RESPONSIVE
WEB DESIGN
FOR THE VISUAL DESIGNER   BY ERICA COSTA OF
                          THE BRANDON AGENCY
WHAT IS A
RESPONSIVE
WEBSITE?
A responsive website
responds to its environment.
“Day by day, the number of devices, platforms,
and browsers that need to work with your site grows.
Responsive web design represents a fundamental shift
in how we’ll build websites for the decade to come.”

- Jeffrey Veen
There is no longer a
standard screen size.
It’s one site for
every device.
WHO IS USING RESPONSIVE
WEB DESIGN RIGHT NOW?
barackobama.com
sony.com
bostonglobe.com
WHAT DOES ALL
THIS MEAN FOR US
(THE DESIGNERS)?
We have to create beautiful websites that
anticipate users’ needs beyond the desktop.
Far beyond the desktop.
Responsive Web Design
This is where responsive
web design steps in.
SO, HOW DO WE APPROACH
THE ACTUAL DESIGN?
No more picking an arbitrary
size in photoshop, mocking-up a design,
and handing it over to developers.
We need a new
design process.
1 Get content
          Tweak the
                                                  Chat with
        8 design for                            2
                                                  the developer
          this new size


  Fix problems               Repeat until                  Research,
7 and find the               you’ve reached              3 sketch,
  breakpoint                 the largest size              brainstorm


          Sit with                                Designing for
        6 the developer                         4 the smallest
          and test          Hand over             resolution
                          5 design to the
                            developer
This process requires us and
the developer to work together
right from the very beginning.
We can’t work
separately anymore.
WHAT DO YOU DO NOW?
Find and utilize resources on the web.
Just be willing to
adapt and learn.
RESOURCES
TERMS TO KNOW
Adaptive                                                                              Fluid
Adaptive design is based on top of fixed-width designs. Instead of having one         Instead of an element being a known and fixed size, it can stretch to fill any
fixed-width design, there are multiple fixed-width designs for a single page.         available space. But, only horizontally (this is a stretch, not a scale). Whole
Normally these designs are split up based on the width of the browser, so there       pages can be made of fluid elements, meaning the whole site becomes fluid.
can be one fixed-width design for mobile, another for iPad, and another for a         The layout doesn’t change.
computer. Although they’re “multiple designs,” they’re generally based on the         .
same thing, just rearranged to better suit a larger (or smaller) screen. In effect,
the website adapts to the size of the visitor’s screen/browser by automatically
                                                                                      Mobile first
                                                                                      Is a way of managing the design and build process. The idea is to start by
selecting a different fixed-width design to use.
                                                                                      considering the simplest possible version (usually the mobile version, hence
                                                                                      the name) and work up through larger and more complex designs only once a
Breakpoint                                                                            smaller one is complete. The advantage in terms of design is an emphasis on
A breakpoint is the width at which a given design starts to look broken and,          core content and design elements (typography and colors, then layout, etc).
therefore, at which point a new design should be applied.                             From a technical perspective, this is quite essential; from a design perspective,
                                                                                      it’s less so.

Fixed-width                                                                           Responsive
This is a traditional web page. With fixed-width sites, it doesn’t matter what
                                                                                      Combines Adaptive and Fluid techniques. In a responsive project, there are a
size screen or browser a visitor has, the site is always the same size (in pixels)
                                                                                      series of designs, each of which is fluid - stretching up to a given point before
as the design in our Photoshop file. If the screen isn’t big enough to fit the
                                                                                      switching to a different design or layout
design in, the visitor has to scroll sideways. If the screen is huge, the design
has empty space around it.
USEFUL SITES
abookapart.com              1stwebdesigner.com

blog.responsivenews.co.uk   madebysplendid.com

webdesign.tutsplus.com      sitepoint.com

smashingmagazine.com        netmagazine.com

designer-daily.com          thinkvitamin.com

speckyboy.com               tripwiremagazine.com
CREDITS
mattwilcox.net           dennischeatham.com

