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Demystifying Outsourced
 Product Development


                     Mrinal Singh
               mrinalasingh@gmail.com
                 Skype: mrinalasingh
Outsourced Innovation


One single individual can not be an expert of
many fields so collaboration is important and
outsourcing should be considered a subset of
collaboration
Introductions

One of the World’s Largest pharmaceutical
corporation


Leading drug development services


The world's #1 software company


A fast growing IT Solutions Company
   Eli Lilly has partnered with Covance for new Molecule
    discovery


   Mindtree has undertaken development work for
    Microsoft Azure Services Platform
Independent    Software Vendors spend 18-20% of their
    revenues on R&D



   Some corporations have undertaken 100% of the
    development through other providers but up to 25% of
    the development process can be easily outsourced.
:                      Agenda

1) Share thoughts on potential roadmap for outsourced product
   development services

2) Recommend an Approach to outsourcing innovation efforts
   based on what has been learned from experience

3) Offer Contact with someone who loves to theorize, experiment,
   discuss, debate, pontificate and mutually grow through
   exchanging knowledge
   Share

           Approach plans

           Experience


   Opportunity to connect with thought leaders in this field
Demystifying Outsourced Product Development




   Outsourcing Product Development:

                            Why?



    “The best companies outsource to win, not to shrink.”
                    ~Thomas Friedman, The World Is Flat
Demystifying Outsourced Product Development




Four potential reasons to consider outsourcing:

1)   Access to Technology and other Capabilities
2)   Speed New Product Development cycle times
3)   Minimize Business Risk
4)   Internal Resource Alignment
Demystifying Outsourced Product Development




It's not the “why” but “how” that is important
Demystifying Outsourced Product Development




Data is of no use until it informs. Information is of no use until
it makes you decisive. Decisions are of no use if they don't give
results
Demystifying Outsourced Product Development


                          Key Questions

 What
     Are the desired objectives from outsourcing?
     Core competencies are needed?
     Is the scope of the service that is being outsourced?
     Is the expected outcome, has it been defined?
     Are the risks


   How is performance to be measured?
   How will the risk be mitigated?
Demystifying Outsourced Product Development


                           Brasstacks

   Executive Sponsorship
   Partner Selection Process
   Partner Management Process
   Project Initiation
   Defining Development Teams
   Development Metrics
Demystifying Outsourced Product Development


              Selecting an outsource partner
What outsourcing model will be followed?

   Turnkey
   Resource Augmentation Based
   Built Own Transfer
   Joint Development
   Other
Selecting an outsource partner (Contd)

   Acumen
    Technical
    Customer/consumer
    Business
    People

   Reputation (Ethical considerations, working
    style/culture)
Selecting an outsource partner (Contd)
Sources to Consider:

∞ Outsourcing experience & proven customer satisfaction

∞ Formalized best practice processes

∞ Adequate numbers of appropriately skilled resources

∞ Relevant Domain / Technology Experience

∞ Financial viability

∞ Flexibility to adopt to your culture, processes

∞ The appropriate motivation to enhance your business
The U.S. Federal Aviation Administration spent $2.6 billion trying to
upgrade its air-traffic-control system, only to cancel the project in 1994.
Gridlocked skies are still with us today.
Demystifying Outsourced Product Development




 Outsourcing Product Development:

 When to involve external resources
           in the process?
Factors Affecting When to Involve External Resources

   Resource Requirements of the project

   Degree of Willingness to Share Confidential Information

   Cost

NDA’s and other contractual arrangements can mitigate both
information-sharing risk and cost risk.
New Product Development (NPD) Cycle
Practice




How to manage the Outsourcing in the NPD
               process?
How to manage the NPD process
   Define:

    Goals
    Objectives
    Deliverables
    Communication process

   Identify project stakeholders from both the sides
   Undertake Knowledge transfer
   Resource planning, organizing and tracking
Important!



•Don’t underestimate the internal resource requirements
   Project management
   Knowledge transfer
Demystifying Outsourced Product Development




   Summary and Takeaway
Demystifying Outsourced Product Development

Undertaking outsource product development if not planned and
executed in the right manner is fraught with uncertainties at the
minimum and risk of failure, the steps outlined earlier are not an
option but a necessity. To summarize

   Be Proactive: Do not wait for disaster to happen, plan thoroughly.
    It is important to not only understand your providers culture and
    processes but also to align both the corporations processes.

   Identify the Goal: What is the objective of the outsourcing
    exercise, are you undertaking it to reduce cost, increase
    technology bandwidth, address resourcing constraints etc.

