Usability and design tools for local government
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The document discusses various usability and design tools that can be used by local governments. It provides a list of free and paid tools for site analytics, usability testing, and design. Site analytics tools like Google Analytics are free and can gather user data. Usability testing tools like TreeJack, Silverback App, and Morae allow testing navigation structures and observing user behavior. Design tools like 5 Second Test and Mockingbird provide quick feedback on designs and allow developing wireframes in the browser.
Usability and design tools for local government
- 2. Usability and design tools for Local Gov Michele Ide-Smith 04 March 2010
- 3. Why use automated tools? Great range of tools to gather data Find out how your users feel / behave Inform design choices Suport design process Measure / benchmark improvements They are free / cheap!
- 4. What’s available? Site analytics IA / usability testing tools Design tools
- 5. Site analytics Google Analytics Free powerful analytics tool, integrates with Google Mini search statistics SOCITM are developing a custom tool for benchmarking
- 6. IA / usability testing tools Tree Jack – test navigation structures with users Free Silverback App – screen capture of mouse clicks, picture in picture video/audio of users (Mac only ) £ Morae – similar to Silverback but enables ‘observers’ to watch tests remotely (great for convincing stakeholders ) £££
- 7. IA / Usability testing tools Crazy Egg - heat maps of where users click on page – great for making the case about use of home page real estate! £ Usabilla – get feedback on page layout – how findable is your information? £ Loop11 – test top tasks, measure task completion /abandonment rates, time to complete task, no. of pages visited ££
- 8. Design tools 5 Second test – instant user feedback on design / look and feel Free Mockingbird – develop wireframes on the fly in a browser – easy drop and drag components to add to your designs (only works in Firefox ) Free