Demystifying the Design Sprint
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A Design Sprint is a five-day framework that uses design thinking principles to identify the right problem to solve, generate ideas to solve that problem, and test solutions. The five days consist of understand, diverge, converge, build, and test phases to discover answers fast through prototyping and user feedback. This process aims to increase the chances of creating something people want by gathering evidence-based insights rather than opinions.
Demystifying the Design Sprint
- 1. Demystifying the Design Sprint
- 2. DS101
- 3. A Design Sprint is a flexible design framework that increases the chances of making something people want. What is a Design Sprint?
- 4. Design Sprint Approach UNDERSTAND Clarify and focus on the problem to solve DIVERGE Generate solutions to the identified problem CONVERGE Select which solutions are best to move forward BUILD Create a low-cost prototype to test with potential users TEST Test the prototype with users and debrief ✓ X ?
- 6. Design Sprint SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY Rigorous Experimental Hypothesis Driven Continuous Improvement Collaborative Responsive Human Centered Creative Divergent
- 7. Great design comes from the best designers. *emapthy and collaboration
- 8. DESIRABILITY FEASIBILITY VIABILITY we can create business can grow with thi$$$$ DESIGN SPRINTS WORK BEST AT DETERMINING DESIRABILITY t h i sthis somebody wants
- 9. BIG (SOMETIMES SCARY) IDEAS ARE BEST FOR TESTING IN DESIGN SPRINTS
- 10. DATA CAN BE USEFUL BUT OFTEN TIMES ONLY LOOKS BACK AND DOESN’T TELL THE WHOLE STORY
- 11. Value
- 12. accurately frame the problem creative process
- 13. puddle on the floor
- 14. accurately frame the problem set the direction creative process
- 15. start end
- 16. accurately frame the problem get validation on a solution set the direction creative process
- 17. EVIDENCE-BASED DECISION MAKING OVER HIGHEST PAID PERSON’S OPINION
- 18. accurately frame the problem discover answers fast get validation on a solution set the direction creative process
- 19. DESIGN SPRINTS ARE ALL ABOUT ANSWERS. PROTOTYPES ARE MADE BUT ARE USUALLY DESTROYED AFTERWARDS.
- 20. accurately frame the problem discover answers fast align teams get validation on a solution set the direction creative process
- 21. "It was one of the few experiences in my career where I didn't have to defend the process which was refreshing.” Design Sprint Participant TRIP ADVISOR “ ”
- 22. accurately frame the problem reduce risk of failure discover answers fast align teams get validation on a solution set the direction creative process
- 23. Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN “ ”
- 24. FAQs
- 25. When you skip steps or pace it out, insights get shallow, ideas get dim, and momentum is lost. FIVE CONSECUTIVE DAYS ALLOWS FOR FOCUS AND DEPTH If your job can survive a 5-day vacation, it will thrive after a 5-day Design Sprint! * Why 5 days?
- 26. Who should be in the room? The best information comes from the least likely characters. ORGANIZATIONAL DIVERSITY IS KEY }
- 27. How do we prepare? Make sure you’ve got enough information to hit the ground running. Data can be collected from (potential) user interviews, product analytics, and market data. PRE-SPRINT RESEARCH IS IMPORTANT
- 29. What do we know? Who are we designing for? What is the problem?
- 31. Who / Do
- 32. Empathy Mapping
- 33. Journey Maps
- 35. Solve For The Right Problem REDESIGN DASHBOARD 2 WANTED WANTED ID BIGGER PROBLEM 3 ! ! ONLY THE CEO KNOWS HOW TO SELL 4 AD-TECH COMPANY 1 BUILD & TEST SALES DEMONSTRATION 5 Value Prop NEW INCREASED CONVERSION RATE 6 CUSTOMERS 1 2 3 NEW 5
- 36. Day 2: Diverge
- 37. How many different ideas can we create?
- 39. Job Stories
- 40. Six-Ups
- 41. Six-Ups
- 42. Storyboards
- 43. Develop Many Ideas $$$ BUY EXPENSIVE LOYALTY SOLUTION? Points Program lots of money & 00/100 2 DESIGN SPRINT: LOYALTY IDEATION 3 TESTED MULTIPLE PROTOTYPES 1 2 3 4 RANDOM ACTS OF KINDNESS > POINTS 5 SAVE $, HAND WRITTEN NOTES just because 6 GOAL: FOSTER CLIENT LOYALTY 1
- 44. Day 3: Converge
- 45. Which idea to test?
- 48. Sketching
- 49. Critique
- 50. Dot Vote
- 51. Day 4: Prototype
- 52. photo credit: Field Innovation Team Physical Prototyping
- 57. Interview Prep
- 58. Day 5: Test
- 59. Interviews
- 62. After the Design Sprint
- 64. DESIGN SPRINT DESIGN INTERVALS AGILE DEVELOPMENT Understand Diverge Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n - New Assumptions - New IdeaX ?or
- 65. Continue Learning SNIPPETS VIDEO SHORTS Subscribe to our Design Sprint Shorts series where we spend a few minutes per short to describe why and how to facilitate various Design Sprint exercises. HIGHLIGHTS QUICK READS Check out a few of our favorite articles for Design Sprint planning: ○ Is a Design Sprint right for you? ○ What kinds of problems can you solve with a Design Sprint? ○ 10 things to know when planning a Design Sprint ○ All the materials you need to run a Design Sprint ○ The value of a Design Sprint COVER TO COVER THE BOOK Get the complete guide to Design Sprint methodology and execution. Available in paper or digital formats.
- 66. LATE SUMMER 2017
- 67. “The wisdom that you get from understanding a customer’s pain, is never something you need to backpedal on, it’s never something that you pivot on. That’s irrefutable knowledge.” David E. Weekly GOOGLE / FORMER STARTUP CEO
- 68. Q&A