Understand Buyer persona - Explained by iStrategist Institute
- 7. FOR LOCAL BUSINESS OWNERS MASS MARKETING IS TOO
- 11. A SEMI-FICTIONAL CHARACTER REPRESENTING FEATURES OF YOUR IDEAL CUSTOMER. THAT MAKE IT EASIER FOR YOU TO TAILOR COMMUNICATION TO THE SPECIFIC NEEDS OF THE CUSTOMER. THE STRONGEST BUYER PERSONAS ARE BASED ON MARKET RESEARCH AS WELL AS ON INSIGHTS YOU GATHER FROM YOUR ACTUAL CUSTOMER BASE (THROUGH SURVEYS, INTERVIEWS, ETC)
- 12. Determine WHO your buyers are? Demographics Psychographics Know WHAT solutions it provides to your buyers How does it enhance their life or challenges does it solve. WHY they bought your product/service What primary purpose. HOW your product is used What functions are most important to them.
- 13. HELP YOU TO DETERMINE WHAT KIND OF MARKETING CONTENT YOU NEED TO CREATE. HELP YOU TO SET THE TONE AND STYLE FOR YOUR MARKETING CONTENT. HELP YOU TO PINPOINT THE TOPICS YOUR MARKETING CONTENT WILL COVER.
- 14. ASK YOUR PROSPECTS MALE OR FEMALE? HOW OLD THEY ARE? WHERE DO YOUR LIVE? WHAT INTERESTS DO YOUR PROSPECTS HAVE? ANY JOB OR PROFESSIONAL YOUR DETAILS? WHAT LANGUAGE THEY PREFER TO HEAR & TALK? WHAT ARE YOUR PROSPECTS BUYING CONCERNS? WHAT ARE YOU’RE THEIR CHALLENGES? WHAT KIND OF TOOLS THEY USE?
- 15. INTERVIEWS WITH CUSTOMERS OR PROSPECTS (FACE TO FACE IN BRICK AND MORTAR STORES OR VIA ONLINE) SURVEYS WEBSITE ANALYSIS (DEMOGRAPHICS, BEHAVIOR & INTEREST) SOCIAL MEDIA ANALYTICS DATA FROM CONTACT FORMS CUSTOMER FEEDBACK
- 16. FOR SURVEY SURVEYMONKEY GOOGLE FORMS SKYPE INTERVIEWS SYSTEM MARKETING AUTOMATION TO GATHER AND REPRESENT RESULTS TRELLO EVERNOTE GOOGLE DOCS FREE TOOL TO CREATE & EXPORT BUYER PERSONA
- 18. Any Questions?? Email: info@istrategist.in | +91 90823 20556