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Design for Productive Discourse
Turning Conflict Into Collaboration
David Dylan Thomas
Senior Experience Designer, Think Company
@movie_pundit
Should this person drive this car?
How might this person drive this car?
how conversations
versus
should conversations
Design for Productive Discourse
Design for Productive Discourse
“Over a period of years I kept meeting people of great
decency who had different world views. But there wasn’t a
place where they could meet to bring out the best in each
other and find answers that each hadn’t considered.”
- Robert Fersh, President, Convergence
Design for Productive Discourse
Today we think about political
discourse as a zero sum game
Design for Productive Discourse
The Fundamental
Attribution Error
Design for Productive Discourse
Design for Productive Discourse
Design for Productive Discourse
Design for Productive Discourse
Design for Productive Discourse
The internet is where you go to find
people who are doing it wrong and
tell them they’re doing it wrong.
Design for Productive Discourse
what if the conversation was the service?
Ronnie Polaneczky
Design for Productive Discourse
argument replaces community
Design for Productive Discourse
Design for Productive Discourse
Design for Productive Discourse
Teresa Shook
Design for Productive Discourse
ok. now that you’re really angry,
buy these yoga pants!
Design for Productive Discourse
Design for Productive Discourse
Design for Productive Discourse
Design for Productive Discourse
Design for Productive Discourse
Design for Productive Discourse
Design for Productive Discourse
Design for Productive Discourse
We put the least amount of effort possible into
how this place looks so you should put the least
amount of effort possible into how you conduct
yourself.
Design for Productive Discourse
it’s not just about anonymity
people can be crappy when they use their real names
it is about setting the standard
and modeling good behavior
collaboration versus hierarchy
hierarchy says this is how it should
be and there should be no deviation
it already knows the answer. it is exclusive and non-learning.
collaboration says here is a
problem we can solve together
it searches for continuously better answers. it is inclusive and learning.
Design for Productive Discourse
how we talk about race is
hierarchical
Design for Productive Discourse
the problem with this approach
is that it treats n00bs like trolls
to speak meaningfully about
race is a skill
Twitter allows no room for error
knowing how not to do something
is not the same as knowing how to
and the outrage ecosystem only tells you how not to do something
you can’t think out loud about race
the way you can about technology
What’s the opposite of a racist?
We don’t even have the language to describe
how to do it right but we have plenty of words
to describe how to do it wrong
this approach punishes bad actors,
but it also stifles social innovation
Design for Productive Discourse
most of our content is should-
oriented, not how-oriented
it’s not that we should stop having
should discussions, it’s just that
THAT’S ALL WE EVER DO!
and if that’s all we ever do, the best
we can hope for is a bureaucracy
so what can we do?
let’s call out good behavior
when you celebrate something, you get more of it
#WokeCinema
Positive Exemplars
provide tools for good behavior
toolkit (not rulebook) for how to talk about race, gender
Civil Comments
rate before you post
ReThink
A 14 year old figured this out
ask better questions
ask the questions we can all align on
How can we get healthier food
into the supermarket?
How can we work together to shift
consumer demand to healthier
consumption?
How might this person drive this car?
How do we do a better job of moving people?
what does a productive conversation
about race actually look like?
once we agree on that, then we
can talk about how to have one
create new platforms for better conversations
ones specifically designed to facilitate how conversations
thinking beyond comments
what were they for in the first place?
we can uproot or downvote,
but what if there was an “ideate” button?
what if there was a “collaborate to make this better” button?
can we do this digitially?
Design for Productive Discourse
Design for Productive Discourse
Design for Productive Discourse
start using design language
for things other than design
“As a _______, I would
like to _____, so that I
can _____.”
start using design language
for things other than design
“As a woman, I would like to
be paid as much as a man, so
that I can pay off my student
loans.”
problem-based procurement
describing the problem, not the solution
use design approaches
spend time with each other before we start coming up with policy for each other
“Marvelous technology is at our disposal and instead of reaching
up for new heights, we try to see how far down we can go.”
- Eric Bogosian, Talk Radio
Three Rules of Productive
Discourse
2. Neither of us will win.
3. We are here to create something new.
1. Neither of us has the answer.
next time you see somebody doing it
wrong, ask yourself if there’s a How
Conversation to be had
let’s talk
Thanks!
David Dylan Thomas
@movie_pundit

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Design for Productive Discourse