Deconstructivism means: Open up the form to reveal, identify and magnify: The sources, the identities and the marginal elements of the smooth, integrated final image. Reveal the TRUTH of this thing, this form….. And the Truth is many things
- 18. Deconstructivism In Design Deconstructivism was one reaction to Modernism And a philosophical approach to truth. BUT… What does it have to do with Design?
- 19. Deconstructivism In Design DESIGN IS A LANGUAGE It involves Selection and Combination Of forms To Represent a group of functions Sometimes these functions are complex and the forms chosen have to express that. Merging different forms is Design
- 20. Deconstructivism In Design Different Forms have different Associations To mix forms is to mix and overlap associations By DESIGN or By ACCIDENT
- 21. Deconstructivism In Design Deconstructivism Enters DESIGN **** Modern Design has reached the end of its cycle
- 22. Deconstructivism In Architecture Deconstructivism was introduced into architecture in the 1980s WHY? There was a feeling that Modern Architecture Had failed – International Modern > Is this all it had to offer?
- 23. Deconstructivism In Architecture The new Modern Architecture was rational, functional and perfect. To be that, it had to REPRESS its many sources and complexities. What were they?
- 24. Deconstructivism To Architecture Modern architecture represses COMPLEXITY Simplifying and isolating functions to make them easy to manage Using Functionalism & GRID
- 25. Deconstructivism In Architecture 1. Modern Architecture integrates (represses) different functions into a single perfect whole (controlled by the grid) 2. Deconstructivism emphasizes the DIFFERENCE between different FUNCTIONS 3. Deconstructivism tries to reveal the actual complexity of things interacting with one another 4. Deconstructivism tries to reintroduce joy, sensuality and pleasure into architecture
- 26. Deconstructivism In Architecture Examples of Deconstructivist Architecture The Box Culver City California Eric Owen Moss
- 27. Deconstructivism In Architecture Bernard Tschumi Parc La Villette Paris 1980s
- 28. Deconstructivism In Architecture Coop Himmelbau Attic Office Addition 1980s
- 29. Deconstructivism In Architecture Disorientation? Distortion? The design issue is no longer practical but semantic. L) Eisenman Housing Berlin R) Eisenman Office Berlin
- 30. Deconstructivism In Architecture A new Architectural icon in Spain Frank Gehry’s Guggenheim Museum Bilbao Spain 1999
- 31. Deconstructivism In Architecture Any angle BUT the REPRESSIVE Right Angle of the Modern Grid Frank Gehry Aircraft Museum USA
- 32. Deconstructivism In Graphic Design Deconstructivism entered Graphic Design in the 1980s For the same reasons as architecture An attempt to overcome the smooth integrated standard image
- 33. Deconstructivism In Graphic Design Is this text or image? Or Both? The monks who copied this book played with the text and images The Book of Kells 9th century Celtic manuscript
- 34. Deconstructivism In Graphic design Text becomes graphic Graphic is a text Functionalism is not the issue here Even in a list, like this, the overall image is Is one of the Presence of the TEXT
- 35. Deconstructivism In Graphic Design Where text is graphic image Not just a functional means of communication TEXT HAS IDENTITY Chinese text with a Japanese commentary
- 36. Deconstructivism Typical Concepts: 1. Changing type sizes and fonts (Diversity) 2. Unusual or custom fonts (Individuality) 3. Richly cluttered pages (Complexity) 4. Stripped down pages (No overall order) 5. Mistakes revealed (Truth & Authenticity) Deconstructivism In Graphic Design
- 37. Deconstructivism In Graphic Design Deconstructivism More Typical Concepts: 6. No Grid (Freedom as against Order) 7. Big Ideas (Beyond Functionalism) 8. Accepting the Ambiguous (the Unsaid) 9. Possibility of Other Meanings (Uncontrolled) 10. Multiple Messages (Plurality)
- 38. Deconstructivism In Graphic Design Text becomes a independent element Neville Brody
- 39. Deconstructivism In Graphic design Text - communication at two levels: shape & meaning. David Carson
- 40. Deconstructivism In Graphic Design Deconstructivist Techniques: 1. Clash (of images and text types) 2. Collision and overlap (of sub grids & elements) 3. Disruption (of assumptions and stereotypes) 4. Disintegration (of overall image & viewpoint) 5. Fracturing (of wholeness & unity) 6. Each element is an independent reality 7. Each element reveals what it really is 8. Free-floating elements within the frame
- 41. Deconstructivism In Graphic Design The Palimpsest An Example of multiple overlaid images and meanings Text on text Meaning on meaning Image on image
- 42. Deconstructivism In Graphic Design The torn and faded poster Meanings lost or partially understood Fragments of messages Superimpose one on the other So many associations
- 43. Deconstructivism In Graphic Design Deconstructivist attitudes: 1. Play…….. the creative search – the random 2. Humour…the clash of assumptions 3. Irony……. the double meaning 4. Parody….. exaggeration of character 5. Pastiche... The obvious fake – (humour) 6. Contention..Challenging the stereotypes 7. De-Centering..No dominant message 8. Ambiguity & complexity…reality
- 44. Deconstructivism In Graphic design Text has form – it can define the whole image David Carson
- 45. Deconstructivism In Graphic Design Communication isn’t The production of simple clear messages The whole image delivers the message David Carson
- 46. Deconstructivism In Graphic Design “…Against those columns of text, neatly boxed pictures, steady relationships of headline, body copy and captions, numbered leaves….. These free form inked sheets are more akin to paintings than publication design. The reliable features that dominate our daily diet of print are here: questioned, played with, broken or ignored…”
- 47. Deconstructivism In Graphic design Imagination Shock You can’t hang this on your mother’s Living Room Wall David Carson
- 48. Deconstructivism In Graphic design Text as Independent Pattern David Carson
- 49. Deconstructivism In Graphic design Nike Advert David Carson
- 50. Deconstructivism In Graphic design Look, Mum: ‘No grid’! David Carson
- 51. Deconstructivism In Graphic design Fragments together make up the message The torn poster David Carson
- 52. Deconstructivism In Graphic design Overlaid messages like memories
- 53. Deconstructivism In Graphic Design Text Freedom David Carson
- 54. Deconstructivism In Graphic Design Have you gone mad? I can’t read what it says. (Jim Smith, Aged 87) Text explosion Davis Carson
- 55. Deconstructivism In Graphic Design David Carson
- 56. Deconstructivism In Graphic design The Impact of Negative Space David Carson
- 57. Deconstructivism In Graphic Design Beyond Functionalism Davis Carson
- 58. Deconstructivism In Graphic Design Cuniform Middle East 2600 BC
- 59. Deconstructivism In Graphic Design Text and Graphics Egypt c. 2000BC
- 60. Deconstructivism In Graphic Design Layers and multiple meanings
- 61. Deconstructivism In Graphic Design David Carson
- 62. Deconstructivism In Graphic design Layers of Text David Carson
- 63. Deconstructivism That’s It! Thank you for your attention Have a nice day! Alex Brown