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Design orientation slides 1

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Digital Design

The document discusses the concept of a "fractal professional" and how it differs from traditional approaches. A fractal professional has T-shaped skills rather than vertical expertise and takes an iterative, observational approach to problem-solving and validation rather than definitive or survey-based. They communicate strategies through visual and multimedia scenarios instead of spreadsheets. Characteristics of becoming a fractal professional include reading widely, building a large network, having an elevator pitch ready, and fostering leadership skills.

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The Fractal Profession Horizon Projects Workshop Tom Klinkowstein Design (The Fractal Profession)
The Fractal Profession Horizon Projects Workshop Tom Klinkowstein
The Fractal Profession Horizon Projects Workshop Tom Klinkowstein
The Fractal Profession Horizon Projects Workshop Tom Klinkowstein Characteristics of the Fractal Professional
The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Research / Inspiration: (traditional approach) (design / fractal approach) -Market Analysis -What Might Be
The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Problem Solving: (traditional approach) (design / fractal approach) -Definitive -Iterative
The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Validation: (traditional approach) (design / fractal approach) -Focus Groups/Surveys -Direct Observation
The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Communicate Strategy Through: (traditional approach) (design / fractal approach) -Spreadsheets -Visual and Multimedia Scenarios
The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Professional Characteristics: (traditional approach) (fractal approach) -Vertical Expertise -T-shaped Skills
The Fractal Profession Horizon Projects Workshop Tom Klinkowstein Both a Controller and Facilitator
The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Becoming a Fractal Professional
The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Be Your Own Trend Forecaster: -Read Wide (WSJ, NYT, Financial Times, Economist, etc.) -Write Narrow (tweet, blog, etc.) -Attend conferences of other disciplines (you’ll be exotic; go early / stay late)
The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Build Your Network: -Meet 10 new people every week to Find partners / clients Recruit others to be your agents Connect your nodes via salons, meals Create a braintrust (own Board of Directors)
The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Be Prepared: -Cards -Smartphone, etc. with your work on it -Elevator pitch (your short story) -Café pitch (longer version) -Reciprocal altruism
The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Tom Klinkowstein Foster Leadership Skills: -Learn to work with “people you don’t like”
The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Have a Dialog: -Its not just what you want, its what the world wants of you.
The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Thank you. klinkows@mediaa.com

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Design orientation slides 1

  • 1. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein Design (The Fractal Profession)
  • 2. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein
  • 3. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein
  • 4. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein Characteristics of the Fractal Professional
  • 5. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Research / Inspiration: (traditional approach) (design / fractal approach) -Market Analysis -What Might Be
  • 6. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Problem Solving: (traditional approach) (design / fractal approach) -Definitive -Iterative
  • 7. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Validation: (traditional approach) (design / fractal approach) -Focus Groups/Surveys -Direct Observation
  • 8. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Communicate Strategy Through: (traditional approach) (design / fractal approach) -Spreadsheets -Visual and Multimedia Scenarios
  • 9. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Professional Characteristics: (traditional approach) (fractal approach) -Vertical Expertise -T-shaped Skills
  • 10. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein Both a Controller and Facilitator
  • 11. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Becoming a Fractal Professional
  • 12. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Be Your Own Trend Forecaster: -Read Wide (WSJ, NYT, Financial Times, Economist, etc.) -Write Narrow (tweet, blog, etc.) -Attend conferences of other disciplines (you’ll be exotic; go early / stay late)
  • 13. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Build Your Network: -Meet 10 new people every week to Find partners / clients Recruit others to be your agents Connect your nodes via salons, meals Create a braintrust (own Board of Directors)
  • 14. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Be Prepared: -Cards -Smartphone, etc. with your work on it -Elevator pitch (your short story) -Café pitch (longer version) -Reciprocal altruism
  • 15. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Tom Klinkowstein Foster Leadership Skills: -Learn to work with “people you don’t like”
  • 16. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Have a Dialog: -Its not just what you want, its what the world wants of you.
  • 17. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Thank you. klinkows@mediaa.com