sustainable communities
      between city & countryside




by StudioTAO
of TEKTAO Urban Planning and Design, Shanghai
project partners:
DESIS Network Design for Social Innovation and Sustainability
College of Design&Innovation, Tongji University, Shanghai
                 francesca valsecchi
                 ECSEL 2012 Second Round Application
                 February 2012, Shanghai
research based design intervention in the rural China,
that aims to achieve more sustainable and fair
social and economic balance between city and countryside.
With our design practice we are experimenting
at crossroads of academy and industry,
and we involve stakeholder
from both research and business fields
in the social innovation challenges and impact.
bridging
                                  the city and the countryside
                                 through heritage, knowledge
                                     & resources exchange            38C 0M 100Y 0K
                                                                     171R 208G 55B
                                                                     HEX #ABD037
                                                                     60C 51M 51Y 20K
                                                                     102R 103G 102B
                                                                     HEX #666766
We push alternative      We involve local           Who benefits:
sustainable proposal     communities in the         proactive citizenship
for contemporary urban   design actions.            that looks for local
sprawl.                  We design                  immaterial values (food,
We work to find          communication,             crafts, heritage artefacts)
bottom-up sustainable    services and experiences   and local farmers,
developing way           contributing to            craftsmen
by “design thinking”,    reconstruction of          that produce with
to integrate urban and   knowledge identity         heritage values,
rural resources.         by the villagers.          social meaning
                                                    and quality factors.
3 ongoing main projects




                                                                        remraf




   agri-culture design                    mobile technology based                     crafts heritage
   food culture &Seeds
            Seedsproduction     by   by
                                          community services                          preservation




Seeds
    Seeds
      by       by
                               by    by                                                                          Seeds    by




   Two piece of land where                Extended research                           Several bamboo
   approach with the local farmers        and prototyping                             crafting workshops
   the concept and practice               of technology based systems                  Seeds by
                                                                                      around the islands
                                                                                                                          by

   of organic based agriculture           (mobile, internet of things)                and some new crafts objects
   and explore                            to support                                  co-designed
   direct farmers-citizens                rural-urban connections                     wvith the artisans
   market space                           (ongoing research partnership with nokia)   http://designentwines.tumblr.com/

   (last harvest production: rice)
how we work
We develop design
concepts and
prototypes
through                             in-depth
daily field work,     field work    interviews
design and planning
of services,
communication
strategy and tools,
networking,
small scale
production.

                      ongoing
                      ethnography   prototyping




                                    participatory
                      co-design     events
current distribution
   & management system

research                                     project                  outcomes
dissemination                                outcoms                  marketspace

                                                                        taobao
                     distribution                                       online shop
                      and market                                        We recently opened
                           internally                                   our taobao shop for
                           managed                                      manage distribution.
                         hand-made                                      Not fully satisfied
                          packaging                                     by remote interactions.
                                                        bamboo
                                                        crafts
                                                                        city sustainable                 new partners
                                                                        markets and                      new projects
                                                                        public events
                                                                        We participate to                We believe local based
    dissemination                                                       public events in city,           entrepreneurship
          activity
          followed by                                          rice     farmers market, sustainability   is as positive mechanisms
                                                                        fairs, and by this we grow       for social innovation projects.
       senior research                   material                       the network of stakeholders.     We continuosly look for
             members                    production                                                       new partnerships,
          of the team
                                                                                                         collaborators,
                                                                        direct contacts                  and investors
                                                                        & committed                      of ideas and money.
                           knowledge                                    stakeholders
  design
                           production                         seeds
                                                                        We mainly distribute directly
                                                                        to people, within
  harvests                                                              network of interests where
  book                                                                  to promote the cultural values
                                                                        of the products.




          international                            research
                                                   funding
                                                                        city                             potential
          academic                                                      customers                        investments
          networks                                                                                       & partnership
          presence                  conferences
                                    and journals
                                    publications
team and organization
       structure

                   business management
                                                       38C 0M 100Y 0K
                                                       171R 208G 55B
                                                       HEX #ABD037
                                                       60C 51M 51Y 20K
                                                       102R 103G 102B            project         research   design &    management
                                                       HEX #666766
                                                                                 team                       development
                                                                                  lou yongqi
     studio tek                      studio tao                                     professor

   architecture                      design                                       cynthia xu
                                                                            project assistant
    department                       department                          francesca (myself )
                                                                             research coord.
                                               employees 5+                            serena
                                               service design                  project coord.
                                               & interaction                            diego
                                                                            research&design
                                               research projects
                                                                                      joey lei
                                                                            research&design
employees 15+
                                                                                 zhu mingjie
urban planning projects                                                              designer
                                                                                   jiang lina
                                              economic flows                         designer


                                                                                                 team structure
                                                                                                 and competences

