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Ecodesign to be prosumer
       Giulia Ferrari
Why
                        Ecodesign?




credits: Getty Images
Our goal


                          The territory is inhabited by us,
                        so we know exactly what that needs.


                To be PROSUMERS: aware of our choices and
                      responsible towards environment.
                         To educate to critical thinking,
                          not just let us live, but to live.
credits: Getty Images
CONTENT


          1. Introduction
          2. Concurrent (or Simultaneous) Ecodesign
          3. Guidelines of Ecodesign
          4. Let’s be prosumer since now!




credits: Getty Images
Introduction




                                       5
credits: Getty Images
SUSTAINABLE DEVELOPMENT
• 1987, United Nations, Brundtland Commission:
 development that "meets the needs of the
 present without compromising the ability of
 future generations to meet their own needs.”

• 2011, Michael Thomas Needham: "as the
 ability to meet the needs of the present while
 contributing to the future generations’
 needs.“ (There is an additional focus on the present
 generations' responsibility   to   improve    the   future
 generations' life).


                                              wikipedia.com   credits: Getty Images
SUSTAINABLE DEVELOPMENT
Scheme




                   wikipedia.com   credits: Getty Images
SUSTAINABLE DEVELOPMENT
Scheme
Systemic vision: economy exists inside the society
and both exist in the natural environment.




                    Economy


                     Society
                  Environment             defined
                                          territory
                                          (local)     credits: Getty Images
SUSTAINABLE DEVELOPMENT
The Three E’s Balance Rule
“The Three E’s”: Equity, Economy and Ecology.
(Agenda 21*)
  • Equity: to take joint action, encouraged by consultation
  among the various levels of government, to ensure
  conditions for human well-being (safety, health, education)
  for all the people in the world.
  • Economy: to produce and maintain the maximum added
  value within the territory, first exploiting actual resources.
  • Ecology: to enhance and protect the environment as a
  "distinctive element" of the territory.

*Agenda 21 is an action agenda for the United Nations , other multilateral
organizations, and individual governments, with regards to sustainable
development, product of the UN Conference on Environment and
Development (UNCED) held in Rio de Janeiro, Brazil, in 1992.

                                                             wikipedia.com   credits: Getty Images
Concurrent
                        Ecodesign




                                     10
credits: Getty Images
CUNCURRENT ECODESIGN (CED)
         (L. Bistagnino, C. Lanzavecchia, G. F. Micheletti)


         • Design methodology
         • Includes the Cuncurrent Engineering
            (design of single products in a “eco way”)
         • Organizational tool to deal with the
            management of complexity
         • Goal: to pursue the sustainable
            development in a broad sense




credits: Getty Images
CUNCURRENT ECODESIGN (CED)
         (L. Bistagnino, C. Lanzavecchia, G. F. Micheletti)



                                                     Ecodesign Guidelines
                                                                                         Fuzzy Logic
                              Data Banks                                               (“Smart” products)

                                                         Analyses of Value

           Eco-Softwares             Time to Market                                 Standards        Eco-Standards

                                                             Functional
                                                              analyses
                                                                                                            Strategic
            MIPS                            Production                       Concept
      (Material Intensity
                                                                                                             Design
       per Unit Service)
                            Softwares                    DESIGN PROCESS                    Just in Time

                                                                                                        Industrial
                                                   Design and
                                                                      Development                       Symbiosis
                                                   engineering
                                                                                                       (inputs/outputs
                   Digital
                                    Workshops                                        Total Quality        exchange)
                 co-creation
               (Cradle to Cradle)                    Digital co-creation                          Design
                                                                                                of Services
                                                CUNCURRENT ENGINEERING

                                        Ecolabel                                     Ecoaudit

                                             CUNCURRENT ECODESIGN
credits: Getty Images
Guidelines
                            of
                        Ecodesign




                                     13
credits: Getty Images
GUIDELINES OF ECODESIGN
     •    Ecodesign regards all the life cycle of a product, from
          “Cradle to Cradle” (Michael Braungart, Bill McDonough),
          from
          raw materials
          to production
          to waste management
          to reintroduction of waste as raw material.

                                product/+service
                   Cradle
                                waste to resource


     •    We have to go beyond the appearance and
          understand its whole life cycle: a green product
          is not only that made of recycled or
          recyclable materials!




credits: Getty Images
GUIDELINES OF ECODESIGN
     1. Precycling: avoid the production of waste upstream.

     2. “Cradle to cradle” design.

     3. Evaluation of the environmental impact of the
        product before its production.

     4. Design for reduction: avoid oversize, reduce
        thicknesses and quantity of material, dematerialization,
        integrate more functions.

     5. Optimization of energy consumption (in production and
          use).




               C. Lanzavecchia, Il fare ecologico, Time&Mind Edizioni, Torino 2004




credits: Getty Images
GUIDELINES OF ECODESIGN
     6. Green technologies.

