Design Beyond the Screen - Tony Aube at AmuseConf 2019
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The document outlines the innovative design process behind Osmo, a hands-on educational tool utilizing augmented reality for children aged 3-12. It discusses key design decisions that eschew traditional electronic interfaces, emphasizing the synergy of digital and physical experiences, and offers insights into the company's business model and testing methodologies. The creator advocates for redefining augmented reality and sees future potential in merging AR with interactive platforms.
Design Beyond the Screen - Tony Aube at AmuseConf 2019
- 3. Disclaimer:
- 4. Inventing Osmo Lesson Learned Design Process Redefining AR 1 2 3 4
- 5. 1
- 7. Mirror
- 9. • Started 5 years ago • Selling in 55+ countries • Used in 35,000 schools • Acquired by Byjus for $120M
- 10. How it began…
- 11. JéromePramod
- 12. Computer Vision
- 13. What if we gave computer vision to iPads?
- 16. What is the purpose of Osmo?
- 17. Hands-on
- 19. Screen Addiction
- 20. “Healthy”
- 22. Start with why
- 23. A new UI
- 24. Mouse Touch screen Keyboard
- 26. mental model
- 27. Focus on design
- 33. AR is a magic trick
- 35. No whiteboard 2
- 41. ?
- 44. No electronics 3
- 49. Keep the interaction in the real world 4
- 50. Hands-on
- 56. 5 Sell the hardware, give the software
- 57. free$ forever!
- 58. Healthy
- 62. Business model should provides the correct incentives for your product
- 64. No vision markers No whiteboard No electronics Keep interaction in the real world Sell the hardware
- 65. 2
- 71. The combination of digital & physical must be better than the sum of its part
- 72. Most important! The combination of digital & physical must be better than the sum of its part
- 73. Tangram
- 76. Intuitive, clear relationship between screen & table
- 77. Combined UX is better than the sum of its parts
- 81. Better than the sum of its parts
- 82. Could I create a better experience? physical-only Could I create a better experience? screen-only
- 83. 3
- 84. Pen & paper 1
- 86. Photo & video 2
- 87. Create a drawing game using our characters ”“
- 91. Web & mobile prototyping tools
- 93. Photos & videos are your best friends
- 96. Wizard of Oz 3
- 99. Duet Photoshop
- 100. SideCar
- 103. Find low cost ways to explore, communicate and validate your ideas Without requiring engineering Wizard of Oz
- 104. Fake it till you make it
- 105. QR codes 4
- 110. Build the infrastructure upfront to help you iterate quickly
- 111. Test, test, test 5
- 112. Test every Thursdays
- 114. Coordinator
- 119. Testing Testing should be “casual” not an “event” Remove the burden of logistics from the creative team Everybody tests Record everything
- 120. Pen & paper Photos & videos Wizard of Oz QR codes Test, test, test 1 2 3 4 5
- 121. 4
- 124. What 3D software do you use?
- 125. ???
- 130. AR in 2019:
- 131. Our definition of AR is too constrained
- 133. +
- 138. We need to redefine AR
- 140. is the most important ingredient of AR AI
- 141. Smart speakers
- 142. Read Along with Disney
- 148. The future of AR will be BORING
- 149. video platform AR is the next
- 150. video platform AR is the next computing platform
- 156. this is a toy“ ”
- 160. Thank you!