   Define communication process: Frequent communication is
    important especially at the initiating point of an engagement ,
    conventional software development process like Waterfall are not
    well suited for product development, newer methodologies like
    Agile have higher success rates, work with a provider that has
    executed projects leveraging this methodology
Please fill this form by clicking on the link below if you need
any further information. To fill it out, visit:
https://spreadsheets.google.com/viewform?formkey=dGVFV2Z1
aGtfejJNelc5WjVYYUViQ1E6MQ
“It is not the answer that enlightens, but the question.”
                                         ~Eugene Ionesco

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Demystifying outsourced product development

  • 1. Demystifying Outsourced Product Development Mrinal Singh mrinalasingh@gmail.com Skype: mrinalasingh
  • 2. Outsourced Innovation One single individual can not be an expert of many fields so collaboration is important and outsourcing should be considered a subset of collaboration
  • 3. Introductions One of the World’s Largest pharmaceutical corporation Leading drug development services The world's #1 software company A fast growing IT Solutions Company
  • 4. Eli Lilly has partnered with Covance for new Molecule discovery  Mindtree has undertaken development work for Microsoft Azure Services Platform
  • 5. Independent Software Vendors spend 18-20% of their revenues on R&D  Some corporations have undertaken 100% of the development through other providers but up to 25% of the development process can be easily outsourced.
  • 6. : Agenda 1) Share thoughts on potential roadmap for outsourced product development services 2) Recommend an Approach to outsourcing innovation efforts based on what has been learned from experience 3) Offer Contact with someone who loves to theorize, experiment, discuss, debate, pontificate and mutually grow through exchanging knowledge
  • 7. Share  Approach plans  Experience  Opportunity to connect with thought leaders in this field
  • 8. Demystifying Outsourced Product Development Outsourcing Product Development: Why? “The best companies outsource to win, not to shrink.” ~Thomas Friedman, The World Is Flat
  • 9. Demystifying Outsourced Product Development Four potential reasons to consider outsourcing: 1) Access to Technology and other Capabilities 2) Speed New Product Development cycle times 3) Minimize Business Risk 4) Internal Resource Alignment
  • 10. Demystifying Outsourced Product Development It's not the “why” but “how” that is important
  • 11. Demystifying Outsourced Product Development Data is of no use until it informs. Information is of no use until it makes you decisive. Decisions are of no use if they don't give results
  • 12. Demystifying Outsourced Product Development Key Questions  What  Are the desired objectives from outsourcing?  Core competencies are needed?  Is the scope of the service that is being outsourced?  Is the expected outcome, has it been defined?  Are the risks  How is performance to be measured?  How will the risk be mitigated?
  • 13. Demystifying Outsourced Product Development Brasstacks  Executive Sponsorship  Partner Selection Process  Partner Management Process  Project Initiation  Defining Development Teams  Development Metrics
  • 14. Demystifying Outsourced Product Development Selecting an outsource partner What outsourcing model will be followed?  Turnkey  Resource Augmentation Based  Built Own Transfer  Joint Development  Other
  • 15. Selecting an outsource partner (Contd)  Acumen Technical Customer/consumer Business People  Reputation (Ethical considerations, working style/culture)
  • 16. Selecting an outsource partner (Contd) Sources to Consider: ∞ Outsourcing experience & proven customer satisfaction ∞ Formalized best practice processes ∞ Adequate numbers of appropriately skilled resources ∞ Relevant Domain / Technology Experience ∞ Financial viability ∞ Flexibility to adopt to your culture, processes ∞ The appropriate motivation to enhance your business
  • 17. The U.S. Federal Aviation Administration spent $2.6 billion trying to upgrade its air-traffic-control system, only to cancel the project in 1994. Gridlocked skies are still with us today.
  • 18. Demystifying Outsourced Product Development Outsourcing Product Development: When to involve external resources in the process?
  • 19. Factors Affecting When to Involve External Resources  Resource Requirements of the project  Degree of Willingness to Share Confidential Information  Cost NDA’s and other contractual arrangements can mitigate both information-sharing risk and cost risk.
  • 20. New Product Development (NPD) Cycle
  • 21. Practice How to manage the Outsourcing in the NPD process?
  • 22. How to manage the NPD process  Define: Goals Objectives Deliverables Communication process  Identify project stakeholders from both the sides  Undertake Knowledge transfer  Resource planning, organizing and tracking
  • 23. Important! •Don’t underestimate the internal resource requirements Project management Knowledge transfer
  • 24. Demystifying Outsourced Product Development Summary and Takeaway
  • 25. Demystifying Outsourced Product Development Undertaking outsource product development if not planned and executed in the right manner is fraught with uncertainties at the minimum and risk of failure, the steps outlined earlier are not an option but a necessity. To summarize  Be Proactive: Do not wait for disaster to happen, plan thoroughly. It is important to not only understand your providers culture and processes but also to align both the corporations processes.  Identify the Goal: What is the objective of the outsourcing exercise, are you undertaking it to reduce cost, increase technology bandwidth, address resourcing constraints etc.  Define communication process: Frequent communication is important especially at the initiating point of an engagement , conventional software development process like Waterfall are not well suited for product development, newer methodologies like Agile have higher success rates, work with a provider that has executed projects leveraging this methodology
  • 26. Please fill this form by clicking on the link below if you need any further information. To fill it out, visit: https://spreadsheets.google.com/viewform?formkey=dGVFV2Z1 aGtfejJNelc5WjVYYUViQ1E6MQ
  • 27. “It is not the answer that enlightens, but the question.” ~Eugene Ionesco