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Pitch deck
MIRJAM NILSSON
PITCH DECK 6/15/XX
About us
At Contoso, we empower organizations to foster
collaborative thinking to further drive workplace
innovation. By closing the loop and leveraging
agile frameworks, we help business
grow organically and foster a consumer-
first mindset.
2
Problem
Market gap
Few, if any, products on the
market help customers like we do
Customers
66% of US consumers spend money
on multiple products that
only partially resolves their issue
Financials
Millennials account for about a
quarter of the $48 billion spent on
other products in 2018
Costs
Loss of productivity costing
consumers thousands of dollars
Usability
Customers want something easy to
use that helps make their life easier
3 PITCH DECK 6/15/XX
Solution
Close the gap
Our product makes consumer lives easier, and no
other product on the market offers the same
features
Target audience
Gen Z (18-25 years old)
Cost savings
Reduce expenses for replacement products
Easy to use
Simple design that gives customers the targeted
information they need
4 PITCH DECK 6/15/XX
Product overview
Unique
Only product specifically dedicated
to this niche market
First to market
First beautifully designed product
that's both stylish and functional
Tested
Conducted testing with college
students in the area
Authentic
Designed with the help and input of
experts in the field
5 PITCH DECK 6/15/XX
PITCH DECK 6/15/XX
Product
benefits
Cool and stylish product
Areas for community connections
Online store and market swap
6
Company overview
Business model
Research
We based our research
on market trends and
social media
Abstract
We believe people need
more products
specifically dedicated
to this niche market
Design
Minimalist and easy to
use
8 PITCH DECK 6/15/XX
Market overview
$3 $2 $1
billion billion billion
Opportunity to build
Fully inclusive market
Total addressable
market
Freedom to invent
Selectively inclusive
market
Serviceable available
market
Few competitors
Specifically targeted
market
Serviceable obtainable
market
9 PITCH DECK 6/15/XX
3B
2B
1B
Opportunity to build
Addressable market
Freedom to invent
Serviceable market
Few competitors
Obtainable market
PITCH DECK 6/15/XX
10
Market comparison
Our competition
Contoso
Our product is priced below that of other companies
on the market
Design is simple and easy to use, compared to the
complex designs of the competitors
Affordability is the main draw for our consumers to
our product
Competitors
Company A - Product is more expensive
Companies B & C - Product is expensive and
inconvenient to use
Companies D & E - Product is affordable, but
inconvenient to use
11 PITCH DECK 6/15/XX
PITCH DECK
12
Our competition
CONVENIENT
INCONVENIENT
EXPENSIVE AFFORDABLE
Competitor A
Competitor D
Competitor E
Competitor B
Competitor C
CONTOSO
6/15/XX
PITCH DECK
13
Growth strategy
How we’ll scale in the future
Feb 2020
Roll out product to high
profile or top-level
participants to help
establish the product
May 2020
Release the product to
the general public and
monitor press release
and social media
accounts
Oct 2020
Gather feedback
and adjust product
design as
necessary
6/15/XX
Traction
Forecasting for success
CLIENTS ORDERS
GROSS
REVENUE
NET
REVENUE
20XX 10 1100 $10,000 $7,000
20XX 20 200 $20,000 $16,000
20XX 30 300 $30,000 $25,000
20XX 40 400 $40,000 $30,000
1 2 3 4
$0
$10,000
$20,000
$30,000
$40,000
$50,000
14 PITCH DECK 6/15/XX
PITCH DECK 6/15/XX
15
Two-year action plan
20XX
20XX FEB 20XX
Draft blueprints
MAY 20XX
Run focus groups
OCT 20XX
Gather feedback
FEB 20XX
Test design
JULY 20XX
Launch design
DEC 20XX
Deliver to client
PITCH DECK
16
Financials
YEAR 1 YEAR 2 YEAR 3 DELTA
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000
6/15/XX
Meet our team
Takuma Hayashi
President
Mirjam Nilsson
Chief Executive Officer
Flora Berggren
Chief Operations Officer
Rajesh Santoshi
VP Marketing
17 PITCH DECK 6/15/XX
Takuma Hayashi
President
Mirjam Nilsson
Chief Executive Officer
Flora Berggren
Chief Operations
Officer
Rajesh Santoshi
VP Marketing
Graham Barnes
VP Product
Rowan Murphy
SEO Strategist
Elizabeth Moore
Product Designer
Robin Kline
Content Developer
PITCH DECK 6/15/XX
18
Meet the full team
19
Funding
Angel Investments Property
Shares Cash
PITCH DECK 6/15/XX
Number of
shares converted
into USD
Shares
Revenue
obtained from
property rentals
Property
Amount obtained
through other
investors
Angel investments
Liquid cash we
have on hand
Cash
PITCH DECK 6/15/XX
20
Summary
At Contoso, we believe in giving 110%. By using our
next-generation data architecture, we help
organizations virtually manage agile workflows. We
thrive because of our market knowledge and great
team behind our product. As our CEO says,
"Efficiencies will come from proactively
transforming how we do business."
