Delegate Showcase - Darren Hall
- 1. Aim: To deliver the world’s biggest & best festival of sustainability!
- 2. Issues Its got “green” in the title We want people to travel! Partnership based - lots of mixed messages and competing brands Tiny budget
- 3. Go non-green go to where your audience are Use people who can bridge but stick to the message
- 4. Strategic partners - power of the many Destination Bristol First group Triodos, Good Energy, Wessex Water
- 5. Our saviour! Get the basics right Expert in comms Hold the core message Be forthright (no compromise)!
- 6. No money - get creative! Beer Bristol Mermaid
- 9. “If were not enjoying it more than everyone else, then why the hell will they want to come and play with us?” Solitaire Townsend - Futerra