Der perfekte Instagram Workflow #AFBMC
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This document discusses trends in social media marketing on Instagram from 2014 to 2018. It notes that in 2014, the Instagram feed was the primary focus, but that vertical video and stories have since become more important ways to engage users. Stories are projected to surpass feeds as the most common way people share. The document provides tips on hashtags, influencer marketing, and distributing content across different Instagram features like stories and live video.
Der perfekte Instagram Workflow #AFBMC
- 2. Peter Mestel Head of Social Media WORK – Creative Mind, Concept, Storytelling, Service Design, Influencer-Relations, Data Research – UCS since 2011 – PLAY – Polaroid, Black-/White-Film (35/120), Crossbike, Swim, Hike, stay outside – ENGAGE – German Scout Association, Member of Board (volunteer)
- 3. Sorry, Du bist in der falschen Session!
- 4. DER PERFEKTE INSTAGRAM WORKFLOW - STUFF • https://allfacebook.de/category/instagram • https://later.com/blog/ • https://blog.iconosquare.com/instagram/ • https://www.facebook.com/business/e/mobile_studio • https://www.socialmediaexaminer.com/instagram-business-the-ultimate-instagram-marketing-guide/ • https://omr.com/de/category/social/
- 6. Your Instagram is so 2014!
- 7. 2014: The Feed is the Hero 🏅
- 9. Know your Tools for Instagram Marketing • Hashtag-Strategy • Community-Management • User Generated Content (Content-Loop) • Creators & Influencer 9
- 11. Quelle. https://www.nytimes.com/2017/09/07/upshot/from-sex-object-to-gritty-woman-the-evolution-of-women-in-stock-photos.html?mcubz=0 Stephan Hoeck/Getty Images Jordan Siemens/Getty Images Der Instagram Feed prägt Kommuniktion Getty Images - “women“ - 2007 Getty Images - “women“ - 2017
- 14. The News Feed is already a competitive place Facebook, 2014 https://www.facebook.com/business/news/update-to-facebook-news-feed
- 15. Vertical First!
- 17. Vertical is the new Hero 🏅
- 21. We expect Stories are on track to overtake posts in feeds as the most common way people share across all social apps. Mark Zuckerberg, 2018
- 23. Distribute!
- 24. USER Redaktion
- 25. USER Redaktion
- 26. USER
- 28. Instagram Feed organic Instagram Feed paid Hashtags Locations Instagram Stories Instagram Stories paid Instagram Live Video Message Channels {
- 29. Instagram Feed organic Instagram Feed paid Hashtags Locations Instagram Stories Instagram Stories paid Instagram Live Video Hashtags Locations
- 30. SEEMLES
- 35. Workflow
- 37. Drive 2 Brand Qualify Convert Brand Awareness Conversion
- 38. Goody
- 39. Content 2018: 1. Darf nicht viel kosten 2. Darf nicht länger als sechs Sekunden sein 3. Muss überall und immer verfügbar sein 4. Muss möglichst passiv zu konsumieren sein 5. Alles ist Content 6. Content ist UnterhaltunngFull Keynote of Alex Chung from Giphy: https://www.youtube.com/watch?v=ywIpxMqA_qs