Defining, Reaching & Retaining Your Customers: Tinu Abayomi-Paul's and Joanna Pineda's presentation at the #wgbiz Boot Camp.
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The document outlines steps for defining, reaching, and retaining a target audience. It recommends determining what a company does best and researching potential customers' motivations and behaviors to define the audience. It suggests finding the audience by becoming part of their community, establishing expertise, and using available tools. It also advises developing a cultivation strategy, keeping communication open, and always selling to retain customers. The presentation provides contact information for the speakers.
Defining, Reaching & Retaining Your Customers: Tinu Abayomi-Paul's and Joanna Pineda's presentation at the #wgbiz Boot Camp.
- 1. Defining, Reaching and Retaining Your Target AudienceJoanna Pineda, CEO, Matrix GroupTinu Abayomi-Paul, Leveraged PromotionsJune 19, 2010, Washington, D.C.
- 2. AgendaIntroductionDefine Your Customer BaseReach Your CustomersRetain Your CustomersQuestionsContact Information
- 3. IntroductionThis is not a “How-To” DiscussionWe want to share with you our guidance on:How to define your customer baseHow to go after themAnd, how to retain them
- 4. Define Your CustomerHow do you decide who to go after and who not to?Determine what you do bestDo your research What types of people would be interested in your products and services?What are their motivations/behaviors?Where are they?
- 5. Reach Your CustomersFind your audienceBecome a part of your community Establish yourself as a thought leader/expertKnow what tools are available to help you reach your audiencesKnow your competitors
- 6. Retain Your CustomersDevelop a cultivation strategy Keep the communication open Stay in touch with customers and prospectsInvite them to events, lunch, etc.Review clients who are not doing business with youAlways be selling and educating your customers on your capabilities
- 7. Questions
- 8. Contact InformationJoanna Pineda, CEOMatrix Group International703-838-9777-phoneinfo@matrixgroup.netwww.matrixgroup.netwww.thematrixfiles.netwww.facebook.com/matrixgroupwww.twitter.com/matrixgroupTinu Abayomi-Paul, FounderLeveraged Promotion702.508.8468-phonewww.leveragedpromotion.comhttp://asktinu.comhttp://freetraffictip.comTinu@AskTinu.com