Marriott slideshow
- 1. Marriott Hotels Digital Advertising Campaign
- 2. The Big Idea Late Summer Getaways/Honeymoons Couples Young Professionals Ages 25-35
- 3. How It Is Done Blog Social Media Twitter Facebook LinkedIn Google Adwords
- 4. Keywords Customers will be found using Google Adwords and sent to Marriott.com using keywords Vacation Hotel Travel Honeymoon Etc..
- 5. Blog Reviews Stories from other travelers from around the world Stories from couples and their destination honeymoons Generates interest
- 6. Budget Pay Per Click Google Adwords Social Media Advertising Based on other companies of similar size’s budget- 30 million
- 7. Timeline Start Immediately Summer Is coming to a close Wedding Season Start with Holiday Trips
- 8. Goals 10% increase in bookings by Labor Day Increase brand awareness amongst younger generation Stress quality of the resorts
- 9. Measurement Clicks Bookings Blog Posts and visits
- 10. Summary 25-35 Age Target Market Young Professionals and Couples $30 Million Budget Google Adwords, Blog, Social Media Brand Awareness Book Trips Now