                          scientific support
                          universities &
                          international
                          research
                          network
business                 current                impact
outlines                 constraints            evaluation
in few words             well known             what we consider
what we want             limitations and        positive indicator
to achieve               weackness point        of success


create                   organization           increase of
small scale              economic               participation to
valuable market space    self-indipendence      events we organize,
based on trust           (size constraint)      number of fellows

create                   better organization    market penetration
a culture of the local   structure among        and distribution
among the ciy            research and           efficiency of first
community                management             experimental harvest
of consumers             departments            production

envision                 lack of structure in   capacity to find
a proactive idea         market strategy        next funding
of market in which
consumers                                       foster entrepreneurs
become users                                    partnership
future works
                            We have two main tasks
                            for the near future.
                            Our cooperation with
                            the farmers will extend
                            to small production in
                            greenhouses; we aim to
                            push one step forward
                            the use of natural based
greenhouses                 cultivation techniques
experiment in the village   among the villagers.
                            Also, we will complete
                            the design a collection of
                            bamboo weaved objects;
                            together with the farmers
                            we would combine and
                            share the knowledge
                            of crafts expertise and
                            design skills.




bamboo crafts
co-designed collection
designharvests@gmail.com
http://designharvests.com
http://www.flickr.com/photos/designharvests
http://weibo.com/studiotao
http://www.douban.com/people/tektao/

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Design Harvests in short for ECSEL application

  • 1. sustainable communities between city & countryside by StudioTAO of TEKTAO Urban Planning and Design, Shanghai project partners: DESIS Network Design for Social Innovation and Sustainability College of Design&Innovation, Tongji University, Shanghai francesca valsecchi ECSEL 2012 Second Round Application February 2012, Shanghai
  • 2. research based design intervention in the rural China, that aims to achieve more sustainable and fair social and economic balance between city and countryside. With our design practice we are experimenting at crossroads of academy and industry, and we involve stakeholder from both research and business fields in the social innovation challenges and impact.
  • 3. bridging the city and the countryside through heritage, knowledge & resources exchange 38C 0M 100Y 0K 171R 208G 55B HEX #ABD037 60C 51M 51Y 20K 102R 103G 102B HEX #666766 We push alternative We involve local Who benefits: sustainable proposal communities in the proactive citizenship for contemporary urban design actions. that looks for local sprawl. We design immaterial values (food, We work to find communication, crafts, heritage artefacts) bottom-up sustainable services and experiences and local farmers, developing way contributing to craftsmen by “design thinking”, reconstruction of that produce with to integrate urban and knowledge identity heritage values, rural resources. by the villagers. social meaning and quality factors.
  • 4. 3 ongoing main projects remraf agri-culture design mobile technology based crafts heritage food culture &Seeds Seedsproduction by by community services preservation Seeds Seeds by by by by Seeds by Two piece of land where Extended research Several bamboo approach with the local farmers and prototyping crafting workshops the concept and practice of technology based systems Seeds by around the islands by of organic based agriculture (mobile, internet of things) and some new crafts objects and explore to support co-designed direct farmers-citizens rural-urban connections wvith the artisans market space (ongoing research partnership with nokia) http://designentwines.tumblr.com/ (last harvest production: rice)
  • 5. how we work We develop design concepts and prototypes through in-depth daily field work, field work interviews design and planning of services, communication strategy and tools, networking, small scale production. ongoing ethnography prototyping participatory co-design events
  • 6. current distribution & management system research project outcomes dissemination outcoms marketspace taobao distribution online shop and market We recently opened internally our taobao shop for managed manage distribution. hand-made Not fully satisfied packaging by remote interactions. bamboo crafts city sustainable new partners markets and new projects public events We participate to We believe local based dissemination public events in city, entrepreneurship activity followed by rice farmers market, sustainability is as positive mechanisms fairs, and by this we grow for social innovation projects. senior research material the network of stakeholders. We continuosly look for members production new partnerships, of the team collaborators, direct contacts and investors & committed of ideas and money. knowledge stakeholders design production seeds We mainly distribute directly to people, within harvests network of interests where book to promote the cultural values of the products. international research funding city potential academic customers investments networks & partnership presence conferences and journals publications
  • 7. team and organization structure business management 38C 0M 100Y 0K 171R 208G 55B HEX #ABD037 60C 51M 51Y 20K 102R 103G 102B project research design & management HEX #666766 team development lou yongqi studio tek studio tao professor architecture design cynthia xu project assistant department department francesca (myself ) research coord. employees 5+ serena service design project coord. & interaction diego research&design research projects joey lei research&design employees 15+ zhu mingjie urban planning projects designer jiang lina economic flows designer team structure and competences scientific support universities & international research network
  • 8. business current impact outlines constraints evaluation in few words well known what we consider what we want limitations and positive indicator to achieve weackness point of success create organization increase of small scale economic participation to valuable market space self-indipendence events we organize, based on trust (size constraint) number of fellows create better organization market penetration a culture of the local structure among and distribution among the ciy research and efficiency of first community management experimental harvest of consumers departments production envision lack of structure in capacity to find a proactive idea market strategy next funding of market in which consumers foster entrepreneurs become users partnership
  • 9. future works We have two main tasks for the near future. Our cooperation with the farmers will extend to small production in greenhouses; we aim to push one step forward the use of natural based greenhouses cultivation techniques experiment in the village among the villagers. Also, we will complete the design a collection of bamboo weaved objects; together with the farmers we would combine and share the knowledge of crafts expertise and design skills. bamboo crafts co-designed collection