Social media in Fenland, Cambridgeshire
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The document summarizes the use of social media by Fenland District Council in Cambridgeshire, England to engage with residents. It describes setting up an online platform called ShapeYourPlace to allow residents to discuss local issues and receive responses from public agencies. Initial engagement was challenging due to the rural population's digital exclusion and diversity. Through partnership with local organizations and iterative testing, ShapeYourPlace launched with moderation and translation support. Residents began using the site to report issues like unsafe crossings, which were then addressed. The project expanded engagement and saw increasing participation from community members and local leaders.
![For more information Michele Ide-Smith, Web Strategy Manager Cambridgeshire County Council Phone: 01223 699710 Twitter: @micheleidesmith Blog: http://www.ide-smith.co.uk Email: [email_address] Andy Allsopp, Head of Communications Cambridgeshire County Council Phone: 01223 699280 Twitter: @andyallsopp Email: [email_address]](https://image.slidesharecdn.com/lgcomms-cambscc-110122161859-phpapp02/85/Social-media-in-Fenland-Cambridgeshire-40-320.jpg)
Social media in Fenland, Cambridgeshire
- 1. Social Media in Fenland Andy Allsopp, Head of Communications Michele Ide-Smith, Web Strategy Manager January 2011
- 2. The Communications context Audience Money Localism
- 3. A little bit of background…
- 4. The rural Fenland district in North Cambridgeshire has a large agricultural industry, which attracts migrant workers from Europe, but suffers from socio-economic deprivation
- 5. Challenges in Wisbech Socio-economic, rural deprivation Large migrant worker population Digital exclusion – IT skills and access Hard-to-engage groups (migrant workers, youth, older people, disabled people, time pressured 25-40’s)
- 6. Engagement challenges Poor attendance at Neighbourhood Panel meetings Attendees not representative of the wider community No way to record results of engagement activity and make them visible
- 7. How we did it
- 9. We asked the community what they wanted
- 10. 1 survey and 8 focus groups with residents, facilitated by outreach workers. 3 rounds of iterative usability testing
- 11. And involved stakeholders in designing the solution
- 12. Workshop based on the social media game (Wilcox and Kanter) Participants devised solutions to resident scenarios, using cards to represent social media tools
- 13. The solution
- 15. Moderated by local community centre volunteers
- 16. Google auto-translation feature and translation support provided by volunteers at the Rosmini
- 17. The issue map on ShapeYourPlace
- 18. What do residents talk about on ShapeYourPlace?
- 20. An issue is raised …
- 21. … and public sector agencies respond
- 22. Some issues get fixed, but sometimes we have to say why we can’t fix something
- 23. Blogs and videos about local people, groups and activities
- 24. Local residents are getting involved too
- 25. I reported the zebra crossing was disappearing. It was repainted. Result! Annie A. resident, Twitter @ shapeyourplace I'm quite impressed i got a responce :)) Fallen_Fen, Twitter Shape Your Place website starting to take shape - hope it continues to develop @ shapeyourplace Rob M., Twitter Thanks for those responses. I have noticed that the site seems much more secure lately and wish the project good luck for the future. John S resident, on website in response to a anti-social behaviour issue at a playground Many thanks again for your very clear reply. Owen S. resident, on website in response to an issue he had raised
- 26. A lesson we learnt…
- 27. Engage stakeholders who are active online!
- 29. From this…
- 30. A local councillor had concerns about the project
- 31. Twitter. Facebook. Blogs. Google Maps. I’m struggling to see where the £80,000 price tag is justified within the scope of all those free social networking tools. I’m also a little concerned about how the input from these new forms of communication will be handled…I can only see it leading to eighty thousand pounds worth of public bitterness.
- 32. … to this!
- 33. … to this! Cllr Tierney is now an active supporter and blogs on the site
- 34. And the editor of the local newspaper has blogged as well
- 35. Next steps
- 36. Roll out to March, Chatteris and Whittlesey soon!
- 37. Community ownership Residents are getting involved in running ShapeYourPlace
- 38. Final points Accessible, engaging, less authoritarian Speak with one voice – no blame! Quality engagement takes time and effort Involve active bloggers and tweeters Social media enables and supports… … but ultimately it’s all about people
- 39. Links and resources ShapeYourPlace in Wisbech: wisbech.shapeyourplace.org Project blog: fenland.worktogether.org.uk Case study: www.communities.idea.gov.uk/c/4737039/forum/thread.do?id=9043973 Community of Practise project site: www.communities.idea.gov.uk/c/2292048/home.do
- 40. For more information Michele Ide-Smith, Web Strategy Manager Cambridgeshire County Council Phone: 01223 699710 Twitter: @micheleidesmith Blog: http://www.ide-smith.co.uk Email: [email_address] Andy Allsopp, Head of Communications Cambridgeshire County Council Phone: 01223 699280 Twitter: @andyallsopp Email: [email_address]