Design in Startups
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The document discusses design in startups, highlighting the importance of creating outcomes that simplify users' experiences rather than merely producing aesthetically pleasing artifacts. It emphasizes user research, rapid prototyping, and experimentation to develop solutions that effectively address user pain points. The content underscores the principle of iterating designs based on user feedback to build successful products.
Design in Startups
- 1. Oct 31, 2015 DESIGN IN STARTUPS STARTUP CAREER DAY By Mike Chen
- 4. Minitheory specialises in product design We design based on how people think and behave Research Competitor Research Analytics Stakeholder Interviews Guerilla Testing Analysis of Data, Models and Systems Ideation & Exploration Whiteboarding Lo-fi Sketching Paper Prototypes User Flow and Scenarios Design Visual Design UI Style Guide Design Specifications Prototype Clickable wireframes Interactions + Animations Usability Testing
- 5. Guiding principles 1. Technology should make life simpler 2. Design based on how people think, work and behave 3. Design to solve problems, not to paint pretty pictures 4. Experiment, fail fast and iterate We want to make software simple and useful We love computers, but it’s unfortunate that some software makes us feel like idiots. We want to change that. We expect software to be intuitively designed - and ultimately, useful.
- 14. What is Design?
- 15. Is it about making beautiful things? Mercury Watch by ZIIIRO. Image Credit: Fancy.com
- 16. “the products of design are just the means to an end... this implies that design is a field of outcomes and consequences more than one of artifacts.” Excerpt From: Frank Chimero. “The Shape of Design.” The Shape of Design by Frank Chimero. Image Credit: #incipitreadings
- 17. Creating outcomes Not creating artifacts What we create is a means to an end What is design?
- 19. Behavioral outcome Image Credit: Candy Crush Soda by King
- 20. Emotional outcome Image Credit: Inside Out by Pixar. Article by Huffington Post.
- 21. Emotional outcome Image Credit: Inside Out by Pixar. Article by Huffington Post.
- 22. Physiological outcome Image Credit: Lounge Chair with Ottoman by Charles Eames
- 23. What outcomes can design create for startups?
- 24. Imagine for a minute you run an ecommerce startup
- 25. Behavioral outcome Find a specific product easily Browse if not sure what to buy Checkout and buy
- 26. Behavioral outcome Checkout and buy Ka-ching!
- 28. Emotional outcome Removing friction Encourages impulse buys
- 29. Sign up Invite friends Enter credit card Log in everyday Facebook! And the list goes on...
- 30. How do we create these outcomes?
- 31. Jump into Photoshop? Image credit: Adobe
- 33. Run experiments! Image credit: RCA Records
- 34. Run experiments! Image credit: RCA Records
- 35. Expected Outcome Hypothesis Run the Experiment Feedback & Research Analysis Create the Prototype MVP Lean UX. Jeff Gothelf
- 36. Becoming a Lean UX Guru. Startitup. Is the problem painful enough? Does my solution solve it? Different outcomes needed at different stages of a startup
- 37. Learn about your users goals and pain points through user research Resources for user research “Just Enough Research” by Erika Hall, “Interviewing Users” by Steve Portigal
- 38. A persona summarises similar behavioural patterns Pain point: Wine is inaccessible for beginners Solution?
- 39. A personal transportation that “will be to the car what the car was to the horse and buggy” Reality ● slower than a bicycle ● but much more expensive ● can’t be ridden on the road ● can’t be put in a car/bus/train ● people got laughed at for riding on it It didn’t fit into people’s lives, and didn’t solve problems people had. The Segway
- 40. Lean UX Week. Luxr Rapid prototypes test market assumptions, and use customer feedback to evolve the design faster and reduce waste.
- 41. Make your ideas real… Really fast! And the fastest tools:
- 43. Example Usability Test with a Paper Prototype. Blue Duck Labs
- 44. Prototyping for Elmo’s Monster Maker iPhone App. IDEO. Projectors and pico projectors can be used to manipulate the environment. Google glass was prototyped in a day using a pico- projector, chopsticks and a coat hanger. No programming skills or software? Simply edit your drawings as an animated movie. Helpful Rapid Prototyping Methods and tools to bring Digital Ideas to Life Fast. Chief Disruption Officer
- 45. Work ugly, quick and dirty. Get out and test it
- 46. Ugly? WTF?
- 47. Lean UX Week. Luxr THINK release MAKE release MAKE release MAKE time Risk(unvalidated effort)
- 48. Lean UX Week. Luxr Risk(unvalidated effort) time
- 49. How to build a minimum viable product. Fast Monkeys
- 52. Any questions? Mike Chen Co-founder & CEO @slidbook mike@minitheory.com Thanks for your kind attention.
- 53. Mike Chen Co-founder & CEO @slidbook mike@minitheory.com
- 54. COPYRIGHT INFORMATION All materials belong to their respective copyright owners. Despite my best efforts to attribute, if there’s anything you’d like to change, please contact mike at minitheory.com. These slides are distributed under the Creative Commons Attribution-NonCommercial-ShareAlike license. This means you can remix, tweak and build upon these slides and distribute them for non-commercial purposes (such as teaching), as long as you give credit and license your new creation under identical terms. To find out more, click here.