Deloitte Social Media Analytics Event: SwissCom presentation
- 1. Swisscom Social Media Deloitte 24.11.11. Patrick Moeschler Head of Social Media Corporate Communications Swisscom
- 2. Agenda • Strategy & Data • Swisscom on Social Media 2 Patrick Moes schler, Social Media Ver rantwortlicher Swissco AG om September 2011 2
- 3. Swisscom on Social Media 3 Classification, First name & surname, Orga n anization, Filename_Ve ersion dd/mm/yyyy y
- 4. September 2011 2 Fre Brands ee s Social Media Governance Swisscom Group Inn novation Organisation Social Media Busine Custom es mers Rsidential Customers
- 5. Swisscom Social Media Map Social Web September 2011 2 (Monitoring) Third Party rantwortlicher Swissco AG 68 000 68‘000 om 2‘000 Own Readers schler, Social Media Ver 8‘000 8 ‘000 270‘000 270 000 Patrick Moes 28‘000 750 000 750‘000 5‘000 Views Support-Community (Monitoring)
- 6. Facebook 6 Classification, First name & surname, Orga n anization, Filename_Ve ersion dd/mm/yyyy y
- 7. Facebook page g Dialogue Information Brand Topics Entertainment Patrick Moes schler, Social Media Ver rantwortlicher Swissco AG om 2 September 2011
- 8. Facebook App Patrick Moes schler, Social Media Ver rantwortlicher Swissco AG om September 2011 2
- 9. Dialogue Positive feedback Negative feedback Patrick Moes schler, Social Media Ver rantwortlicher Swissco AG om September 2011 2
- 10. Agenda • Strategy & Data • Swisscom on Social Media 10 Patrick Moes schler, Social Media Ver rantwortlicher Swissco AG om September 2011 2
- 11. Strategy & Data gy
- 12. Functions of Social Media September 2011 2 Brand- positioning rantwortlicher Swissco AG om Product- Communication development schler, Social Media Ver Social Media Patrick Moes Sales & Support Marketing Support Community HR MR
- 13. Thank you y patrick.moeschler@swisscom.com XING, XING LinkedIn