     7. Avoid glues and varnished with chemicals (maybe
          replace with joints).

     8. Reduce non-renewable resources and prefer
        renewable resources in short cycle (results of seasonal
          harvests).

     9. Reduce materials with an heavy “rucksack” (amount
          of material taken from the environment for the production, use and
          disposal of a product).

     10. Use of recycled materials or, if not possible, of
         recyclable materials (and facilitate their transport and
          recycle).



               C. Lanzavecchia, Il fare ecologico, Time&Mind Edizioni, Torino 2004




credits: Getty Images
GUIDELINES OF ECODESIGN
     11. Create production and consumption systems,
         respecting biodiversity, local cultures and human
         rights.

     12. Industrial symbiosis: integrated factories (zero
          waste, zero emissions).

     13. Reduce water consumption (in production and use). and
         use non-potable water for industrial uses.

     14. Design packaging in parallel to product (to avoid
          further environmental costs in logistics).

     15. Minimize transport consumption.




               C. Lanzavecchia, Il fare ecologico, Time&Mind Edizioni, Torino 2004




credits: Getty Images
GUIDELINES OF ECODESIGN
     16. Replace products with corresponding services.

     17. Minimize noises increasing less possible the
         quantity of insulating material.

     18. Equal lifetime of components or partially
         replacement of them (maintenance and upgrade).

     19. Modularity and standardization.

     20. Mark materials and reuse “in cascade”
          (e.g.: in a car from the bumper to the dashboard to mats)


               C. Lanzavecchia, Il fare ecologico, Time&Mind Edizioni, Torino 2004




credits: Getty Images
GUIDELINES OF ECODESIGN
     21. Long-life items, unless they are subjected to
         considerable technological upgrade and improvement
         towards sustainability.

     22. Use a single material or compatible materials
         families or reduce the coexistence of different
         materials (screws and nails included).

     23. Design for Assembly and Disassembly (if the previous
          is not possible).

     24. Design for Components.


               C. Lanzavecchia, Il fare ecologico, Time&Mind Edizioni, Torino 2004




credits: Getty Images
Let’s be
                        prosumer
                        since now!




                                     20
credits: Getty Images
GREEN PRODUCTS ARE
      REALLY ECODESIGNED?
      • Check books on green design
      products and reflect if they apply
      actually Ecodesign guidelines.
      • Remember: not all products,
      which the market tell us are eco,
      are actually like that! The market
      lives of marketing and exploits
      values and ideas it wants
      through communication!




credits: Getty Images
SOME PRODUCTS ARE
      ECODESIGNED…NOT
      INTENTIONALLY!
      • Surf the web to find 2
        products which apply one or
        more guidelines of
        Ecodesign (possibly different
        guidelines).
      • Underline CED guidelines.
      • Remember: be critical!




credits: Getty Images
…and remember:
                        not just let us live, but to live.




credits: Getty Images

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Ecodesign to be prosumer workshop on ecodesign

