ASHOK KUMAR SINGH
        PGDM
   1St semester
DEMAND FOReCaSTING
Demand forecasting the predicting
the demand in future for the firm’s
product . The knowledge about the
future demand for the product
helps a great deal in the many
areas of business decision –
making.
Steps in demand forecasting

Specifying the objective
Determining the time perspective
Making choice of method of demand
 forecasting .
Collection of data & data adjustment
Estimation and interpretation of result
METHOD OF DEMAND
     FORACASTING


           DEMAND
         FORECASTING



SURVEY                 STASTICAL
*****************************


                       SURVEY METHOD




                                             OPINION POLL
                CONSUMER
                 SURVEY




 COMPLETE     SAMPLE              END USE METHOD
ENUMIRATION   SURVEY
******************************




                         OPINION
EXPERT      MARKET
                          POLL
OPINION     STUDIES
                         METHOD
SIMPLE
                      SUEVEY
          EXPERT
          OPINION
                      DELPHI
OPINION               SURVEY
 POLL
          MARKET     MARKET
          STUDY       TEST

                    LABORATORY
                       TEST
THE END
   THANK U

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Demand forecasting

  • 1. ASHOK KUMAR SINGH PGDM 1St semester
  • 2. DEMAND FOReCaSTING Demand forecasting the predicting the demand in future for the firm’s product . The knowledge about the future demand for the product helps a great deal in the many areas of business decision – making.
  • 3. Steps in demand forecasting Specifying the objective Determining the time perspective Making choice of method of demand forecasting . Collection of data & data adjustment Estimation and interpretation of result
  • 4. METHOD OF DEMAND FORACASTING DEMAND FORECASTING SURVEY STASTICAL
  • 5. ***************************** SURVEY METHOD OPINION POLL CONSUMER SURVEY COMPLETE SAMPLE END USE METHOD ENUMIRATION SURVEY
  • 6. ****************************** OPINION EXPERT MARKET POLL OPINION STUDIES METHOD
  • 7. SIMPLE SUEVEY EXPERT OPINION DELPHI OPINION SURVEY POLL MARKET MARKET STUDY TEST LABORATORY TEST
  • 8. THE END THANK U