Design thinking An Into & Orientation
- 1. Design Thinking Intro & Orientation Hello ! I am Daniel CJ Senior BA at Suyati
- 2. Topics ● Why it is called “Design thinking” ● What is Design thinking ● Ultimate objective of Design thinking ● Two modes of thinking ● Think out of the box ! ● Stages of Design thinking ● Design thinking on a mobile app ● The challenges ● Q&A
- 3. The Term : Design Thinking â—Ź Not just for designers ! Think like a designer â—Ź IDEO - Design Company â—Ź We all are design thinkers â—Ź An holistic approach
- 4. The Definition : Design Thinking â—Ź Human centric â—Ź Creative â—Ź Wicked Problem solving â—Ź Iterative â—Ź Non linear â—Ź Time bound â—Ź Fail early succeed sooner â—Ź Project â—Ź Functional + Emotional = Experience Innovation
- 5. Ultimate objective of DT
- 6. Diverge & Converge â—Ź Divergent thinking - Create options â—‹ Coming up with ideas â—‹ Exploring possibilities â—‹ No judging â—‹ Make unexpected connections â—‹ 10X â—Ź Convergent thinking - Make Choices â—‹ Reflecting on ideas â—‹ Improving â—‹ 10%
- 7. It's time to think out of the box WHO Announces : It will take at least 20 years to develop COVID19 Vaccine / drug How will we go back to normalcy ?
- 9. “ To Create meaningful innovations you need to know your users and care about their lives” ● Observe & listen ● Individual interview ● Expert interviews ● Look towards extremes ● Explore analogous experiences ● Immerse yourself Empathize
- 10. Define “ Framing the right problem is the only way to create the right solution ” ● Empathy Mapping ● Create point of view (POV) based on user needs and insights ● HMW- How Might We questions ● What are users need ? ● What are their problems ? ● What are the insights we can use ?
- 11. “ If you want to have good ideas you must have many ideas ” ● Process of going wide- quantity rather than quality ● Defer judgement ● Encourage wild idea ● Build on the ideas of others ● Be visual ● Dont Sit- Free body = Free mind Ideate
- 12. Prototype “ Think with your hands” ● Helps to communicate and test your idea ● Rough to inspire - Just good enough ● Interactive ● Test to learn ● Embrace failure Fail quickly & cheaply ● Expect changes
- 13. Test “ An opportunity to learn about your solution and users” ● User-centered design (UCD) tests ● Context and scenario ● Show, don’t tell - Dont defend your prototype ● compare alternatives ● Observe & listen ● Ask users to talk through their experience ● Refine prototypes & Solutions ● Learn more about your user
- 16. Design thinking on a Mobile App Empathize â—Ź What How Why â—Ź Photographs, Filmed â—Ź Bodystorming â—Ź Interview â—Ź Extreme Users Define â—Ź Persona - xtensio â—Ź Empathy Map â—Ź POV â—Ź HMW Ideate â—Ź Brainstorming â—Ź Post it voting â—Ź Ideaflip â—Ź Idea affinity maps Prototype â—Ź Sketching â—Ź Storyboarding â—Ź Balsamiq â—Ź Adobe XD Test â—Ź Observation by video â—Ź hotjar â—Ź A/B testing
- 18. The challenges â—Ź Culture â—‹ Wrong mindset â—‹ Theatre of innovation doesn't work â—‹ Trust each other & comfortable enough to share ideas â—‹ Highly judgy culture â—‹ Balance of playfulness & intellectualism is important â—Ź Unrealistic expectation â—Ź Lack of persistence â—Ź Lack of vision â—Ź Promoting design thinking is not a KRA â—Ź Building empathy is difficult
- 19. Ideathon - Divergent thinking â—Ź What's your idea ? â—Ź Who is it for ? â—Ź What is the solution ? â—Ź Why people need it ?