trentwalton.com          stephanierieger.com

johnpolacek.github.com   adactio.com

www.netmagazine.com      splashnology.com

elliotjaystocks.com      designshack.net

1stwebdesigner.com       designyoutrust.com

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Responsive Web Design

  • 1. RESPONSIVE WEB DESIGN FOR THE VISUAL DESIGNER BY ERICA COSTA OF THE BRANDON AGENCY
  • 3. A responsive website responds to its environment.
  • 4. “Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” - Jeffrey Veen
  • 5. There is no longer a standard screen size.
  • 6. It’s one site for every device.
  • 7. WHO IS USING RESPONSIVE WEB DESIGN RIGHT NOW?
  • 11. WHAT DOES ALL THIS MEAN FOR US (THE DESIGNERS)?
  • 12. We have to create beautiful websites that anticipate users’ needs beyond the desktop.
  • 13. Far beyond the desktop.
  • 15. This is where responsive web design steps in.
  • 16. SO, HOW DO WE APPROACH THE ACTUAL DESIGN?
  • 17. No more picking an arbitrary size in photoshop, mocking-up a design, and handing it over to developers.
  • 18. We need a new design process.
  • 19. 1 Get content Tweak the Chat with 8 design for 2 the developer this new size Fix problems Repeat until Research, 7 and find the you’ve reached 3 sketch, breakpoint the largest size brainstorm Sit with Designing for 6 the developer 4 the smallest and test Hand over resolution 5 design to the developer
  • 20. This process requires us and the developer to work together right from the very beginning.
  • 22. WHAT DO YOU DO NOW?
  • 23. Find and utilize resources on the web.
  • 24. Just be willing to adapt and learn.
  • 26. TERMS TO KNOW Adaptive Fluid Adaptive design is based on top of fixed-width designs. Instead of having one Instead of an element being a known and fixed size, it can stretch to fill any fixed-width design, there are multiple fixed-width designs for a single page. available space. But, only horizontally (this is a stretch, not a scale). Whole Normally these designs are split up based on the width of the browser, so there pages can be made of fluid elements, meaning the whole site becomes fluid. can be one fixed-width design for mobile, another for iPad, and another for a The layout doesn’t change. computer. Although they’re “multiple designs,” they’re generally based on the . same thing, just rearranged to better suit a larger (or smaller) screen. In effect, the website adapts to the size of the visitor’s screen/browser by automatically Mobile first Is a way of managing the design and build process. The idea is to start by selecting a different fixed-width design to use. considering the simplest possible version (usually the mobile version, hence the name) and work up through larger and more complex designs only once a Breakpoint smaller one is complete. The advantage in terms of design is an emphasis on A breakpoint is the width at which a given design starts to look broken and, core content and design elements (typography and colors, then layout, etc). therefore, at which point a new design should be applied. From a technical perspective, this is quite essential; from a design perspective, it’s less so. Fixed-width Responsive This is a traditional web page. With fixed-width sites, it doesn’t matter what Combines Adaptive and Fluid techniques. In a responsive project, there are a size screen or browser a visitor has, the site is always the same size (in pixels) series of designs, each of which is fluid - stretching up to a given point before as the design in our Photoshop file. If the screen isn’t big enough to fit the switching to a different design or layout design in, the visitor has to scroll sideways. If the screen is huge, the design has empty space around it.
  • 27. USEFUL SITES abookapart.com 1stwebdesigner.com blog.responsivenews.co.uk madebysplendid.com webdesign.tutsplus.com sitepoint.com smashingmagazine.com netmagazine.com designer-daily.com thinkvitamin.com speckyboy.com tripwiremagazine.com
  • 28. CREDITS mattwilcox.net dennischeatham.com trentwalton.com stephanierieger.com johnpolacek.github.com adactio.com www.netmagazine.com splashnology.com elliotjaystocks.com designshack.net 1stwebdesigner.com designyoutrust.com