Describe the different types of qualitative analysis and indicate whic.docx
- 1. Describe the different types of qualitative analysis and indicate which is most persuasive. Solution A qualitative analysis or a research is based on the collection and analysis of non-numeric data like words or pictures. Qualitative methods have three distinct dimensions which are as follows: 1. Understanding Concept 2. Understanding People 3. Understanding Interaction Four major types of qualitative research are: 1. Phenomenology - The analysis of data is done by getting access to individuals life-worlds, which is actually their world of experience. This can be done by conducting in-depth interviews. In this analysis the commonalities across individuals are sought. Once the data is collected it will be analyzed and report will be prepared based on the collected data and understandings. 2. Ethonography - It is a analysis based on the study of a group of people based on their culture. People from same or similar culture share beliefs, customs, rituals, practices and language norms. This will be highly effective in analyzing data qualitatively. The data that are collected in this method of analysis are based on the cultural standards, insider's perspective, external and social scentific view. 3. Grounded Theory - Here the analysis is based on the theoretical approach. The major characteristics of grounded theory are Fit, Understanding, Generality and control. Theories provide explanation and they tell us how and why of any situiation. 4. Case Study - In this analysis the various cases are considered and in-depth analysis is performed to study the variations and deviations. In all the above steps Data coding and analysis takes place. Data Analysis is done in three different steps and they are:
- 2. 1. Open Coding -Â Â Reading transcripts 2. Axial Coding - Organizing concepts 3. Selective Coding - Focusing on main ideas Phenomenology is the most pursuasive method of qualitative analysis since the data is sought directly from the individuals. Hence this can be relied upon thoroughly.