Demoark etingplan
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This document outlines a hotel's marketing plan for promotions throughout 2016. It includes the promotion dates, targeted customer groups, offers or messages for each promotion, planned online and offline marketing tactics, and their budget allocation. It also shows results data for direct bookings and website visitors for 2014-2015. The goal is to increase direct bookings and website traffic through various promotional campaigns targeted at different audiences each month.
Demoark etingplan
- 1. Hotel Promotion Date Jan 3rd Feb 1st Mar 3rd Apr 11th May Jun Jul 3rd Aug Sep 4th Oct 3rd Nov 27th Dec15th Target Market Engaged People within 50 mile radius Couples Families - Mid Term Easter Break Couples People with interest in walking Families - Summer Midweek Breaks Families - Summer Midweek Breaks PENDING Over 55's Families ALL Adults /Gift Vouchers Message/ Offer/'Bait' 4 Free Rooms if you book your wedding venue before Jan 31st Free Bottle of Champagne for first 10 rooms booked on Feb 14th 10 x 3 Nights Packages - Kids Eat Free Spring Specials - Stay Fri/Sat Sunday is free (10 Packages) 48 Hour Sale,3 Day break with FREE walking Guide and Packed lunches 10 x 3 Night Family Packages with 25€ Voucher to spend on Mum in Hotel 10 x 3 Night Family Packages with 25€ Voucher to spend on Mum in Hotel PENDING 48 Hour Sale - 3 Nights for the Price of 2 Halloween - Free Kids Party for first 15 Rooms Sold Black Friday Offer 27 Rooms at 27€ for 27 Days 7 Day Sale - 100€ Gift Voucher for 90€ BUDGET ONLINE MARKETING 0 1 Create a Package/Offer/Promotion Code x x x x x x x x x x x 0 2 Create a FaceBook Status Update x x x x x x x x x x x x 0 3 Create a Website Press Release and/or Event x x x x x x x x x x x x 0 4 Post a message in Twitter x x x x x x x x x x x x 0 5 Post a message in Google+ x x x x x x x x x x x x 0 6 Create and post a Video (Website+YouTube) x x 0 7 Create and Distribute E zine x x x x x x x x x x x x 0 8 Create a 'Pop-up' on the website x x x x x x x x x x x x 0 9 Create a 'Check Out' Message x x x x x x x x x x x 1800 10 Update TripAdvisor News Articles x x x x x x x x x x x x 0 11 Update TripAdvisor Business Listing Offer x x x x x x x x x x x 360 12 Update Trivago News Articles x x x x x x x x x x x 500 13 Create FaceBook Offer or 'Boost Post' x x x x x x x x x x x x 3600 14 Match Google Adwords to Offer x x x x x x x x x x x x 3600 15 TripConnect OFFLINE MARKETING 0 17 Onsite Marketing (Room/Reception/Toilets) x x x x x x x x x x x 1100 18 Send PostCards to Customers x 4000 19 Newspaper Advertising x x 450 20 Reception 'Pull-Ups' x x x 3000 21 Wedding Fayre x RESULTS Direct Bookings 2014 17214 15321 21455 32444 41536 42345 51325 28378 27832 19369 23477 15898 Direct Bookings 2015 16111 21482 29325 31456 39876 49360 47359 34589 32756 26920 29213 19111 Website Visitors 2014 2749 2568 3145 3367 3723 3946 4318 4782 2915 2911 2734 1905 Website Visitors 2015 3033 2914 3201 3297 4108 4235 4791 5032 3348 3510 3019 2410 Hotel Promotion Date Target Market Message/ Offer/'Bait' BUDGET ONLINE MARKETING 1 Create a Package/Offer/Promotion Code 2 Create a FaceBook Status Update 3 Create a Website Press Release and/or Event 4 Post a message in Twitter 5 Post a message in Google+ 6 Create and post a Video (Website+YouTube) 7 Create and Distribute E zine 8 Create a 'Pop-up' on the website 9 Create a 'Check Out' Message 10 Update TripAdvisor News Articles 11 Update TripAdvisor Business Listing Offer 12 Update Trivago News Articles 13 Create FaceBook Offer or 'Boost Post' 14 Match Google Adwords to Offer 15 TripConnect OFFLINE MARKETING 17 Onsite Marketing (Room/Reception/Toilets) 18 Send PostCards to Customers 19 Newspaper Advertising 20 Reception 'Pull-Ups' 21 Wedding Fayre RESULTS Sample Hotel Your Marketing Plan for 2016
- 2. Direct Bookings 2014 Direct Bookings 2015 Website Visitors 2014 Website Visitors 2015