Design Principles for Social Change: UX for Good and Inzovu Curve
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The document outlines Davide 'Folletto' Casali's design principles aimed at applying UX principles to solve critical global issues, involving various collaborations since 2011. It highlights several projects that attempted to address social challenges, including the Rwandan genocide and mindfulness in education. The 'Inzovu Curve' is introduced as a framework for understanding transformative experiences that lead to compassionate action.
Design Principles for Social Change: UX for Good and Inzovu Curve
- 1. Davide ‘Folletto’ Casali DESIGN PRINCIPLES FOR SOCIAL CHANGE UX FOR GOOD
- 3. Manifesto Ibridi m a n i fe s t o i b r i d i . o r g
- 4. @Folletto
- 5. PART I UX FOR GOOD
- 6. “Apply UX design to the most important problems in the world” Jason Ulaszek Jeff Leitner
- 7. NO PROFIT PARTNER TO SPONSOR THE CAUSE
- 8. 10 DESIGNERS FROM ALL AROUND THE WORLD
- 10. + FULL IMMERSION 2-3 DAYS 2-3 DAYS GROUP SYNTHESIS 4 5 61 2 3
- 11. CAN WE DESIGN THE COMMON GOOD? 2011 Chicago StreetWise · Adler School · The Third Teacher · Cease Fire · Global Lives Project
- 12. CAN WE ENRICH LIVES OF WORKING MUSICIANS? 2012 New Orleans Grammy Foundation · New Orleans Jazz Heritage F. & F. · Clinton Global Initiative · MusiCares
- 13. CAN WE GROW MINDFULNESS IN SCHOOLS? 2013 Vancouver The Dalai Lama Center for Peace + Education
- 14. CAN WE HARNESS FEELINGS TO END GENOCIDE? 2014 Kigali & London Aegis Trust
- 15. “ ” Jason Kunesh, Obama For America We came together as a team in a way that I haven’t experienced anywhere else.
- 16. “ ” Marianne Prins, Van Horne Elementary School I just witnessed an absolute explosion of ideas.
- 18. 500,000–1,000,000 RWANDANS KILLED 70% TUTSI 20% OF POPULATION 100 DAYS 1994
- 19. 19
- 20. CAN WE HARNESS FEELINGS TO END GENOCIDE? 2014 Kigali & London
- 22. – 40+ interviews with Aegis staff, locals, visitors, educators, counselors, experts and those impacted directly by genocide – 500+ hours of primary and secondary research – 90 flights completed across the world – 3,124 post-its, flip-charts and pieces of paper – 96 servings of french fries consumed in Rwanda – Countless personal reflections and new friends – 15 people forever changed
- 23. “In my family, we never talked about the genocide It was too fresh in my parents’ mind”
- 24. And you saved the life of the people I was planning on killing” “You saved my life. - Child of victims to teacher of mobile education
- 25. “I came back and my grandmother says, I hope you got that Africa out of your system. But at that moment, I realized it was there and growing. So I moved my family here and opened a school” - KGM Visitor
- 26. “Users go through the hard part, but then also the uplifting part realizing some of the possibilities that are there” - Morley Hanson, Aegis Trust
- 29. Pain
- 30. Reflection
- 31. Hope
- 32. Action
- 33. “ ” Prof. Dr. Tania Singer People with a lot of empathy want to change that to compassion so they don't get overwhelmed when confronted with suffering.
- 35. The Inzovu Curve maps a prototypical journey of a person going through a transformative experience reaching a state of motivation and action.
- 36. The word Inzovu means Elephant in Kinyarwanda, the native language of Rwanda.
- 41. inzovucurve.org
- 42. “ ” Bruno Munari To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify.