Design Thinking @ Insper 2016
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The document discusses the origins, evolution, and examples of design thinking, a human-centered approach to innovation, emphasizing the integration of user needs, technological possibilities, and business requirements. Key concepts include stages of design science research, the importance of empathy and storytelling, and how design thinking promotes creativity and innovation within companies. It also highlights methods such as serious play and bodystorming as tools for problem-solving in work-related contexts.
![Serious Play
“The term serious play refers to an array of
playful inquiry and innovation methods that
serve as vehicles for complex problem-
solving, typically in work-related contexts.
Lego Serious Play[1] is one of the best
known examples; however, serious play
methods also include improv theater, role
play exercises, low fidelity prototyping, as
well as certain simulations and gamification
interventions, etc.”](https://image.slidesharecdn.com/pptdesignthinkinginsper2016-160829193337/85/Design-Thinking-Insper-2016-23-320.jpg)
Design Thinking @ Insper 2016
- 1. Design Thinking Origens, exemplos e evolução — Fabricio Dore @ Insper 2016 Insper Agosto, 2016
- 2. #dt_insper16 @superfab 30 apresentação + 30 Q&A
- 3. Origens
- 4. Pré-revolução industrial - produto igual a produção
- 5. Revolução industrial - produto vs projeto (1798)
- 6. Modernismo - método e industrialismo (1850)
- 7. Métodos sistemáticos de Design (1960)
- 9. “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” Buckminster Fuller, 1963
- 10. “To design is to devise courses of action aimed at changing existing situations into preferred ones.” Herbert Simon 1968
- 13. Fase 1 - Preliminaries > Briefing > Programming Fase 2 - Data Collection > Analysis > Synthesis Fase 3 - Development Fase 4 - Communication > Winding-up
- 14. IDEO
- 16. 1991 - David Kelley Design (PA) + Moggridge Associates (London) + ID Two (SF) + Matrix Product Design (Mike Nuttall, SF)
- 20. 2001
- 21. Thoughtless Acts, Jane Fulton Suri 2005
- 23. Serious Play “The term serious play refers to an array of playful inquiry and innovation methods that serve as vehicles for complex problem- solving, typically in work-related contexts. Lego Serious Play[1] is one of the best known examples; however, serious play methods also include improv theater, role play exercises, low fidelity prototyping, as well as certain simulations and gamification interventions, etc.”
- 24. Bodystorming
- 25. O que é Design Thinking? Alguns conceitos.
- 26. “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, president and CEO https://www.ideo.com/about/
- 27. “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, president and CEO https://www.ideo.com/about/
- 28. “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, president and CEO https://www.ideo.com/about/
- 29. “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, president and CEO https://www.ideo.com/about/
- 31. https://www.ideo.com/about/ “Design thinking is a deeply human process that taps into abilities we all have but get overlooked by more conventional problem-solving practices.”
- 32. https://www.ideo.com/about/ “It relies on our ability to be intuitive, to recognize patterns, to construct ideas that are emotionally meaningful as well as functional, and to express ourselves through means beyond words or symbols.”
- 33. https://www.ideo.com/about/ “It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges.” Inclusivo
- 34. https://www.ideo.com/about/ “There are three spaces to keep in mind: inspiration, ideation, and implementation.” Inspiration Ideation Implementation Overlap ao invés de processo linear
- 35. Divergent x Convergent thinking (not double diamond)
- 36. Sair do concreto
- 38. Empatia
- 42. “ Empathy is a habit. ” Tim Brown, IDEO
- 46. Story-telling
- 47. Story-telling ajuda a… …criar empatia. …fazer sentido do mundo ao nosso redor.
- 49. Analytical and empathic areas of the brain fight against each other.
- 51. Prototipação
- 56. ford
- 58. Design Thinking nos negócios
- 59. 1. Aumenta o potencial de inovação. Ex. brainstorming (build on ideas) e foco em equipes elimina ‘fear of failure’. 2. Torna as empresas mais centradas no cliente (em pessoas) com uso de empatia e story-telling. 3. Torna a empresa mais criativa por distribuir a capacidade de criação.
- 60. Maior desafio: cultura analítica que começa com respostas.
- 61. 1. Diversão 2. Empatia 3. Curiosidade 4. Otimismo 5. Trabalho em equipe 6. Criatividade (vs análise) Aspectos intangíveis e culturais
- 62. Lean e Agile
- 64. Evolução
- 66. Referências Design Science http://www.scielo.br/pdf/gp/v20n4/aop_gp031412.pdf Design Science http://www.bax.com.br/publications/artigos/design-science-filosofia-da-pesquisa-em-ciencia-da-informacao-e-tecnologia Métodos sistemáticos em Design http://www.drs2016.org/ddr10/ Design Science https://en.wikipedia.org/wiki/Design_science IDEO https://en.wikipedia.org/wiki/IDEO Serious Play https://en.wikipedia.org/wiki/Serious_play Design thinking https://en.wikipedia.org/wiki/Design_thinking