Design Matters: Lessons for Startups
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The document discusses key principles for achieving good design. It emphasizes that design is a process, not just an input. It recommends having a designer on the core team from the start. It advocates shifting the focus from product to user experience. The document stresses that good design is iterative through quick iterations. It also notes the importance of measuring return on investment from design through user testing.
Design Matters: Lessons for Startups
- 1. Design Matters How to achieve a stellar user experience DesignForUse Nishant Jain UI/UX, Front-End Designers & Hackers Meetup 1/32 | DesignForUse
- 2. What is Good Design? UI/UX, Front-End Designers & Hackers Meetup 2/32 | DesignForUse
- 3. The optimal balance of Useful Usefulness Usable Engaging Ease-of-use Emotional Appeal UI/UX, Front-End Designers & Hackers Meetup 3/32 | DesignForUse
- 4. Ten Design Commandments by Dieter Rams http://startupsthisishowdesignworks.com/ UI/UX, Front-End Designers & Hackers Meetup 4/32 | DesignForUse
- 5. What’s Viable? What’s Possible? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others UI/UX, Front-End Designers & Hackers Meetup 5/32 | DesignForUse
- 6. Business: What can I bear? • How much can we sell it for? • How much can it cost? • What’s Is there an acceptable RoI? Viable? What’s Possible? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others UI/UX, Front-End Designers & Hackers Meetup 6/32 | DesignForUse
- 7. What’s Viable? Technology: What can I do? What’s • With my technology? Possible? • With regulatory constraints? • With business constraints? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others UI/UX, Front-End Designers & Hackers Meetup 7/32 | DesignForUse
- 8. What’s Viable? What’s Design: What should I do? Possible? • Who are my users? • What are their needs? What’s • What is their mental model? Desirable? The 3 Constraints Larry Keely, Doblin Group, among others UI/UX, Front-End Designers & Hackers Meetup 8/32 | DesignForUse
- 9. 1 Design is a Process It is not just an input to the development process, it is a process in itself. UI/UX, Front-End Designers & Hackers Meetup 9/32 | DesignForUse
- 10. User Centered UI/UX, Front-End Designers & Hackers Meetup DesignForUse Design | 10/32
- 11. The Problem UI/UX, Front-End Designers & Hackers Meetup 11/32 | DesignForUse
- 12. Who? UI/UX, Front-End Designers & Hackers Meetup 12/32 | DesignForUse
- 13. Why? UI/UX, Front-End Designers & Hackers Meetup 13/32 | DesignForUse
- 14. Hypothesis (Prototype) UI/UX, Front-End Designers & Hackers Meetup 14/32 | DesignForUse
- 15. Validate Hypothesis UI/UX, Front-End Designers & Hackers Meetup 15/32 | DesignForUse
- 16. Solution UI/UX, Front-End Designers & Hackers Meetup | 16/32 DesignForUse
- 17. 2 A Designer on the Core Team Get a designer or a design advisor on your team from day 1. UI/UX, Front-End Designers & Hackers Meetup 17/32 | DesignForUse
- 18. airbnb UI/UX, Front-End Designers & Hackers Meetup 18/32 | DesignForUse
- 19. Square UI/UX, Front-End Designers & Hackers Meetup 19/32 | DesignForUse
- 20. Path UI/UX, Front-End Designers & Hackers Meetup 20/32 | DesignForUse
- 21. 3 A Shift from Product to Experience Focus on delighting the user and the product will achieve greatness. UI/UX, Front-End Designers & Hackers Meetup 21/32 | DesignForUse
- 22. First MP3 Player Diamond Rio (1998) UI/UX, Front-End Designers & Hackers Meetup 22/32 | DesignForUse
- 23. Most Successful iPod (2001) UI/UX, Front-End Designers & Hackers Meetup 23/32 | DesignForUse
- 24. The Experience UI/UX, Front-End Designers & Hackers Meetup 24/32 | DesignForUse
- 25. Extending the Experience UI/UX, Front-End Designers & Hackers Meetup 25/32 | DesignForUse
- 26. 4 Good Design is Iterative You can never get it right the first time, and seldom on the second try. UI/UX, Front-End Designers & Hackers Meetup 26/32 | DesignForUse
- 27. “ Several quick design iterations are better than fewer longer ones. ” UI/UX, Front-End Designers & Hackers Meetup 27/32 | DesignForUse
- 28. www.37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php UI/UX, Front-End Designers & Hackers Meetup 28/32 | DesignForUse
- 29. 5 Measure RoI from Design Test early and often. UI/UX, Front-End Designers & Hackers Meetup 29/32 | DesignForUse
- 30. Guerilla Usability Web Analytics Testing Some Measuring Techniques A/B Testing Surveys UI/UX, Front-End Designers & Hackers Meetup 30/32 | DesignForUse
- 31. 1 Design is a process 2 A designer on the core team 3 A shift from product to experience 4 Good design is iterative 5 Measure RoI from design UI/UX, Front-End Designers & Hackers Meetup 31/32 | DesignForUse
- 32. Thanks! Questions or Comments? Nishant Jain njain@designforuse.net UI/UX, Front-End Designers & Hackers Meetup 32/32 | DesignForUse
Editor's Notes
- #27: “ Buyers are liars.”