Deconstructing The Honeycomb | Think! Digital
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The document discusses the importance of understanding context and strategic objectives in user experience (UX) design, emphasizing that successful design requires informed problem-solving and creativity. It outlines essential UX qualities such as usability, value, findability, and accessibility, advocating for thorough research into business intelligence and user needs. Furthermore, it stresses the need for continuous evolution and testing to maintain effective user experiences over time.
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- hope it makes
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Deconstructing The Honeycomb | Think! Digital
- 1. Deconstructing Morville We’ll burn for this
- 2. Yes, it is sacrilege...
- 3. to mess with Morville...
- 4. and the UX Honeycomb.
- 5. You know it of These are course... qualities that USEFUL any good user experience USABLE DESIRABLE must possess. VALUABLE a de this, FINDABLE ACCESSIBLE Peter M orville m e. it so ma kes sens and CREDIBLE We like.
- 6. But to explain what it takes to achieve each UX quality, we made a poster for our wall...
- 7. ...to remind ourselves to think! before we design.
- 8. an a wful mess! It’s r ourselves. and mostly meant fo (We’ll build it step by step...)
- 9. So, embarking on a ux design project, this is what we need to remember.
- 10. Good design is about solving problems by making a lot of informed choices, using creativity as the force that moves us ahead, while we keep the vision and the objectives in sight.
- 11. To reach the The goodness of the USEFUL honeycombs honeycomb is elements are one of those USABLE DESIRABLE qualities of the objectives. VALUABLE product. Not disciplines. FINDABLE ACCESSIBLE And they don’t just CREDIBLE happen by themselves.
- 12. First - think horisontal
- 13. First - think horisontal Don’t dive into solving a problem that you don’t understand. Remember - a great user experience is much more than just a pretty or usable interface.
- 14. For now, The Context Why? What for? For whom? On which purpose? Strategic. it’s about Because the context is important. No good user experience exists in a vacuum. Reality matters.
- 15. The Context Why? What for? For whom? On which purpose? Strategic. Do this! Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities USEFUL VALUABLE FINDABLE If you want to achieve this You need to understand the business, the market, the user to achieve usefulness, value and findability.
- 16. The Context Why? What for? For whom? On which purpose? Strategic. Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities “Know the road” USEFUL VALUABLE FINDABLE Like you would check out the road, before you tried to build a car for it. (Stupid metaphor, but hey...)
- 17. The Context Why? What for? For whom? On which purpose? Strategic. Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities “Know the road” USEFUL VALUABLE FINDABLE Only then you can go vertical. Get into finding the solution. Get tactical. Get creative.
- 18. The Context Why? What for? For whom? On which purpose? Strategic. Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities “Know the road” USEFUL VALUABLE FINDABLE Perform ...to obtain these UX qualities Interaction design Information arhictecture USABLE ...to achieve this The solution How? Tactical System Architecture Logic / code CREDIBLE Sound platform and technology choices ACCESSIBLE DESIRABLE Do this (well)... The solution is the tactical answer to the strategic question...
- 19. The Context Why? What for? For whom? On which purpose? Strategic. Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities “Know the road” USEFUL VALUABLE FINDABLE Perform ...to obtain these UX qualities “Before you design Interaction design Information arhictecture USABLE the car” The solution How? Tactical System Architecture Logic / code CREDIBLE Sound platform and technology choices ACCESSIBLE DESIRABLE like the car is the tactical solution for a or a certain boat for a certain kind of water. certain kind of road Whatever.
- 20. The Context Why? What for? For whom? On which purpose? Strategic. Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities “Know the road” USEFUL VALUABLE FINDABLE Perform ...to obtain these UX qualities “Before you design Interaction design Information arhictecture USABLE the car” The solution How? Tactical System Architecture Logic / code CREDIBLE Sound platform and technology choices ACCESSIBLE DESIRABLE And one more thing... Out of space... gotta go down
- 21. Information arhictecture How? Tactical The solutio System Architecture Logic / code Sound platform and technology choices ACCESSIBLE Drive it! DESIRABLE Great user experiences are volatile. They’re products of their time. 2019 2018 They must constantly 2017 evolve. Do proper To ensure 2016 Anchoring That your solution keeps developing Roadmapping according to the contect, to provide Change management awesome user experiences 2015 Organizational tweaks next year... and the next... and the Measuring next... and the next... Continuous testing 2014 Minor redesigns 2013
- 22. [and... zoom out] There we are. - hope it makes sense.
- 23. Think! Digital is a Copenhagen based, strategic digital agency, firmly rooted in the tradition of user experience design. Digital is business. facebook.com/thinkdigitaldk twitter.com/thinkdigital.dk