Design Principles Power Point
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The document discusses 6 principles of design: emphasis, rhythm, simplicity, unity, variety, and balance. It provides examples of how companies like Coke, Target, Top Gear, Pinterest, and Gap use these principles on their websites through techniques like large central images, lines of pictures, use of white space, consistent colors, varying photo sizes, and symmetrical layouts.
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Design Principles Power Point
- 1. The Principles of Design By Amy Rose Max Rinkel Andrea Bennett GIT 221
- 2. •Emphasis is created by one large image in the middle of the home page.
- 3. •The pictures in lines and rows keep your eyes moving from one to the next, creating rhythm.
- 4. •All white space except for the logo and search bar exhibits simplicity.
- 5. • Coke and Target both use a single color emphasis to create unity. • The similar colors are grouped and separated by large white areas.
- 6. • TV show/magazine Top Gear uses varying size and an offset picture layout to create variety on its site.
- 7. •Symmetrical balance is shown on the Pinterest website by use of the six columns that are evenly distributed across the width of the page.
- 8. •Gap shows the use of scale and proportion by matching up one large photo with two smaller ones next to it.