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Moving beyond eyes wide shut
   Mark Letcher - Climate Works Ltd
2012
Climate consequences
1992
2012
Delegate Showcase - Mark Letcher
Delegate Showcase - Mark Letcher
We know a lot about...
what doesn’t work!
Frighteners
Shaming
We have an
aversion to loss
And we are not
alone.....
Reference dependence

• Here & now
• Cool summer
• So ‘global warming’
  must be wrong.


                        Operation Noah 2012
We like to be
part of a group
99% of people leave this wood
    exactly as they find it.
Do not destroy the forest.
We are not empty vessels
Sc
   ien
       ti   fic




                                  e
                  fa c




                               nc
                      ts




                                 e
                              id
                           Ev

                                      Turn
                                      Slowly
Now II get it. Climate
Now get it. Climate
Change is a serious
Change is a serious
     problem!
      problem!
We see
the world
through frames of reference
Delegate Showcase - Mark Letcher
Framing




          ‘It’s one of those!’
60 million frames!
Value modes (systems)
1. Smooth sailing
2. Brave new world
3. Roots                      1. Pioneers
4. Certainty first
5. Happy Followers
6. Tomorrow People
                              2. Settlers
7. Golden Dreamers
8. Now People
9. Transitionals
10. Concerned Ethicals
                              3. Prospectors
11. Flexible Individualists
12. Transcenders
Settlers - sustenance driven
Settlers - sustenance driven

 •   Security
 •   Comfort
 •   Family
Prospectors - outer directed
Prospectors - outer directed

 •   Position
 •   Right
     neighbourhood
 •   Keeping up
     with Jones’
Pioneers - inner directed
Pioneers - inner directed


•   Information
•   Risk takers
•   Individuality
•   Knowledge
Parlez-vous   No, but I’m fluent in
 Pioneer?         Prospector!
Delegate Showcase - Mark Letcher
Opening a dialogue
New      Continue
approach   & Hope
Thank you.
Mark Letcher - Climate Works Ltd

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Delegate Showcase - Mark Letcher

Editor's Notes

  • #7: Rio Summit in 1992 lasted 3 weeks and was attended by John Major, George Bush, Francois Mitterand.
  • #8: Rio Summit in 2012 will last 3 days and will be attended by Nick Clegg.
  • #27: Mental metaphor Facts that don ’ t fit the frame are discardedFrame is retainedFrame determines problems & solutions
  • #29: Value systems of individuals
  • #37: We need to start with an uncomfortable question. Turnout at demonstration in London on the eve of Copenhagen Summit estimated to be 50,000
  • #39: Do we continue with the existing approach and hope that the public at large will finally get it? Or do we learn from the failures of the past and adopt a new approach?