"Все, что вы должны знать о deeplink’ax" — Стас Жуковский
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The document discusses deep linking technology by Branch, highlighting its significant funding, large employee base, and global presence. It emphasizes the importance of deep linking for the mobile app ecosystem, noting that apps greatly outperform mobile web in user engagement and conversion rates. Additionally, it outlines common challenges and solutions in linking applications across various platforms.
"Все, что вы должны знать о deeplink’ax" — Стас Жуковский
- 1. Все, что вы должны знать о deeplink’ax
- 3. ABOUT BRANCH $113 million in funding across 4 rounds 100+ Employees, 60% engineering Offices in SF, NYC, India, Russia, Brazil, UK 23,000 apps across the globe using links 2+ billion monthly users
- 4. Branch is the linking infrastructure for the world’s best apps.
- 12. iOS 9.3
- 14. Universal Links
- 16. APP NO APP 40%
- 17. https://branch.io/resources/aasa-validator/ Apple-App-Site-Assoication file (root or well-known)
- 18. iMessage Facebook Facebook Messenger Instagram Twitter LinkedIn Pinterest WhatsApp Slack WeChat Kik Allo Viber Line Telegram YouTube Tumblr Meetup Reddit Quora Hangouts Google+ Safari Chrome Bing Firefox Opera Apple Mail Gmail Google Inbox App Installed App Not Installed App Installed App Not Installed Apps Mobile Web Email Universal Links (UL) Not Covered by UL UL Click-Track Issue
- 19. 2. Deferred
- 20. 3. Contextual
- 22. iMessage Facebook Facebook Messenger Instagram Twitter LinkedIn Pinterest WhatsApp Slack WeChat Kik Allo Viber Line Telegram YouTube Tumblr Meetup Reddit Quora Hangouts Google+ Safari Chrome Bing Firefox Opera Apple Mail Gmail Google Inbox App Installed App Not Installed App Installed App Not Installed Apps Mobile Web Email • All Standards + Edge Cases • Universal Links • App Links • Facebook App Links • Facebook Open Graph • Facebook App Invites • Apple Spotlight • Twitter Cards • Pinterest Pins • Proprietary Contextual Links • Deferred Deep Links • Facebook Deferred Deep Linking
- 23. WHY?
- 24. $245B mobile revenue in 2017 65% of all digital media time in US. 33% of all US e-commerce sales WE LIVE IN AN INCREASINGLY MOBILE WORLD
- 25. APPS ARE A CRITICAL PART OF THIS WORLD Apps users are 2.5X as engaged as mweb users Apps convert 120% better than mobile web
- 26. BUT GETTING PEOPLE INTO MOBILE APPS IS BROKEN
- 27. LINKING FOR WEBSITES IS EASY DATA ATTRIBUTION CONTEXT
- 28. BUT LINKING TO APPS IS BROKEN DATA ATTRIBUTION CONTEXT
- 29. @branchmetrics Link Redirection Variables Deep Linking Requirements …. …. Android intents iOS URI schemes Android app links Android URI schemes Google Play referrer Google app indexing Facebook app links Twitter app cards Pinterest app pins iOS universal links Spotlight search THE TECHNOLOGY IS FRAGMENTED
- 33. Thank you Stas Zhukovskiy • Evangelist, Branch stas@branch.io t.me/stzhuk