We Are All UX Designers!
10 likes2,701 views
The document explains user experience (UX) design, emphasizing that it includes all aspects of user interaction with a company and its products. It outlines user research methods, highlights the importance of empathy in design, and describes the collaborative process of a design studio which generates and refines design ideas. Additionally, it provides a practical exercise for groups to address a specific design problem related to food waste reduction.
We Are All UX Designers!
- 1. We’re All UX Designers!! Michele Ide-Smith & Anusha Iyer Cam Creative, August 2014
- 2. Hello @camcreatives! ! We’re on Twitter! ! @micheleidesmith @anushaiyer
- 3. What is User Experience?
- 4. "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. ! - Nielsen Norman Group
- 5. “I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system.” Don Norman
- 6. It’s not just about User Interface!
- 8. “What’s more important than process is mindset. And when it comes to interaction design, that mindset is having empathy for and understanding your users, and creating something great for them.” ! – Peter Merholz
- 9. Discovery: user research methods •Interviews •Contextual observation (ethnography) •Usability testing •Card sorting •Surveys •Analytics
- 11. Stories, in the form of personas and scenarios, help others to understand and empathise with the needs of users
- 12. Want to know more?
- 13. “Design thinking is about creating a multipolar experience in which everyone has the opportunity to participate in the conversation.” - Tim Brown, IDEO
- 14. DESIGN STUDIO
- 15. What is a Design Studio? •A collaborative approach which helps teams to generate lots of design ideas quickly and refine a design solution together •A way to explore, and gain a shared understanding of, users’ problems •Fun!
- 16. Who takes part? A design studio works best when you invite a wide range of people with different skills including designers, developers, project managers, product managers, marketing, sales, customer support
- 17. How does it work? 1.Explore the design problem 2.Ideation and sketching (individually) 3.Present design ideas to the group 4.Review and critique design ideas 5.Iterate and refine design concept (group) 6.Pitch design concepts
- 18. Meet Joanna and her family
- 19. Each year 30-50% of the food produced in the world is thrown out. ! Joanna feels frustrated about food waste. She is a busy, working Mum and wants to do something positive to reduce her family’s food waste to a minimum. ! Design a solution which helps Joanna and her family to reduce her family’s food waste each week.
- 20. Get yourselves into groups
- 21. Keep to time!
- 22. #1 - Explore the design problem • Read the design problem and persona •Think about how to solve the persona’s problem and pain points 5 minutes
- 23. #2 - Individual ideation / sketching •Sketch as many design ideas as possible 10 minutes
- 24. #3 - Present back to your group • Explain your design ideas and how they solve the design problem and persona’s pain points ! ! ! 10 minutes
- 25. #4 - Critique the designs • Review all the designs •Which ones are worth taking forward? •Don’t be precious! They’re just sketches… ! 15 minutes
- 26. #5 - Refine the designs together • Working in your group, take the best ideas and refine them •Nominate someone to sketch the new design ! 15 minutes
- 27. #6 - Pitch! • Pitch your design concept •Tell a story about how the design solves the user’s problem and pain points ! 15 minutes
- 28. Let’s recap… •Diverge and generate lots of design ideas quickly - good for concept generation •Converge on the best designs •Helps the team explore a problem space and buy into designs early on •Focuses on solving users’ problems
- 29. Thank you to our sponsors: Hiring at http://www.jagex.com/careers/jobs/
- 30. Any questions? ! Thank you :)