Defog-It Packaging Design Description
- 1. DEFOG-IT TM More Vision. Less Accidents.
- 2. In winters, a common problem frustrates every car driver. Fogging that occurs on a vehicle's windshield reduces visibility significantly. Traditional defogging techniques demand repeated attention of the driver that distracts him from the road. DEFOG-IT is a nano-particles based liquid spray that prevents fogging on car windshield for up to 5 days. It ensures amazingly improved visibility, easy application, instant and long lasting effect that makes driving experience safer and more enjoyable. DEFOG-IT is not just a product. It is a determined effort to prevent road accidents that happen because of foggy windshields in winter and rainy seasons. These accidents increase in winters by at least 50 percent. The goal of DEFOG-IT is to pause this increase in the number of accidents.
- 3. The Technology. The powerful formulation of DEFOG-IT spreads the tiny droplets of water that create haziness on the windshield into a clear and transparent film, preventing scattering of light rays & enhancing the visibility substantially.
- 4. Who is our customer? DEFOG-IT is designed to cater the needs of techie and sporty car enthusiasts of metropolitans. They are admirers of distinctive and stylish looks and habitual to perfection. Who is the maker? The founders of DEFOG-IT envisioned to bring this innovative product to life by the hands of villagers in Haryana to help build a strong rural community spirit and provide employment on the lines of Khadi Gram Udyog.
- 6. DEFOG-IT is an entirely new concept in defogging techniques. Its package needed a very distinctive shape to build curiosity and interest among our target customers. 1.
- 7. Conventional boxes are designed on Orthogonal Cartesian Coordinate System. DEFOG-IT is given a distinctive and eye-catching shape by designing it on Non-Orthogonal Skew Coordinate System. φ x y z
- 8. DEFOG-IT 2. People are often suspicious about products claiming magical effects because most of such products turn out to be sham. needed a mechanism to demonstrate its efficacy to each and every customer.
- 9. Instead of just telling our customers that DEFOG-IT works, we decided to show them that it does work. The 'Magic Mirror' installed on each box provides a very easy and convincing demo leading to a confidence in the product even before the purchase.
- 10. DEFOG-IT was to be packed by a few villagers of Haryana in a Khadi Gram Udyog Unit. We needed a mechanism to get the boxes pasted neatly by them. Also, any complex packaging process was to be avoided. 3.
- 11. Traditionally, glue is used as the pasting material for boxes which tends to be sloppy. DEFOG-IT employs an easy-to-use ‘double tape’ that has adhesive on both sides. It gives box the desired strength and a clean finish. Glue tends to be sloppy Double Tape gives clean finish
- 12. 1 2 3 2 1 1 1 4 6 5 7 पीछे की ओर लगाएं Easy to understand guides are printed on the inside of the box for the workers to build error free boxes every time. They are instructed to apply double-tape on all the dotted lines and then follow the numbers to peel the protection paper and close the flaps of box, one at a time. These kind of simple guides are present throughout the production pipeline. 1, 2, 3...
- 13. If we have prevented even a single road accident, If we have saved even one life, We have done our job. DEFOG-IT TM