Defining Your Persona of Interest
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To define a persona of interest, consider the three W's: who they are through categories like affinity, experience, or need; what you want them to do such as change, ask questions, or address disruptions; and where they will consume content like alone, in groups, or specific media channels. Personas should then be developed through sheets detailing demographics, attitudes, questions, and connection points to understand who the target audience is and how to engage them.
Defining Your Persona of Interest
- 1. Defining your Persona of Interest From material by: Tom Khazoyan
- 2. The Three W’s Who…are they? What…do you want them to do? Where…will they consume your content?
- 3. Who are they? Categories of Personas Affinity-based Experience-based Need-based Question-based
- 5. What do you want them to do? Are they motivated to change? What questions are they asking? What disruptions are they experiencing? What barriers exist for them?
- 6. Where will they consume your content? Alone…or with a group? Using what media channel/technology?
- 7. Tom Khazoyan Tom has been a writer, producer, director, cameraman, and editor on projects ranging from television commercials to documentaries to dramatic films. Having worked in many mediums over the past 30 years, he most enjoys bringing time-tested storytelling principles to new technologies and audiences You can find out much more about personas in his online course, Foundations of Media Strategy, at Mission Media U.