  • 1. Ecodesign to be prosumer Giulia Ferrari
  • 2. Why Ecodesign? credits: Getty Images
  • 3. Our goal The territory is inhabited by us, so we know exactly what that needs. To be PROSUMERS: aware of our choices and responsible towards environment. To educate to critical thinking, not just let us live, but to live. credits: Getty Images
  • 4. CONTENT 1. Introduction 2. Concurrent (or Simultaneous) Ecodesign 3. Guidelines of Ecodesign 4. Let’s be prosumer since now! credits: Getty Images
  • 5. Introduction 5 credits: Getty Images
  • 6. SUSTAINABLE DEVELOPMENT • 1987, United Nations, Brundtland Commission: development that "meets the needs of the present without compromising the ability of future generations to meet their own needs.” • 2011, Michael Thomas Needham: "as the ability to meet the needs of the present while contributing to the future generations’ needs.“ (There is an additional focus on the present generations' responsibility to improve the future generations' life). wikipedia.com credits: Getty Images
  • 7. SUSTAINABLE DEVELOPMENT Scheme wikipedia.com credits: Getty Images
  • 8. SUSTAINABLE DEVELOPMENT Scheme Systemic vision: economy exists inside the society and both exist in the natural environment. Economy Society Environment defined territory (local) credits: Getty Images
  • 9. SUSTAINABLE DEVELOPMENT The Three E’s Balance Rule “The Three E’s”: Equity, Economy and Ecology. (Agenda 21*) • Equity: to take joint action, encouraged by consultation among the various levels of government, to ensure conditions for human well-being (safety, health, education) for all the people in the world. • Economy: to produce and maintain the maximum added value within the territory, first exploiting actual resources. • Ecology: to enhance and protect the environment as a "distinctive element" of the territory. *Agenda 21 is an action agenda for the United Nations , other multilateral organizations, and individual governments, with regards to sustainable development, product of the UN Conference on Environment and Development (UNCED) held in Rio de Janeiro, Brazil, in 1992. wikipedia.com credits: Getty Images
  • 10. Concurrent Ecodesign 10 credits: Getty Images
  • 11. CUNCURRENT ECODESIGN (CED) (L. Bistagnino, C. Lanzavecchia, G. F. Micheletti) • Design methodology • Includes the Cuncurrent Engineering (design of single products in a “eco way”) • Organizational tool to deal with the management of complexity • Goal: to pursue the sustainable development in a broad sense credits: Getty Images
  • 12. CUNCURRENT ECODESIGN (CED) (L. Bistagnino, C. Lanzavecchia, G. F. Micheletti) Ecodesign Guidelines Fuzzy Logic Data Banks (“Smart” products) Analyses of Value Eco-Softwares Time to Market Standards Eco-Standards Functional analyses Strategic MIPS Production Concept (Material Intensity Design per Unit Service) Softwares DESIGN PROCESS Just in Time Industrial Design and Development Symbiosis engineering (inputs/outputs Digital Workshops Total Quality exchange) co-creation (Cradle to Cradle) Digital co-creation Design of Services CUNCURRENT ENGINEERING Ecolabel Ecoaudit CUNCURRENT ECODESIGN credits: Getty Images
  • 13. Guidelines of Ecodesign 13 credits: Getty Images
  • 14. GUIDELINES OF ECODESIGN • Ecodesign regards all the life cycle of a product, from “Cradle to Cradle” (Michael Braungart, Bill McDonough), from raw materials to production to waste management to reintroduction of waste as raw material. product/+service Cradle waste to resource • We have to go beyond the appearance and understand its whole life cycle: a green product is not only that made of recycled or recyclable materials! credits: Getty Images
  • 15. GUIDELINES OF ECODESIGN 1. Precycling: avoid the production of waste upstream. 2. “Cradle to cradle” design. 3. Evaluation of the environmental impact of the product before its production. 4. Design for reduction: avoid oversize, reduce thicknesses and quantity of material, dematerialization, integrate more functions. 5. Optimization of energy consumption (in production and use). C. Lanzavecchia, Il fare ecologico, Time&Mind Edizioni, Torino 2004 credits: Getty Images
  • 16. GUIDELINES OF ECODESIGN 6. Green technologies. 7. Avoid glues and varnished with chemicals (maybe replace with joints). 8. Reduce non-renewable resources and prefer renewable resources in short cycle (results of seasonal harvests). 9. Reduce materials with an heavy “rucksack” (amount of material taken from the environment for the production, use and disposal of a product). 10. Use of recycled materials or, if not possible, of recyclable materials (and facilitate their transport and recycle). C. Lanzavecchia, Il fare ecologico, Time&Mind Edizioni, Torino 2004 credits: Getty Images
  • 17. GUIDELINES OF ECODESIGN 11. Create production and consumption systems, respecting biodiversity, local cultures and human rights. 12. Industrial symbiosis: integrated factories (zero waste, zero emissions). 13. Reduce water consumption (in production and use). and use non-potable water for industrial uses. 14. Design packaging in parallel to product (to avoid further environmental costs in logistics). 15. Minimize transport consumption. C. Lanzavecchia, Il fare ecologico, Time&Mind Edizioni, Torino 2004 credits: Getty Images
  • 18. GUIDELINES OF ECODESIGN 16. Replace products with corresponding services. 17. Minimize noises increasing less possible the quantity of insulating material. 18. Equal lifetime of components or partially replacement of them (maintenance and upgrade). 19. Modularity and standardization. 20. Mark materials and reuse “in cascade” (e.g.: in a car from the bumper to the dashboard to mats) C. Lanzavecchia, Il fare ecologico, Time&Mind Edizioni, Torino 2004 credits: Getty Images
  • 19. GUIDELINES OF ECODESIGN 21. Long-life items, unless they are subjected to considerable technological upgrade and improvement towards sustainability. 22. Use a single material or compatible materials families or reduce the coexistence of different materials (screws and nails included). 23. Design for Assembly and Disassembly (if the previous is not possible). 24. Design for Components. C. Lanzavecchia, Il fare ecologico, Time&Mind Edizioni, Torino 2004 credits: Getty Images
  • 20. Let’s be prosumer since now! 20 credits: Getty Images
  • 21. GREEN PRODUCTS ARE REALLY ECODESIGNED? • Check books on green design products and reflect if they apply actually Ecodesign guidelines. • Remember: not all products, which the market tell us are eco, are actually like that! The market lives of marketing and exploits values and ideas it wants through communication! credits: Getty Images
  • 22. SOME PRODUCTS ARE ECODESIGNED…NOT INTENTIONALLY! • Surf the web to find 2 products which apply one or more guidelines of Ecodesign (possibly different guidelines). • Underline CED guidelines. • Remember: be critical! credits: Getty Images
  • 23. …and remember: not just let us live, but to live. credits: Getty Images