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The control which designers know in the print medium,
and often desire in the web medium, is simply a function
of the limitation of the printed page. We should embrace
the fact that the web doesn’t have the same constraints,
and design for this flexibility. But first, we must “accept
the ebb and flow of things.”


                               —John Allsopp, “A Dao of Web Design”
The Ghost of Web             The Ghost of Web
Design Past                  Design Present
                             • Multiple formats and screen sizes
• Fixed width sites
                             • Browse anywhere: Home, office,
• Desktop only browsing
                               mobile
• Design for the fold
                             • Higher overall bandwidths
• 56k—Bee-boop...screetch!
                             • User responsiveness and
                               participation
enter

Responsive
Web Design
or better yet,




Fluid Web Design
The Basics of Responsive Web Design

 • Adapting the layout to suit different screen sizes, from
   widescreen desktops to tiny phones

 • Resizing images to suit the screen resolution

 • Serving up lower-bandwidth images to mobile devices

 • Simplifying page elements for mobile use

 • Hiding non-essential elements on smaller screens

 • Providing larger, finger-friendly links and buttons for
   mobile users

 • Detecting and responding to mobile features such as
   geolocation and device orientation.
foodsense.is




       Desktop > iPad
       • Side navigation items shift to top for iPad
       • Tabbed items under photo reduce in size
       • Recent tweet and other left side elements
         are removed
foodsense.is




       Desktop > iPhone/Mobile
       • Orients to a single column
       • Navigation reverts to text only
       • 4 buckets stack each other
cacaotour.com




      Desktop > iPad
      • Large image is removed to accommodate
        more important elements
      • Navigation shifts
      • Other home page elements reordered
cacaotour.com




      Desktop > iPhone/Mobile
      • Orients to a single column
      • Navigation stacks and is center on
        the home screen
bostonglobe.com




      Desktop > iPad
      • 3 columns down to 2, columns more even width
      • Navigation shifts
      • Ads and other support elements moved
bostonglobe.com




      Desktop > iPad
      • 3 columns down to 2, columns more even width
      • Navigation shifts
      • Ads and other support elements moved
bostonglobe.com

                  Desktop > iPhone/Mobile
                  • Orients to a single column
                  • Navigation changed
                  • Search feature reduced
                  • Center column becomes main
bostonglobe.com




      Desktop > iPhone/Mobile
      • Don’t forget the orientation
        flip!
work in GRIDS
• Start from wireframing stage                • Think proportion and hierarchy: What
                                                elements should always be larger/bolder/
• Helps to keep elements aligned and            more attention then others
  sized correctly for transition into other
  formats                                     • Helps the developers, speeds up
                                                development time through CSS

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Introducing Responsive Web Design

  • 1. The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility. But first, we must “accept the ebb and flow of things.” —John Allsopp, “A Dao of Web Design”
  • 2. The Ghost of Web The Ghost of Web Design Past Design Present • Multiple formats and screen sizes • Fixed width sites • Browse anywhere: Home, office, • Desktop only browsing mobile • Design for the fold • Higher overall bandwidths • 56k—Bee-boop...screetch! • User responsiveness and participation
  • 4. or better yet, Fluid Web Design
  • 5. The Basics of Responsive Web Design • Adapting the layout to suit different screen sizes, from widescreen desktops to tiny phones • Resizing images to suit the screen resolution • Serving up lower-bandwidth images to mobile devices • Simplifying page elements for mobile use • Hiding non-essential elements on smaller screens • Providing larger, finger-friendly links and buttons for mobile users • Detecting and responding to mobile features such as geolocation and device orientation.
  • 6. foodsense.is Desktop > iPad • Side navigation items shift to top for iPad • Tabbed items under photo reduce in size • Recent tweet and other left side elements are removed
  • 7. foodsense.is Desktop > iPhone/Mobile • Orients to a single column • Navigation reverts to text only • 4 buckets stack each other
  • 8. cacaotour.com Desktop > iPad • Large image is removed to accommodate more important elements • Navigation shifts • Other home page elements reordered
  • 9. cacaotour.com Desktop > iPhone/Mobile • Orients to a single column • Navigation stacks and is center on the home screen
  • 10. bostonglobe.com Desktop > iPad • 3 columns down to 2, columns more even width • Navigation shifts • Ads and other support elements moved
  • 11. bostonglobe.com Desktop > iPad • 3 columns down to 2, columns more even width • Navigation shifts • Ads and other support elements moved
  • 12. bostonglobe.com Desktop > iPhone/Mobile • Orients to a single column • Navigation changed • Search feature reduced • Center column becomes main
  • 13. bostonglobe.com Desktop > iPhone/Mobile • Don’t forget the orientation flip!
  • 14. work in GRIDS • Start from wireframing stage • Think proportion and hierarchy: What elements should always be larger/bolder/ • Helps to keep elements aligned and more attention then others sized correctly for transition into other formats • Helps the developers, speeds up development time through CSS