PITCH DECK
21
Mirjam Nilsson
206-555-0146
mirjam@contoso.com
www.contoso.com
Thank You
6/15/XX

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DESIGN PITCH.pOwerpoint presentation template

  • 2. PITCH DECK 6/15/XX About us At Contoso, we empower organizations to foster collaborative thinking to further drive workplace innovation. By closing the loop and leveraging agile frameworks, we help business grow organically and foster a consumer- first mindset. 2
  • 3. Problem Market gap Few, if any, products on the market help customers like we do Customers 66% of US consumers spend money on multiple products that only partially resolves their issue Financials Millennials account for about a quarter of the $48 billion spent on other products in 2018 Costs Loss of productivity costing consumers thousands of dollars Usability Customers want something easy to use that helps make their life easier 3 PITCH DECK 6/15/XX
  • 4. Solution Close the gap Our product makes consumer lives easier, and no other product on the market offers the same features Target audience Gen Z (18-25 years old) Cost savings Reduce expenses for replacement products Easy to use Simple design that gives customers the targeted information they need 4 PITCH DECK 6/15/XX
  • 5. Product overview Unique Only product specifically dedicated to this niche market First to market First beautifully designed product that's both stylish and functional Tested Conducted testing with college students in the area Authentic Designed with the help and input of experts in the field 5 PITCH DECK 6/15/XX
  • 6. PITCH DECK 6/15/XX Product benefits Cool and stylish product Areas for community connections Online store and market swap 6
  • 8. Business model Research We based our research on market trends and social media Abstract We believe people need more products specifically dedicated to this niche market Design Minimalist and easy to use 8 PITCH DECK 6/15/XX
  • 9. Market overview $3 $2 $1 billion billion billion Opportunity to build Fully inclusive market Total addressable market Freedom to invent Selectively inclusive market Serviceable available market Few competitors Specifically targeted market Serviceable obtainable market 9 PITCH DECK 6/15/XX
  • 10. 3B 2B 1B Opportunity to build Addressable market Freedom to invent Serviceable market Few competitors Obtainable market PITCH DECK 6/15/XX 10 Market comparison
  • 11. Our competition Contoso Our product is priced below that of other companies on the market Design is simple and easy to use, compared to the complex designs of the competitors Affordability is the main draw for our consumers to our product Competitors Company A - Product is more expensive Companies B & C - Product is expensive and inconvenient to use Companies D & E - Product is affordable, but inconvenient to use 11 PITCH DECK 6/15/XX
  • 12. PITCH DECK 12 Our competition CONVENIENT INCONVENIENT EXPENSIVE AFFORDABLE Competitor A Competitor D Competitor E Competitor B Competitor C CONTOSO 6/15/XX
  • 13. PITCH DECK 13 Growth strategy How we’ll scale in the future Feb 2020 Roll out product to high profile or top-level participants to help establish the product May 2020 Release the product to the general public and monitor press release and social media accounts Oct 2020 Gather feedback and adjust product design as necessary 6/15/XX
  • 14. Traction Forecasting for success CLIENTS ORDERS GROSS REVENUE NET REVENUE 20XX 10 1100 $10,000 $7,000 20XX 20 200 $20,000 $16,000 20XX 30 300 $30,000 $25,000 20XX 40 400 $40,000 $30,000 1 2 3 4 $0 $10,000 $20,000 $30,000 $40,000 $50,000 14 PITCH DECK 6/15/XX
  • 15. PITCH DECK 6/15/XX 15 Two-year action plan 20XX 20XX FEB 20XX Draft blueprints MAY 20XX Run focus groups OCT 20XX Gather feedback FEB 20XX Test design JULY 20XX Launch design DEC 20XX Deliver to client
  • 16. PITCH DECK 16 Financials YEAR 1 YEAR 2 YEAR 3 DELTA Income Users 50,000 400,000 1,600,000 Sales 500,000 4,000,000 16,000,000 Average price per sale 75 80 90 Revenue @ 15% 5,625,000 48,000,000 216,000,000 Gross profit 5,625,000 48,000,000 216,000,000 Expenses Sales & marketing 5,062,500 38,400,000 151,200,000 70% Customer service 1,687,500 9,600,000 21,600,000 10% Product development 562,500 2,400,000 10,800,000 5% Research 281,250 2,400,000 4,320,000 2% Total expenses 7,593,750 52,800,000 187,920,000 6/15/XX
  • 17. Meet our team Takuma Hayashi President Mirjam Nilsson Chief Executive Officer Flora Berggren Chief Operations Officer Rajesh Santoshi VP Marketing 17 PITCH DECK 6/15/XX
  • 18. Takuma Hayashi President Mirjam Nilsson Chief Executive Officer Flora Berggren Chief Operations Officer Rajesh Santoshi VP Marketing Graham Barnes VP Product Rowan Murphy SEO Strategist Elizabeth Moore Product Designer Robin Kline Content Developer PITCH DECK 6/15/XX 18 Meet the full team
  • 19. 19 Funding Angel Investments Property Shares Cash PITCH DECK 6/15/XX Number of shares converted into USD Shares Revenue obtained from property rentals Property Amount obtained through other investors Angel investments Liquid cash we have on hand Cash
  • 20. PITCH DECK 6/15/XX 20 Summary At Contoso, we believe in giving 110%. By using our next-generation data architecture, we help organizations virtually manage agile workflows. We thrive because of our market knowledge and great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming how we do business."