Design thinking course_prototyping&testing
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This document outlines the design of an employment matching service that utilizes both digital and in-person tools. The digital tool would be a website that matches job candidates to employers based on profiles, tests, and criteria. It would allow online profiles, resources and video interviews. The in-person tool would be speed dating style events that allow short interactions between candidates and employers in an informal setting. An initial paper prototype was created and tested, receiving mixed feedback. Based on this, the designer plans to rework the idea, build more detailed prototypes, and test with a wider audience to further refine the design.
Design thinking course_prototyping&testing
- 1. Design Thinking Course Video recruitment and Speed dating Prototype and Test
- 2. NEEDS A WAY TO BECAUSE Problem statement Stakeholder A graduate who faces the scary challenge of competing for a small number of roles against a large number of other students Need Find the right job and have the opportunity present themselves in the best way Insight The job market is full of bright graduates competing rather than collaborating and the method for finding a job has become insufficient.
- 3. Original Big Ideas: 1. Video recruitment platform 2. Job interview speed dating
- 4. Big ideas Build a video recruiting platform: Enabling students to create impact, express their strengths and personalities through a medium richer than pen and paper. First impressions are important and a picture is worth a thousand words.
- 5. Big ideas Job interview speed dating: Create employer and potential employee speed dating events for a range of different industry sectors, to get people exposure talking to the right people and making the right connections.
- 6. Final Idea To create a employment speed dating service utilising both a digital tool (website with database connecting people based on specific criteria and tests) and real world event (live speed dating one on ones) to provide match making for both companies seeking the right employees and skilled, talented graduates looking for the perfect job. • I have expanded upon my two original ideas to combine them in to two complimentary pieces of a larger product that can either be used together or separately • This prototyping session is considering them as two separate products that can be used as part of the final solution
- 7. Prototyping
- 8. Benefits of the product For both employers (yellow) and potential employees (pink), e.g.: • Employer: Exposure to wealth of talented and carefully matched graduates • Employee: Opportunity to meet with potential employers in and semi- informal setting to make the right strong first impression
- 9. Digital product – Website/ Database • Initial sign up based on professional experience and personality tests (psychometric tests and informal likes and hobbies etc.) • Online resources, tutorials and video interview for candidates • Candidate and company match making based on criteria, desires and test results • Online profile management and links to professional social media to maintain profile e.g. Linkedin • Invitations to speed dating events and private interviews if directly selected by employer • Digital event management through private invites and ticketing, utilising a service such as Eventbrite
- 10. Physical product – Speed dating events • Small, industry and match specific events • In inspirational and relevant location with the right facilities • An initial introduction drinks to ensure group wide conversations take place • 5 minute Company introductions • Follow by 5-10 minute private discussions between candidates and companies, with candidate moving • Finishing with a small group interactive task/challenge to get people working together and building relationships and confidence within graduates
- 11. Testing
- 12. Testing feedback “I like the concept of the service and the personalised match making with companies that it provides and the ability to make a more impactful impression” Negative: • But, what benefits are there for the employer who most likely already has a pick of the best candidates • If those companies aren’t enticed to use the service then how will I find the right kind of job that I am looking for • Companies are swamped with applicants Positive: • It is a very different method that enables companies and graduates to cut through the noise of endless paper CV applications • Need to outline more what sets this service apart from existing offerings and once refined it is something I would try out • The match making through personal and professional profiling and data is great, but need to build confidence that this can work and that it’s secure
- 13. Reflection
- 14. Reflection What is have learned: • Focusing my problem statement more to define a ideas earlier on is important • I think that the idea is good but needs to be reconsidered and redesigned • I need to build out the ideas by using several types of prototyping, I think the practice video interviews and the role-playing would prove highly successful What I would do next: • I would rethink this paper prototype based on initial feedback • Then build out the idea through planning more interactive prototyping: – More detailed feature specific prototype for a website – the role-playing protoyping to test the speed dating • Take the prototypes to a wider audience of known friends, including both graduates and employers to stress test • Following this I will learn, rethink and pivot based on feedback